Laundry Care in Nigeria

Date: January 13, 2017
Pages: 26
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L8481771342EN
Leaflet:

Download PDF Leaflet

High inflation and growing economic uncertainty resulted in consumers becoming increasingly price-sensitive when purchasing home care towards the end of the review period. There was growing demand for affordable and versatile cleaning agents as consumers sought to save money, with this trend particularly benefiting hand wash detergents, standard powder detergents and bar detergents. More specialised products and those perceived as less essential however saw growth rates slow, with the tiny niche...

Euromonitor International's Laundry Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2011-2016
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2011-2016
  Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
  Table 4 Sales of Laundry Aids by Category: Value 2011-2016
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
  Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
  Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
  Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
  Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Eko Supreme Nigeria Ltd in Home Care (nigeria)
Strategic Direction
Key Facts
  Summary 1 Eko Supreme Nigeria Ltd: Key Facts
Competitive Positioning
  Summary 2 Eko Supreme Nigeria Ltd: Competitive Position 2016
Expand Global Industries Ltd in Home Care (nigeria)
Strategic Direction
Key Facts
  Summary 3 Expand Global Industries Ltd: Key Facts
Competitive Positioning
  Summary 4 Expand Global Industries Ltd: Competitive Position 2016
Unilever Nigeria Plc in Home Care (nigeria)
Strategic Direction
Key Facts
  Summary 5 Unilever Nigeria Plc: Key Facts
  Summary 6 Unilever Nigeria Plc: Operational Indicators
Competitive Positioning
  Summary 7 Unilever Nigeria Plc: Competitive Position 2016
Executive Summary
Double-digit Current Value Growth Solely Due To Inflation in 2016
Consumers Shift To Affordable Multifunctional Products
Shares Shaken Up As Consumers Trade Down
Economy Distribution Channels Attract Price-sensitive Consumers
Sluggish Forecast Period Growth Due To Economic Uncertainty
Key Trends and Developments
Growing Price-sensitivity Due To Economic Downturn and High Inflation
Mid-income Consumers Turn Back To Multifunctional and Affordable Cleaning Products
Counterfeits and Informal Retailing Pose Growing Challenge
Market Indicators
  Table 16 Households 2011-2016
Market Data
  Table 17 Sales of Home Care by Category: Value 2011-2016
  Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 19 Sales of Home Care by Region: Value 2011-2016
  Table 20 Sales of Home Care by Region: % Value Growth 2011-2016
  Table 21 NBO Company Shares of Home Care: % Value 2012-2016
  Table 22 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 23 Distribution of Home Care by Format: % Value 2011-2016
  Table 24 Distribution of Home Care by Format and Category: % Value 2016
  Table 25 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 26 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 8 Research Sources












Skip to top


Key Strategies for Growth in Laundry Care US$ 2,000.00 Aug, 2010 · 52 pages
Laundry Care in Austria US$ 990.00 Aug, 2012 · 28 pages
Laundry Care in Azerbaijan US$ 990.00 Jan, 2017 · 20 pages

Ask Your Question

Laundry Care in Nigeria
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: