Laundry Care in India

Date: September 13, 2012
Pages: 54
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: LD25BF87F87EN
Leaflet:

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Hand wash detergents accounted for more than half of overall value sales in laundry care in 2011, and has a significant influence on the category. During 2011 the robust performance of the Ghari detergents brand by Rohit Surfactants offered strong competition to the leading brand Wheel. This narrowed the difference between the Wheel and Ghari brands to four percentage points in value terms. This was largely achieved due to the strong presence of the brand in Uttar Pradesh, and due to it moving...

Euromonitor International's Laundry Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
LAUNDRY CARE IN INDIA

Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2006-2011
Category Data
  Table 2 Automatic Detergents by Type: % Value Analysis 2006/2011
  Table 3 Sales of Laundry Care by Category: Value 2006-2011
  Table 4 Sales of Laundry Care by Category: % Value Growth 2006-2011
  Table 5 Sales of Laundry Aids by Category: Value 2006-2011
  Table 6 Sales of Laundry Aids by Category: % Value Growth 2006-2011
  Table 7 Sales of Laundry Detergents by Category: Value 2006-2011
  Table 8 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
  Table 9 Laundry Care Company Shares 2007-2011
  Table 10 Laundry Care Brand Shares 2008-2011
  Table 11 Laundry Aids Company Shares 2007-2011
  Table 12 Laundry Aids Brand Shares 2008-2011
  Table 13 Laundry Detergents Company Shares 2007-2011
  Table 14 Laundry Detergents Brand Shares 2008-2011
  Table 15 Forecast Sales of Laundry Care by Category: Value 2011-2016
  Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Fena Ltd in Home Care (india)
Strategic Direction
Key Facts
  Summary 1 Fena Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Fena Ltd: Competitive Position 2011
Godrej Consumer Products Ltd in Home Care (india)
Strategic Direction
Key Facts
  Summary 3 Godrej Consumer Products Ltd: Key Facts
  Summary 4 Godrej Consumer Products Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 5 Godrej Consumer Products Ltd: Competitive Position 2011
Hindustan Unilever Ltd in Home Care (india)
Strategic Direction
Key Facts
  Summary 6 Hindustan Unilever Ltd: Key Facts
  Summary 7 Hindustan Unilever Ltd: Operational Indicators
Company Background
Production
  Summary 8 Hindustan Unilever Ltd: Production Statistics 2011*
Competitive Positioning
  Summary 9 Hindustan Unilever Ltd: Competitive Position 2011
Jyothy Laboratories Ltd in Home Care (india)
Strategic Direction
Key Facts
  Summary 10 Jyothy Laboratories Ltd: Key Facts
  Summary 11 Jyothy Laboratories Ltd: Operational Indicators
Company Background
Production
  Summary 12 Jyothy Laboratories Ltd: Production Statistics 2011
Competitive Positioning
  Summary 13 Jyothy Laboratories Ltd: Competitive Position 2011
Nirma Ltd in Home Care (india)
Strategic Direction
Key Facts
  Summary 14 Nirma Ltd: Key Facts
  Summary 15 Nirma Ltd: Operational Indicators
Company Background
Production
  Summary 16 Nirma Ltd: Production Statistics 2011*
Competitive Positioning
  Summary 17 Nirma Ltd: Competitive Position 2011
Procter & Gamble Home Products Ltd in Home Care (india)
Strategic Direction
Key Facts
  Summary 18 Procter & Gamble Home Products Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 19 Procter & Gamble Home Products Ltd: Competitive Position 2010
Reckitt Benckiser (india) Ltd in Home Care (india)
Strategic Direction
Key Facts
  Summary 20 Reckitt Benckiser (India) Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 21 Reckitt Benckiser (India) Ltd: Competitive Position 2011
Rohit Surfactants Pvt Ltd in Home Care (india)
Strategic Direction
Key Facts
  Summary 22 Rohit Surfactants Pvt Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 23 Rohit Surfactants Pvt Ltd: Competitive Position 2011
Executive Summary
Home Care Revives and Shows Robust Growth
Traditional Home Care Methods Lose Their Sheen
Hindustan Unilever Continues To Lead, But Faces Competition
Small Grocery Retailers Continues To Dominate Home Care in India
Rural Market Is Expected To Drive Growth
Key Trends and Developments
the Strengthening Foothold of Private Label
the Rural Market Outshines the Urban Market in Terms of Growth
Traditional Methods Are Replaced by Modern Techniques
Small Grocery Retailers Continues To Dominate Retail Sales
Multinationals Bring Their Global Portfolios To India
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Market Indicators
  Table 17 Households 2006-2011
Market Data
  Table 18 Sales of Home Care by Category: Value 2006-2011
  Table 19 Sales of Home Care by Category: % Value Growth 2006-2011
  Table 20 Home Care Company Shares 2007-2011
  Table 21 Home Care Brand Shares 2008-2011
  Table 22 Penetration of Private Label by Category 2006-2011
  Table 23 Sales of Home Care by Distribution Format: % Analysis 2006-2011
  Table 24 Sales of Home Care by Category and Distribution Format: % Analysis 2011
  Table 25 Forecast Sales of Home Care by Category: Value 2011-2016
  Table 26 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
  Summary 24 Research Sources
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