Laundry Care in Mexico

Date: February 8, 2018
Pages: 20
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L36C1C19CB5EN
Leaflet:

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Liquid fabric softeners is one of the categories where players were more active in attracting new consumers and retaining their position in consumers’ minds. Consumers remained slightly sensitive to price in this category, however; if a brand showed a strong increase consumers would reduce the purchase frequency or switch to another brand, but seldom stop using it. One strategy to maintain consumer loyalty is offering different package sizes or scents. In 2017, Colgate-Palmolive launched a plast...

Euromonitor International's Laundry Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Liquid Fabric Softeners Products Remain Attractive To Consumers
Mexican Consumers Are Not Yet Ready for Liquid Tablet Detergents
Greater Presence of Larger Formats in Supermarkets
Competitive Landscape
Two Companies Account for by Far the Largest Sales Share
Players Communicate Through Social Media
Marketing Campaigns for Vanish Boost Laundry Aids
Category Indicators
  Table 1 Household Possession of Washing Machines 2012-2017
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2012-2017
  Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
  Table 4 Sales of Laundry Aids by Category: Value 2012-2017
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017
  Table 9 NBO Company Shares of Laundry Care: % Value 2013-2017
  Table 10 LBN Brand Shares of Laundry Care: % Value 2014-2017
  Table 11 NBO Company Shares of Laundry Aids: % Value 2013-2017
  Table 12 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  Table 13 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  Table 14 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  Table 15 Forecast Sales of Laundry Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Executive Summary
Home Care Has Better Year Than Expected
Frequent Promotions Attract Mexican Consumers
Domestic Manufacturers Almost Reach Multinational Manufacturers
New Products Help Mature Categories
Home Care Is Expected To Continue Growing Over the Forecast Period
Market Indicators
  Table 17 Households 2012-2017
Market Data
  Table 18 Sales of Home Care by Category: Value 2012-2017
  Table 19 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 20 NBO Company Shares of Home Care: % Value 2013-2017
  Table 21 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 22 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 23 Distribution of Home Care by Format: % Value 2012-2017
  Table 24 Distribution of Home Care by Format and Category: % Value 2017
  Table 25 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 26 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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