Laundry Care in Dominican Republic

February 2024 | 21 pages | ID: LB84BD5E6DEEN
Euromonitor International Ltd

Abstracts

In 2023, the Dominican Republic continued to witness increases in retail prices of laundry care products. Although these price rises were less acute than the previous year, consumers still looked for cheaper options. Dominicans, especially in lower-income groups, are showing an increasing interest in lower-priced brands, thereby strengthening the share of private label in main supermarket chains, such as Gold from Plaza Lama chain and Lider from Supermercados Nacional. In 2022, Grupo Ramos, whic...

Euromonitor International's Laundry Care in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Laundry Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Laundry Care in Dominican Republic
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

LAUNDRY CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS

2023 DEVELOPMENTS

Inflation continues to impact purchasing behaviour
Unilever Dominicana comes under growing pressure from cheaper alternatives
Local brand Brillante seeks to connect with women via empowering messages
PROSPECTS AND OPPORTUNITIES
Consumers migrate towards liquid detergent format
Micro-segmentation to gain momentum in laundry care
Cuaba bar soap to remain a tried and tested favourite
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2018-2023
Table 3 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 4 Sales of Laundry Aids by Category: Value 2018-2023
Table 5 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 6 Sales of Laundry Detergents by Category: Value 2018-2023
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 8 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 9 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 10 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 11 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 12 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 13 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
HOME CARE IN DOMINICAN REPUBLIC
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 14 Households 2018-2023
MARKET DATA
Table 15 Sales of Home Care by Category: Value 2018-2023
Table 16 Sales of Home Care by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Home Care: % Value 2019-2023
Table 18 LBN Brand Shares of Home Care: % Value 2020-2023
Table 19 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 20 Distribution of Home Care by Format: % Value 2018-2023
Table 21 Distribution of Home Care by Format and Category: % Value 2023
Table 22 Forecast Sales of Home Care by Category: Value 2023-2028
Table 23 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources