Laundry Care in Austria

Date: August 6, 2012
Pages: 28
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L619E331D27EN
Leaflet:

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Laundry care activities are among the most prevalent of household chores in Austria. As such, consumers opted for more concentrated, but higher priced specialised items that led to a decline in volume sales but 2% growth in value sales in 2011. The unit prices of all categories, with the exception of in-wash spot and stain removers and fine fabric detergents, slightly increased.

Euromonitor International's Laundry Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
LAUNDRY CARE IN AUSTRIA

Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2006-2011
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2006-2011
  Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011
  Table 4 Sales of Laundry Aids by Category: Value 2006-2011
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011
  Table 6 Sales of Laundry Detergents by Category: Value 2006-2011
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
  Table 8 Laundry Care Company Shares 2007-2011
  Table 9 Laundry Care Brand Shares 2008-2011
  Table 10 Laundry Aids Company Shares 2007-2011
  Table 11 Laundry Aids Brand Shares 2008-2011
  Table 12 Laundry Detergents Company Shares 2007-2011
  Table 13 Laundry Detergents Brand Shares 2008-2011
  Table 14 Forecast Sales of Laundry Care by Category: Value 2011-2016
  Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Delta Pronatura Dr Krauss & Dr Beckmann GmbH & Co in Home Care (austria)
Strategic Direction
Key Facts
  Summary 1 Delta Pronatura Dr Krauss & Dr Beckmann GmbH & Co: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Delta Pronatura Dr Krauss & Dr Beckmann GmbH & Co: Competitive Position 2011
Erdal GmbH in Home Care (austria)
Strategic Direction
Key Facts
  Summary 3 Erdal GmbH: Key Facts
  Summary 4 Erdal GmbH: Operational Indicators
Company Background
Production
  Summary 5 Erdal GmbH: Production Statistics 2011
Competitive Positioning
  Summary 6 Erdal GmbH: Competitive Position 2011
Executive Summary
Volume Sales Drop Due To Success of Concentrated, Multifunctional Products
Sustainability Increasingly Matters
Power of International Brand Manufacturers Remains Unbroken
Internet Retailing Yet To Really Take Off in Austria for Home Care Products
'green', Multifunctional Variants Will Resist Stagnation in the Forecast Period
Key Trends and Developments
Consumers in Their 20s Drive Demand for Convenient Formats in Home Care
Sustainability and Care for the Environment: Growing Themes in Home Care
Ageing Society Favours Branded Products
Private Label Is Aided by Consumer Polarisation
Time-poor Consumers Seek Quicker Cleaning Solutions
Market Indicators
  Table 16 Households 2006-2011
Market Data
  Table 17 Sales of Home Care by Category: Value 2006-2011
  Table 18 Sales of Home Care by Category: % Value Growth 2006-2011
  Table 19 Sales of Home Care by Region: Value 2006-2011
  Table 20 Sales of Home Care by Region: % Value Growth 2006-2011
  Table 21 Home Care Company Shares 2007-2011
  Table 22 Home Care Brand Shares 2008-2011
  Table 23 Penetration of Private Label by Category 2006-2011
  Table 24 Sales of Home Care by Distribution Format: % Analysis 2006-2011
  Table 25 Sales of Home Care by Category and Distribution Format: % Analysis 2011
  Table 26 Forecast Sales of Home Care by Category: Value 2011-2016
  Table 27 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
  Summary 7 Research Sources
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