Laundry Care in Australia

Date: March 21, 2017
Pages: 30
Price:
US$ 990.00 US$ 792.00
Offer valid until July 31, 2017!
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L477756941EEN
Leaflet:

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Liquid tablet detergents continued to play an insignificant role in laundry care in Australia over the review period. Australians have relatively high average disposable incomes, there is a high washing machine possession rate and a high female employment rate in the country, which means there are many similarities to other countries, such as Japan, where liquid tablet detergents are a popular option. However, the significantly higher prices commanded for products in this category inhibit volume...

Euromonitor International's Laundry Care in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2011-2016
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2011-2016
  Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
  Table 4 Sales of Laundry Aids by Category: Value 2011-2016
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
  Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
  Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
  Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
  Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Henkel Australia Pty Ltd in Home Care (australia)
Strategic Direction
Key Facts
  Summary 1 Henkel Australia Pty Ltd: Key Facts
Competitive Positioning
  Summary 2 Henkel Australia Pty Ltd: Competitive Position 2016
Ozkleen Asia Pacific Pty Ltd in Home Care (australia)
Strategic Direction
Key Facts
  Summary 3 OzKleen Asia Pacific Pty Ltd: Key Facts
Competitive Positioning
  Summary 4 OzKleen Asia Pacific Pty Ltd: Competitive Position 2016
Pascoe's Pty Ltd in Home Care (australia)
Strategic Direction
Key Facts
  Summary 5 Pascoe's Pty Ltd: Key Facts
Competitive Positioning
  Summary 6 Pascoe's Pty Ltd: Competitive Position 2016
Reckitt Benckiser (australia) Pty Ltd in Home Care (australia)
Strategic Direction
Key Facts
  Summary 7 Reckitt Benckiser (Australia) Pty Ltd: Key Facts
Competitive Positioning
  Summary 8 Reckitt Benckiser (Australia) Pty Ltd: Competitive Position 2016
Unilever Australia Ltd in Home Care (australia)
Strategic Direction
Key Facts
  Summary 9 Unilever Australia Ltd: Key Facts
Competitive Positioning
  Summary 10 Unilever Australia Ltd: Competitive Position 2016
Executive Summary
Better Performance in 2016 Compared With Previous Years
Liquid Tablet Detergents Remains Insignificant in Laundry Care
Reckitt Benckiser (australia) Remains the Leader in Home Care
Internet Retailing Plays A Small Role in the Competitive Retail Environment
Relatively Stagnant Performance Expected for Home Care Over the Forecast Period
Key Trends and Developments
Health and Wellness Concerns Drive the Market for Natural Home Care Products
Australian Consumers Continue To Be Attracted by Convenient Home Care Products
Exotic Scents in Home Care Products A Growing Trend in Australia
Market Indicators
  Table 16 Households 2011-2016
Market Data
  Table 17 Sales of Home Care by Category: Value 2011-2016
  Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 19 NBO Company Shares of Home Care: % Value 2012-2016
  Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 22 Distribution of Home Care by Format: % Value 2011-2016
  Table 23 Distribution of Home Care by Format and Category: % Value 2016
  Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 11 Research Sources












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