Laundry Care in the Netherlands

Date: April 27, 2016
Pages: 28
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: LF294ECC825EN
Leaflet:

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Laundry care products are seeing an increase in concentration. Indeed, most brands of automatic detergents are seeing smaller average doses per laundry cycle, with the standard for concentrated laundry detergents at 35ml in 2015. This movement is being driven by the fact that more concentrated laundry detergents use less fuel to transport and less packaging. These advantages mean that manufacturers and retailers need to spend less money to get their products into the homes of consumers. In...

Euromonitor International's Laundry Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2010-2015
Category Data
  Table 2 Sales of Automatic Detergents by Type: % Value 2010-2015
  Table 3 Sales of Laundry Care by Category: Value 2010-2015
  Table 4 Sales of Laundry Care by Category: % Value Growth 2010-2015
  Table 5 Sales of Laundry Aids by Category: Value 2010-2015
  Table 6 Sales of Laundry Aids by Category: % Value Growth 2010-2015
  Table 7 Sales of Laundry Detergents by Category: Value 2010-2015
  Table 8 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
  Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
  Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
  Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
  Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
  Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
  Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Procter & Gamble Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
  Summary 1 Procter & Gamble Nederland BV: Key Facts
  Summary 2 Procter & Gamble Nederland BV: Operational Indicators (global)
Competitive Positioning
  Summary 3 Procter & Gamble Nederland BV: Competitive Position 2015
Reckitt Benckiser Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
  Summary 4 Reckitt Benckiser Nederland BV: Key Facts
  Summary 5 Reckitt Benckiser Nederland BV: Operational Indicators (global)
Competitive Positioning
  Summary 6 Reckitt Benckiser Nederland BV: Competitive Position 2015
Unilever Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
  Summary 7 Unilever Nederland BV: Key Facts
  Summary 8 Unilever NV: Operational Indicators (global)
Competitive Positioning
  Summary 9 Unilever NV: Competitive Position 2015
Executive Summary
Home Care Is Recovering in 2015
Laundry Detergents Shows Upward Movement
Private Label Gains Market Share
Channel Distribution Diversifies
Home Care Set To See Slow Growth
Key Trends and Developments
Environmental Considerations Remain Important
Private Label Shows Strong Growth
Erosion of the Middle of the Market
Market Indicators
  Table 17 Households 2010-2015
Market Data
  Table 18 Sales of Home Care by Category: Value 2010-2015
  Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 20 NBO Company Shares of Home Care: % Value 2011-2015
  Table 21 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 22 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 23 Distribution of Home Care by Format: % Value 2010-2015
  Table 24 Distribution of Home Care by Format and Category: % Value 2015
  Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
  Summary 10 Research Sources
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