Laundry Care in Canada

February 2024 | 24 pages | ID: L0CEFF6101BEN
Euromonitor International Ltd

Abstracts

In 2023, retail value growth was higher than retail volume growth, driven by increased price points. Rising prices created price-conscious consumers who engaged in value-seeking practices. This included strategic buying during sales, relying more heavily on loyalty programs or switching to lower-priced products. More Canadians showed interest in private label products, including Loblaw's No Name label. Loblaw ended a three-month price freeze of No Name products in early 2023 but stated it would...

Euromonitor International's Laundry Care in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Laundry Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Laundry Care in Canada
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

LAUNDRY CARE IN CANADA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Cost-conscious behaviour rises as price points increase during 2023
Innovations focus on scents and freshness to appeal to consumers
Sustainability continues to shape innovations despite price sensitivity
PROSPECTS AND OPPORTUNITIES
Modest retail volume growth, driven by scent boosters and liquid tablet detergents
Sustainability gains ground as consumers' disposable incomes improve
On-demand laundry services are a rising challenge to retail sales
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2018-2023
Table 3 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 4 Sales of Laundry Aids by Category: Value 2018-2023
Table 5 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 6 Sales of Laundry Detergents by Category: Value 2018-2023
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 8 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 9 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 10 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 11 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 12 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 14 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
HOME CARE IN CANADA
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 16 Households 2018-2023
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2018-2023
Table 18 Sales of Home Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Care: % Value 2019-2023
Table 20 LBN Brand Shares of Home Care: % Value 2020-2023
Table 21 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 22 Distribution of Home Care by Format: % Value 2018-2023
Table 23 Distribution of Home Care by Format and Category: % Value 2023
Table 24 Forecast Sales of Home Care by Category: Value 2023-2028
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources