Laundry Care in Brazil

Date: August 20, 2012
Pages: 47
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L7D26747DFDEN
Leaflet:

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Increasing incomes amongst lower- and middle-income groups boosted sales of laundry care products in 2011, with consumers not only increasing their consumption, but also opting for value-added products, including eco-friendly formulae and packaging, liquid and concentrated versions of detergents, innovative formulations and new fragrances. In Brazil this category offers great potential due to low annual consumption compared with developed countries, and manufacturers are investing widely in new...

Euromonitor International's Laundry Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2006-2011
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2006-2011
  Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011
  Table 4 Sales of Laundry Aids by Category: Value 2006-2011
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011
  Table 6 Sales of Laundry Detergents by Category: Value 2006-2011
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
  Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2008-2011
  Table 9 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
  Table 10 Laundry Care Company Shares 2007-2011
  Table 11 Laundry Care Brand Shares 2008-2011
  Table 12 Laundry Aids Company Shares 2007-2011
  Table 13 Laundry Aids Brand Shares 2008-2011
  Table 14 Laundry Detergents Company Shares 2007-2011
  Table 15 Laundry Detergents Brand Shares 2008-2011
  Table 16 Forecast Sales of Laundry Care by Category: Value 2011-2016
  Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 1 Bombril SA: Key Facts
  Summary 2 Bombril SA: Operational Indicators
Company Background
Production
  Summary 3 Bombril SA: Production Statistics 2011
Competitive Positioning
  Summary 4 Bombril SA: Competitive Position 2011
Ceras Johnson Ltda in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 5 Ceras Johnson Ltda: Key Facts
Company Background
Production
  Summary 6 Ceras Johnson Ltda: Production Statistics 2011
Competitive Positioning
  Summary 7 Ceras Johnson Ltda: Competitive Position 2011
Flora Produtos De Higiene E Limpeza Ltda in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 8 Flora Produtos de Higiene e Limpeza Ltda: Key Facts
Company Background
Production
  Summary 9 Flora Produtos de Higiene e Limpeza Ltda: Production Statistics 2011
Competitive Positioning
  Summary 10 Flora Produtos de Higiene e Limpeza Ltda: Competitive Position 2011
Gtex Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 11 Gtex Brasil Ltda: Key Facts
Company Background
Production
Competitive Positioning
  Summary 12 Gtex Brasil Ltda: Competitive Position 2011
Hypermarcas SA in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 13 Hypermarcas SA: Key Facts
  Summary 14 Hypermarcas SA: Operational Indicators
Company Background
Production
  Summary 15 Hypermarcas SA: Production Statistics 2011
Competitive Positioning
  Summary 16 Hypermarcas SA: Competitive Position 2011
Química Amparo Ltda in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 17 Química Amparo Ltda: Key Facts
  Summary 18 Química Amparo Ltda: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 19 Química Amparo Ltda: Competitive Position 2011
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 20 Reckitt Benckiser (Brasil) Ltda: Key Facts
Company Background
Production
  Summary 21 Reckitt Benckiser (Brasil) Ltda: Production Statistics 2011
Competitive Positioning
  Summary 22 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2011
Unilever Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 23 Unilever Brasil Ltda: Key Facts
  Summary 24 Unilever Brasil Ltda: Operational Indicators
Company Background
Production
  Summary 25 Unilever Brasil Ltda: Production Statistics 2011
Competitive Positioning
  Summary 26 Unilever Brasil Ltda: Competitive Position 2011
Executive Summary
Higher-value Products Drive Sales in Home Care
Growing Demand for Convenient Products
Investment in Acquisition To Remain Competitive
Grocery Retailers Dominates the Distribution of Home Care Products
Value-added Products Will Continue To Push Up Sales
Key Trends and Developments
Investment in Acquisitions and Product Extensions To Remain Competitive
Informality and Home-made Products Are Challenges To Home Care
Consumers Look for Convenience and Efficiency in Home Care Products
the Rise of Eco-friendly Products Is Encouraged by the National Policy on Solid Waste
Market Indicators
  Table 18 Households 2006-2011
Market Data
  Table 19 Sales of Home Care by Category: Value 2006-2011
  Table 20 Sales of Home Care by Category: % Value Growth 2006-2011
  Table 21 Home Care Company Shares 2007-2011
  Table 22 Home Care Brand Shares 2008-2011
  Table 23 Penetration of Private Label by Category 2006-2011
  Table 24 Sales of Home Care by Distribution Format: % Analysis 2006-2011
  Table 25 Sales of Home Care by Category and Distribution Format: % Analysis 2011
  Table 26 Forecast Sales of Home Care by Category: Value 2011-2016
  Table 27 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
  Summary 27 Research Sources
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