In 2011, the French group Sofiprotéol acquired 41% of Lesieur Cristal. This will boost laundry care as Sofiprotéol has promised to develop the bar detergents area, where Lesieur Cristal accounted for 98% of retail value sales in 2011. Thanks to its international experience and the help of its affiliate, Oleon, the company will create new products and encourage the entrance of other players within the area.
Euromonitor International's Laundry Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Laundry Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2006-2011
Category Data
Table 2 Sales of Laundry Care by Category: Value 2006-2011
Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 4 Sales of Laundry Aids by Category: Value 2006-2011
Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 6 Sales of Laundry Detergents by Category: Value 2006-2011
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
Table 9 Laundry Care Company Shares 2007-2011
Table 10 Laundry Care Brand Shares 2008-2011
Table 11 Laundry Aids Company Shares 2007-2011
Table 12 Laundry Aids Brand Shares 2008-2011
Table 13 Laundry Detergents Company Shares 2007-2011
Table 14 Laundry Detergents Brand Shares 2008-2011
Table 15 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Distra SA in Home Care (morocco)
Strategic Direction
Key Facts
Summary 1 Distra SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Distra SA: Competitive Position 2011
Executive Summary
Macroeconomic Reforms Positively Impact Moroccan Economy
Rising Salaries Stimulate Purchasing Power
Multinational Products Continue To Dominate
Independent Small Grocers Remains Leading Retail Channel
Diversification of Economy Will Stimulate Further Growth
Key Trends and Developments
Moroccans Purchase in Bigger Quantities To Economise
Salaries Rise by 10% in 2011 and 5% in 2012
Opening of Frontiers Leads To Flow of Imported Products
Market Indicators
Table 17 Households 2006-2011
Market Data
Table 18 Sales of Home Care by Category: Value 2006-2011
Table 19 Sales of Home Care by Category: % Value Growth 2006-2011
Table 20 Home Care Company Shares 2007-2011
Table 21 Home Care Brand Shares 2008-2011
Table 22 Penetration of Private Label by Category 2006-2011
Table 23 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 24 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 25 Forecast Sales of Home Care by Category: Value 2011-2016
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 3 Research Sources
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Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2006-2011
Category Data
Table 2 Sales of Laundry Care by Category: Value 2006-2011
Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 4 Sales of Laundry Aids by Category: Value 2006-2011
Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 6 Sales of Laundry Detergents by Category: Value 2006-2011
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
Table 9 Laundry Care Company Shares 2007-2011
Table 10 Laundry Care Brand Shares 2008-2011
Table 11 Laundry Aids Company Shares 2007-2011
Table 12 Laundry Aids Brand Shares 2008-2011
Table 13 Laundry Detergents Company Shares 2007-2011
Table 14 Laundry Detergents Brand Shares 2008-2011
Table 15 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Distra SA in Home Care (morocco)
Strategic Direction
Key Facts
Summary 1 Distra SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Distra SA: Competitive Position 2011
Executive Summary
Macroeconomic Reforms Positively Impact Moroccan Economy
Rising Salaries Stimulate Purchasing Power
Multinational Products Continue To Dominate
Independent Small Grocers Remains Leading Retail Channel
Diversification of Economy Will Stimulate Further Growth
Key Trends and Developments
Moroccans Purchase in Bigger Quantities To Economise
Salaries Rise by 10% in 2011 and 5% in 2012
Opening of Frontiers Leads To Flow of Imported Products
Market Indicators
Table 17 Households 2006-2011
Market Data
Table 18 Sales of Home Care by Category: Value 2006-2011
Table 19 Sales of Home Care by Category: % Value Growth 2006-2011
Table 20 Home Care Company Shares 2007-2011
Table 21 Home Care Brand Shares 2008-2011
Table 22 Penetration of Private Label by Category 2006-2011
Table 23 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 24 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 25 Forecast Sales of Home Care by Category: Value 2011-2016
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 3 Research Sources
