Laundry Care in Denmark

Date: February 20, 2019
Pages: 19
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L69501C9665EN
Leaflet:

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Laundry care posted moderate retail volume growth in 2018, largely thanks to increasing sales of automatic washing machines. Denmark is generally witnessing a rise in number of single-person households. These dwellings are typically small in size but nonetheless have room for a washing machine. This trend is also supporting the growth of smaller pack sizes. One obstacle to growth, however, is newly-built student apartments which typically feature a shared laundry room, a generally popular concep...

Euromonitor International's Laundry Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Increasing Washing Machine Sales Underpin Growth in Laundry Care
Powder Or Liquid?
Use of Fabric Softeners Becomes A Common Topic
Competitive Landscape
Unilever Danmark Remains the Clear Category Leader
New Player Eco Clean Nordic Expected To Further Grow Its Sales
Private Label Set To Further Gain Share
Category Indicators
  Table 1 Household Possession of Washing Machines 2013-2018
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2013-2018
  Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018
  Table 4 Sales of Laundry Aids by Category: Value 2013-2018
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018
  Table 6 Sales of Laundry Detergents by Category: Value 2013-2018
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
  Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018
  Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018
  Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018
  Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018
  Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018
  Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
  Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023
  Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Executive Summary
Changing Consumer Preferences Forcing Producers Towards A Paradigm Shift
Reducing the Use of Unnecessary Chemicals in Danish Homes Grows in Importance
Consumers Reward Brands Which Care for the Environment
Several Manufacturers Putting Sustainability at the Heart of Their New Product Development
Natural Claims To Lose Their Usp by the End of the Forecast Period
Market Indicators
  Table 16 Households 2013-2018
Market Data
  Table 17 Sales of Home Care by Category: Value 2013-2018
  Table 18 Sales of Home Care by Category: % Value Growth 2013-2018
  Table 19 NBO Company Shares of Home Care: % Value 2014-2018
  Table 20 LBN Brand Shares of Home Care: % Value 2015-2018
  Table 21 Penetration of Private Label in Home Care by Category: % Value 2013-2018
  Table 22 Distribution of Home Care by Format: % Value 2013-2018
  Table 23 Distribution of Home Care by Format and Category: % Value 2018
  Table 24 Forecast Sales of Home Care by Category: Value 2018-2023
  Table 25 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
  Summary 1 Research Sources
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