[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Laundry Care in Brazil

February 2020 | 23 pages | ID: L7D26747DFDEN
Euromonitor International Ltd

US$ 990.00

E-mail Delivery (PDF)

Download PDF Leaflet

Wire Transfer
Checkout Later
Need Help? Ask a Question
Value propositions in 2019 witnessed a new path towards garment protection, focusing on the longevity of clothes, proper care of fibres and the enhancement of clothing colours. Fostered by both multinationals such as Unilever and local companies such as Flora Produtos de Higiene e Limpeza Ltda, this is a disruptive movement in terms of value addition. Value addition in laundry care has previously relied primarily on the ever-increasing sophistication of scents, especially in fabric softeners. Th...

Euromonitor International's Laundry Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Fabric care becomes a value addition in highly fragrance-orientated laundry care
Environmentally-friendly products emerge despite their inherent low affordability
Value for money is still a key purchase decision factor
COMPETITIVE LANDSCAPE
Unilever becomes the synonym for innovation in 2019
Gtex is outstanding with its value for money positioning
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2014-2019
Table 3 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 4 Sales of Laundry Aids by Category: Value 2014-2019
Table 5 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 6 Sales of Laundry Detergents by Category: Value 2014-2019
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2014-2019
Table 9 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 10 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 11 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 12 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 13 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 15 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Environment of optimism weakens but an upward trend slowly benefits the home care industry
Polar opposite strategies target either frugality or premiumisation
Unilever and emerging small-batch disruptors refresh home care
Innovation shifts towards an environmentally-friendly approach
Home care faces the challenge of finding the right equation to expand the sustainability agenda
MARKET INDICATORS
Table 17 Households 2014-2019
MARKET DATA
Table 18 Sales of Home Care by Category: Value 2014-2019
Table 19 Sales of Home Care by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Home Care: % Value 2015-2019
Table 21 LBN Brand Shares of Home Care: % Value 2016-2019
Table 22 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 23 Distribution of Home Care by Format: % Value 2014-2019
Table 24 Distribution of Home Care by Format and Category: % Value 2019
Table 25 Forecast Sales of Home Care by Category: Value 2019-2024
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


More Publications