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Laundry Care in Hong Kong, China

February 2020 | 5 pages | ID: L29C6C595C6EN
Euromonitor International Ltd

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Hong Kong consumers are increasingly shifting from concentrated powder detergents to concentrated liquid detergents in laundry care. Indeed, concentrated liquid detergents is expected to overtake concentrated powder detergents to become the largest category in laundry care by value in 2020 – though both are soon to be overtaken by liquid tablet detergents. Consumers’ preference for concentrated liquid detergents over powder alternatives is founded on perceptions that such products provide more e...

Euromonitor International's Laundry Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Ongoing shift from concentrated powder to concentrated liquid detergents
Liquid tablet detergents thrives on back of convenience and falling prices
Many Hong Kong consumers do their laundry away from home
COMPETITIVE LANDSCAPE
Ariel expansion bolsters P&G’s leading position
Ariel targets increasing consumer engagement in sport and exercise
Leading fabric softeners brands increase share
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2014-2019
Table 3 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 4 Sales of Laundry Aids by Category: Value 2014-2019
Table 5 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 6 Sales of Laundry Detergents by Category: Value 2014-2019
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 8 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 9 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 10 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 11 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 12 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 14 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Evolving lifestyles and attitudes changing the character of demand
Pressure on domestic storage space influencing demand
Japanese brands growing in popularity
Growing emphasis on multi-functionality
Continued growth shaped by changing demand
MARKET INDICATORS
Table 16 Households 2014-2019
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2014-2019
Table 18 Sales of Home Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Care: % Value 2015-2019
Table 20 LBN Brand Shares of Home Care: % Value 2016-2019
Table 21 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 22 Distribution of Home Care by Format: % Value 2014-2019
Table 23 Distribution of Home Care by Format and Category: % Value 2019
Table 24 Forecast Sales of Home Care by Category: Value 2019-2024
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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