Laundry Care in Costa Rica

Date: February 8, 2018
Pages: 11
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L31C3E81D1FEN
Leaflet:

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Even though more middle- and high-income local buyers are interested in the rising offer of higher-quality and more specialised laundry care alternatives (often concentrated liquid products), their ongoing migration from more traditional formats has not yet impacted overall volume demand in major categories such as standard powder detergents, which maintained volume growth based on falling unit prices and increased usage occasions and dosages. As the competition in generic laundry care alternati...

Euromonitor International's Laundry Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Affordable Proposals Continue To Increase the Demand for Generic Options
Polarisation of Demand Offers Additional Development Opportunities
Further Migration From Powder To Liquid Formats Is Anticipated To Impact Value Sales
Competitive Landscape
Traditional Local and International Competitors Continue To Lead.
.despite the Growing Popularity of Generic Imported Offers and Private Label
Innovative Added-value Proposals Are Expected To Lead in Terms of Performance
Category Indicators
  Table 1 Household Possession of Washing Machines 2012-2017
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2012-2017
  Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
  Table 4 Sales of Laundry Aids by Category: Value 2012-2017
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  Table 8 Forecast Sales of Laundry Care by Category: Value 2017-2022
  Table 9 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Executive Summary
Home Care Continues To See Increasing Polarisation, With the Rising Penetration of Private Label Brands and the Further Offer of Added-value Innovations
Global and Regional Players Increase Their Penetration in Most Categories, Using Their Strong Brand Awareness To Provide More Integrated Home Care Solutions
Major Players React To Private Label Proposals by Increasing Their Penetration Across Multiple Categories, Whilst Adopting More Aggressive Pricing Strategies
Modern Grocery Retailers Continue To Increase Their Relevance; Independent Small Grocers Capitalise on Their Convenient and Affordable Proposals
Innovation Should Continue To Gain Momentum, Along With Additional Segmentation Efforts and the Use of Multiple Functional Claims
Market Indicators
  Table 10 Households 2012-2017
Market Data
  Table 11 Sales of Home Care by Category: Value 2012-2017
  Table 12 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 13 Distribution of Home Care by Format: % Value 2012-2017
  Table 14 Distribution of Home Care by Format and Category: % Value 2017
  Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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