Laundry Care in Guatemala

Date: January 13, 2017
Pages: 23
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: LD70337C9C7EN
Leaflet:

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Laundry care is a very dynamic category in Guatemala, even if consumers are always looking for standard affordable products. In 2016 more value-added products were seen on the market, and they appeal to consumers mainly because they get more than one benefit with one product. For example, Industria La Popular, introduced Espumil with Oxy, which is a standard powder detergent with a stain remover. These products tend to be launched with higher unit prices, but it saves consumers from buying addit...

Euromonitor International's Laundry Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2011-2016
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2011-2016
  Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
  Table 4 Sales of Laundry Aids by Category: Value 2011-2016
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
  Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
  Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
  Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
  Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Colgate-Palmolive Centroamerica SA in Home Care (guatemala)
Strategic Direction
Key Facts
  Summary 1 Colgate-Palmolive Centroamerica SA: Key Facts
Competitive Positioning
  Summary 2 Colgate-Palmolive Centroamerica SA: Competitive Position 2016
Henkel La Luz SA in Home Care (guatemala)
Strategic Direction
Key Facts
  Summary 3 Henkel La Luz SA: Key Facts
Competitive Positioning
  Summary 4 Henkel La Luz SA: Competitive Position 2016
Industria La Popular SA in Home Care (guatemala)
Strategic Direction
Key Facts
  Summary 5 Industria La Popular SA: Key Facts
Competitive Positioning
  Summary 6 Industria La Popular SA: Competitive Position 2016
Executive Summary
Home Care Posts Single-digit Value Growth in 2016
Migration Towards More Effective Products Seen in Categories
Domestic Company Leads Home Care in Guatemala
Traditional Grocery Retailers Continues To Be A Relevant Channel for Home Care
Home Care Expects Further Development in Coming Years
Market Indicators
  Table 16 Households 2011-2016
Market Data
  Table 17 Sales of Home Care by Category: Value 2011-2016
  Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 19 NBO Company Shares of Home Care: % Value 2012-2016
  Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 22 Distribution of Home Care by Format: % Value 2011-2016
  Table 23 Distribution of Home Care by Format and Category: % Value 2016
  Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 7 Research Sources












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