Laundry Care - Czech Republic

June 2010 | 25 pages | ID: L1E4BC4E306EN
Euromonitor International Ltd

Abstracts

In 2009, Czech consumers demonstrated conservative attitudes towards laundry care by preferring more traditional and universal laundry detergents over task-specific laundry care products. However, over the review period continuous increases in volume were recorded in gel variants of laundry detergents. This trend suggests that the lifestyles of Czech consumers are becoming closer to those of consumers in Western European countries. The proportion of laundry detergents sales taken up by gel...

Euromonitor International's Laundry Care in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Czech Republic Hit by the Global Economic Crisis
Multinationals Continue To Dominate Home Care
Further Diversification of Home Care
Supermarkets/hypermarkets Dominates Distribution of Home Care
Strong Traditional Domestic Brands Lead Home Care
Key Trends and Developments
Negative Macroeconomic Development Likely To Turn Out Positive
Increasing Penetration of Domestic Appliances
Green and Environmentally Friendly Home Care Products Decline
Private Label Prospers in Home Care
Market Indicators
  Table 1 Households 2004-2009
Market Data
  Table 2 Sales of Home Care by Sector: Value 2004-2009
  Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
  Table 4 Home Care Company Shares 2005-2009
  Table 5 Home Care Brand Shares 2006-2009
  Table 6 Penetration of Private Label by Sector 2004-2009
  Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
  Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
  Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
  Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Bochemie Sro
Strategic Direction
Key Facts
  Summary 2 Bochemie sro: Key Facts
  Summary 3 Bochemie sro: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Bochemie sro: Competitive Position 2009
Lybar As
Strategic Direction
Key Facts
  Summary 5 Lybar as: Key Facts
Company Background
Production
Competitive Positioning
  Summary 6 Lybar as: Competitive Position 2009
Qalt Rakovnik Sro
Strategic Direction
Key Facts
  Summary 7 Qalt Rakovnik sro: Key Facts
Company Background
Competitive Positioning
  Summary 8 Qalt Rakovnik sro: Competitive Position 2009
Setuza As
Strategic Direction
Key Facts
  Summary 9 Setuza as: Key Facts
Company Background
Competitive Positioning
  Summary 10 Setuza as: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 11 Household Penetration of Washing Machines 2004-2009
Category Data
  Table 12 Sales of Laundry Care by Subsector: Value 2004-2009
  Table 13 Sales of Laundry Care by Subsector: % Value Growth 2004-2009
  Table 14 Sales of Laundry Detergents by Type: Value 2004-2009
  Table 15 Sales of Laundry Detergents by Type: % Value Growth 2004-2009
  Table 16 Sales of Laundry Aids by Type: Value 2004-2009
  Table 17 Sales of Laundry Aids by Type: % Value Growth 2004-2009
  Table 18 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2005-2009
  Table 19 Laundry Care Company Shares 2005-2009
  Table 20 Laundry Care Brand Shares 2006-2009
  Table 21 Laundry Detergents Company Shares 2005-2009
  Table 22 Laundry Detergents Brand Shares 2006-2009
  Table 23 Laundry Aids Company Shares 2005-2009
  Table 24 Laundry Aids Brand Shares 2006-2009
  Table 25 Forecast Sales of Laundry Care by Subsector: Value 2009-2014
  Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2009-2014