Laundry Care in New Zealand

Date: August 28, 2015
Pages: 31
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: LCD105FE456EN
Leaflet:

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2014 saw trends in terms of various pack sizes, and strong innovation within laundry care. The pack size is dependent on whether a detergent is standard or concentrated. Within concentrated powder detergents, pack sizes were reduced to include 500ml packaging, making shelf-space through supermarkets expand, whilst standard detergents sold outside supermarkets (particularly through mass merchandisers and hardware stores) were available in sizes as large as 10kg. However, in liquid detergents the...

Euromonitor International's Laundry Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2009-2014
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2009-2014
  Table 3 Sales of Laundry Care by Category: % Value Growth 2009-2014
  Table 4 Sales of Laundry Aids by Category: Value 2009-2014
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2009-2014
  Table 6 Sales of Laundry Detergents by Category: Value 2009-2014
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
  Table 8 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2009-2014
  Table 9 NBO Company Shares of Laundry Care: % Value 2010-2014
  Table 10 LBN Brand Shares Laundry Care: % Value 2011-2014
  Table 11 NBO Company Shares of Laundry Aids: % Value 2010-2014
  Table 12 LBN Brand Shares of Laundry Aids: % Value 2011-2014
  Table 13 NBO Company Shares of Laundry Detergents: % Value 2010-2014
  Table 14 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
  Table 15 Forecast Sales of Laundry Care by Category: Value 2014-2019
  Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Beauty Engineered for Ever Ltd in Home Care (new Zealand)
Strategic Direction
Key Facts
  Summary 1 Beauty Engineered For Ever Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Beauty Engineered For Ever Ltd: Competitive Position 2014
Earthwise Group in Home Care (new Zealand)
Strategic Direction
Key Facts
  Summary 3 Earthwise Group: Key Facts
Company Background
Production
Competitive Positioning
  Summary 4 Earthwise Group: Competitive Position 2014
Ecostore Ltd in Home Care (new Zealand)
Strategic Direction
Key Facts
  Summary 5 Ecostore Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 6 Ecostore Ltd: Competitive Position 2014
Quantum Pacific Ltd in Home Care (new Zealand)
Strategic Direction
Key Facts
  Summary 7 Quantum Pacific Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 8 Quantum Pacific Ltd: Competitive Position 2014
Executive Summary
Home Care Experiences Positive Value Growth
Green Thinking Inside and Out
Domestic Companies Perform Well
Supermarkets Drive Promotional Purchases
Relatively Static Performance Forecast
Key Trends and Developments
Thinking About the Environment
Multifunctional Benefits in Home Care Products
Domestic Brands Experience Growth
Market Indicators
  Table 17 Households 2009-2014
Market Data
  Table 18 Sales of Home Care by Category: Value 2009-2014
  Table 19 Sales of Home Care by Category: % Value Growth 2009-2014
  Table 20 NBO Company Shares of Home Care: % Value 2010-2014
  Table 21 LBN Brand Shares of Home Care: % Value 2011-2014
  Table 22 Penetration of Private Label in Home Care by Category: % Value 2009-2014
  Table 23 Distribution of Home Care by Format: % Value 2009-2014
  Table 24 Distribution of Home Care by Format and Category: % Value 2014
  Table 25 Forecast Sales of Home Care by Category: Value 2014-2019
  Table 26 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
  Summary 9 Research Sources
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