Laundry Care in France

Date: August 17, 2012
Pages: 43
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L12D323C3C1EN
Leaflet:

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In 2011, the French market witnessed the progressive substitution of automatic standard liquid detergents with concentrated liquid references on grocery retailers’ shelves. This process started in March 2011 with Unilever and was quickly followed by other leading players present in automatic detergents. This trend for concentrated products aims to reduce the quantity of product used by consumers, but also to diminish their consumption of water as well as to enable manufacturers’ savings in...

Euromonitor International's Laundry Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2006-2011
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2006-2011
  Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011
  Table 4 Sales of Laundry Aids by Category: Value 2006-2011
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011
  Table 6 Sales of Laundry Detergents by Category: Value 2006-2011
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
  Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2008-2011
  Table 9 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
  Table 10 Laundry Care Company Shares 2007-2011
  Table 11 Laundry Care Brand Shares 2008-2011
  Table 12 Laundry Aids Company Shares 2007-2011
  Table 13 Laundry Aids Brand Shares 2008-2011
  Table 14 Laundry Detergents Company Shares 2007-2011
  Table 15 Laundry Detergents Brand Shares 2008-2011
  Table 16 Forecast Sales of Laundry Care by Category: Value 2011-2016
  Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Bolton Solitaire SA in Home Care (france)
Strategic Direction
Key Facts
  Summary 1 BOLTON SOLITAIRE SA: Key Facts
  Summary 2 BOLTON SOLITAIRE SA: Operational Indicators
Company Background
Competitive Positioning
  Summary 3 BOLTON SOLITAIRE SA: Competitive Position 2011
Colgate-Palmolive France SA in Home Care (france)
Strategic Direction
Key Facts
  Summary 4 Colgate-Palmolive France SA: Key Facts
  Summary 5 Colgate-Palmolive France SA: Operational Indicators
Company Background
Production
  Summary 6 Colgate-Palmolive France SA: Production Statistics 2011
Competitive Positioning
  Summary 7 Colgate-Palmolive France SA: Competitive Position 2011
Eau Écarlate SA in Home Care (france)
Strategic Direction
Key Facts
  Summary 8 EAU ÉCARLATE SA: Key Facts
Company Background
Competitive Positioning
  Summary 9 EAU ÉCARLATE: Competitive Position 2011
Henkel France SA in Home Care (france)
Strategic Direction
Key Facts
  Summary 10 Henkel France SA: Key Facts
  Summary 11 Henkel France SA: Operational Indicators
Company Background
Production
  Summary 12 Henkel France SA: Production Statistics 2011
Competitive Positioning
  Summary 13 Henkel France SA: Competitive Position 2011
Novamex SA in Home Care (france)
Strategic Direction
Key Facts
  Summary 14 Novamex SA: Key Facts
  Summary 15 Novamex SA: Operational Indicators
Company Background
Production
  Summary 16 Novamex SA: Production Statistics 2011
Competitive Positioning
  Summary 17 NOVAMEX SA: Competitive Position 2011
Procter & Gamble France Snc in Home Care (france)
Strategic Direction
Key Facts
  Summary 18 Procter & Gamble France SNC: Key Facts
  Summary 19 Procter & Gamble France SNC: Operational Indicators
Company Background
Production
  Summary 20 Procter & Gamble France SNC: Production Statistics 2011
Competitive Positioning
  Summary 21 Procter & Gamble France SNC: Competitive Position 2011
Reckitt Benckiser France SA in Home Care (france)
Strategic Direction
Key Facts
  Summary 22 Reckitt Benckiser France SA: Key Facts
  Summary 23 Reckitt Benckiser France SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 24 Reckitt Benckiser France SA: Competitive Position 2011
Unilever France SA in Home Care (france)
Strategic Direction
Key Facts
  Summary 25 Unilever France SA: Key Facts
  Summary 26 Unilever France SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 27 Unilever France SA: Competitive Position 2011
Werner & Mertz France SA in Home Care (france)
Strategic Direction
Key Facts
  Summary 28 WERNER & MERTZ FRANCE SA: Key Facts
  Summary 29 WERNER & MERTZ FRANCE SA: Operational Indicators
Company Background
Competitive Positioning
  Summary 30 WERNER & MERTZ FRANCE SA: Competitive Position 2011
Executive Summary
Slower Value Sales Growth in 2011
'green' Trend Gains in Importance
Unilever Reinforces Its Leadership in 2011
French Consumers Prefer Grocery Retailers for Home Care Purchases
Negative Growth Expected Between 2011 and 2016
Key Trends and Developments
'green' Trend Reinforced Within the Home Care Market
the Weak Economic Context Impacts Sales of Home Care Products
Hectic Lifestyles and Urbanisation Lead To Lower Sales of Surface Care
Unit Prices Affected by Higher Production Costs
High Potential for Growth of Dishwashing Products in France
Market Indicators
  Table 18 Households 2006-2011
Market Data
  Table 19 Sales of Home Care by Category: Value 2006-2011
  Table 20 Sales of Home Care by Category: % Value Growth 2006-2011
  Table 21 Home Care Company Shares 2007-2011
  Table 22 Home Care Brand Shares 2008-2011
  Table 23 Penetration of Private Label by Category 2006-2011
  Table 24 Sales of Home Care by Distribution Format: % Analysis 2006-2011
  Table 25 Sales of Home Care by Category and Distribution Format: % Analysis 2011
  Table 26 Forecast Sales of Home Care by Category: Value 2011-2016
  Table 27 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
  Summary 31 Research Sources
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