Laundry Care in Germany

Date: February 1, 2017
Pages: 34
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L98CDE5780DEN
Leaflet:

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Laundry Care in Germany
Against the general trend of decreasing pack sizes in home care, there is a growing trend in German laundry care for bigger pack sizes, especially for powder detergents. German consumers prefer to buy larger amounts of detergents at once, as larger pack sizes are often cheaper than smaller formats. In addition, local consumers are extremely brand loyal when it comes to detergents and only rarely switch once they have found a product they like.

Euromonitor International's Laundry Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2011-2016
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2011-2016
  Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
  Table 4 Sales of Laundry Aids by Category: Value 2011-2016
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
  Table 9 NBO Company Shares of Laundry Care: % Value 2012-2016
  Table 10 LBN Brand Shares of Laundry Care: % Value 2013-2016
  Table 11 NBO Company Shares of Laundry Aids: % Value 2012-2016
  Table 12 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  Table 13 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  Table 14 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  Table 15 Forecast Sales of Laundry Care by Category: Value 2016-2021
  Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Dm-drogerie Markt GmbH & Co Kg in Home Care (germany)
Strategic Direction
Key Facts
  Summary 1 dm-Drogerie Markt GmbH & Co KG: Key Facts
Company Background
Private Label
  Summary 2 dm-Drogerie Markt GmbH & Co KG: Private Label Portfolio
Competitive Positioning
  Summary 3 dm-Drogerie Markt GmbH & Co KG: Competitive Position 2016
Fit GmbH in Home Care (germany)
Strategic Direction
Key Facts
  Summary 4 Fit GmbH: Key Facts
Competitive Positioning
  Summary 5 Fit GmbH: Competitive Position 2016
Henkel AG & Co KGaA in Home Care (germany)
Strategic Direction
Key Facts
  Summary 6 Henkel AG & Co KGaA: Key Facts
Competitive Positioning
  Summary 7 Henkel AG & Co KGaA: Competitive Position 2016
Procter & Gamble Germany GmbH & Co Operations Ohg in Home Care (germany)
Strategic Direction
Key Facts
  Summary 8 Procter & Gamble Germany GmbH & Co Operations oHG: Key Facts
Competitive Positioning
  Summary 9 Procter & Gamble Germany GmbH & Co Operations oHG: Competitive Position 2016
Reckitt Benckiser Deutschland GmbH in Home Care (germany)
Strategic Direction
Key Facts
  Summary 10 Reckitt Benckiser Deutschland GmbH: Key Facts
Competitive Positioning
  Summary 11 Reckitt Benckiser Deutschland GmbH: Competitive Position 2016
Executive Summary
Stronger Value Sales Increase Due To New Product Developments
Increasing Popularity of Ecological and Sustainable Products
Competition Remains Strong in German Home Care
Traditional Grocery Retailers and Discounters Remain Preferred Distribution Channels
Growing Value Sales Over the Forecast Period
Key Trends and Developments
Specific Cleaning Products Lose Ground To Multi-purpose Cleaners
Health and Eco Awareness Among the Main Trends in German Home Care
Online Shopping for Home Care and Groceries Still Emerging
Market Indicators
  Table 17 Households 2011-2016
Market Data
  Table 18 Sales of Home Care by Category: Value 2011-2016
  Table 19 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 20 NBO Company Shares of Home Care: % Value 2012-2016
  Table 21 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 22 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 23 Distribution of Home Care by Format: % Value 2011-2016
  Table 24 Distribution of Home Care by Format and Category: % Value 2016
  Table 25 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 26 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 12 Research Sources












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