Laundry Care in Colombia

Date: January 28, 2016
Pages: 30
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L06200AD947EN
Leaflet:

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Laundry Care in Colombia
Despite current value growth of liquid detergents at over double the rate experienced by powder detergents over the review period, Colombia is still a market where powder detergents dominates with more than 85% value share within automatic detergents. The reasons behind the relatively low adoption of liquid detergents and slow switching from powder to liquid detergents are diverse. Firstly, there are issues related with the usage culture and the “laundry literacy” of Colombians. Consumers are...

Euromonitor International's Laundry Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2010-2015
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2010-2015
  Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
  Table 4 Sales of Laundry Aids by Category: Value 2010-2015
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
  Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
  Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
  Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
  Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
  Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
  Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
  Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Azul K SA in Home Care (colombia)
Strategic Direction
Key Facts
  Summary 1 Azul K SA: Key Facts
  Summary 2 Azul K SA: Operational Indicators
Competitive Positioning
  Summary 3 Azul K SA: Competitive Position 2015
Beisbol De Colombia SCA in Home Care (colombia)
Strategic Direction
Key Facts
  Summary 4 Beisbol de Colombia SCA: Key Facts
  Summary 5 Beisbol de Colombia SCA: Operational Indicators
Competitive Positioning
  Summary 6 Beisbol de Colombia SCA: Competitive Position 2015
Brinsa SA in Home Care (colombia)
Strategic Direction
Key Facts
  Summary 7 Brinsa SA: Key Facts
  Summary 8 Brinsa SA: Operational Indicators
Competitive Positioning
  Summary 9 Brinsa SA: Competitive Position 2015
Detergentes SA in Home Care (colombia)
Strategic Direction
Key Facts
  Summary 10 Detergentes SA: Key Facts
  Summary 11 Detergentes SA: Operational Indicators
Competitive Positioning
  Summary 12 Detergentes SA: Competitive Position 2015
Executive Summary
Home Care Suffers Amidst Economic Downturn
New Product Developments Are Increasing Consumers' Sophistication
Major Players Are Under Stress in 2015
Higher-quality Private Label Is Booming
Consumers Will Always Need Home Care
Key Trends and Developments
Mini-environment's Importance Is Boosting Home Care
Economy Impacts Home Care
Consumers Look for Economy in 2015
Market Indicators
  Table 16 Households 2010-2015
Market Data
  Table 17 Sales of Home Care by Category: Value 2010-2015
  Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 19 NBO Company Shares of Home Care: % Value 2011-2015
  Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 22 Distribution of Home Care by Format: % Value 2010-2015
  Table 23 Distribution of Home Care by Format and Category: % Value 2015
  Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
  Summary 13 Research Sources
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