Cat Food in Italy

Date: May 20, 2016
Pages: 29
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C763798E25FEN
Leaflet:

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Cats are more inclined than dogs to become used to flavours and then be unwilling to change. Because of this, brands and private label work hard to gain customers’ trust as this is a guarantee of positive future sales. In order to retain customers, product ranges are continuously enriched with upgraded recipes, and the use of single-serving pouches or metal cans allows cat owners to test new flavours and avoid products becoming dry and then being wasted.

Euromonitor International's Cat Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cat Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Cat Owning Households: % Analysis 2011-2016
  Table 2 Cat Population 2011-2016
  Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
  Summary 1 Cat Food by Price Band 2016
  Table 4 Sales of Cat Food by Category: Volume 2011-2016
  Table 5 Sales of Cat Food by Category: Value 2011-2016
  Table 6 Sales of Cat Food by Category: % Volume Growth 2011-2016
  Table 7 Sales of Cat Food by Category: % Value Growth 2011-2016
  Table 8 Sales of Premium Cat Food by Category: Value 2011-2016
  Table 9 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  Table 10 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  Table 11 NBO Company Shares of Cat Food: % Value 2011-2015
  Table 12 LBN Brand Shares of Cat Food: % Value 2012-2015
  Table 13 LBN Brand Shares of Cat Treats: % Value 2012-2015
  Table 14 Forecast Sales of Cat Food by Category: Volume 2016-2021
  Table 15 Forecast Sales of Cat Food by Category: Value 2016-2021
  Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021
Conagit SpA in Pet Care (italy)
Strategic Direction
Key Facts
  Summary 2 Conagit Spa: Key Facts
  Summary 3 Conagit Spa: Operational Indicators
Competitive Positioning
  Summary 4 Conagit Spa: Competitive Position 2015
Monge & C SpA in Pet Care (italy)
Strategic Direction
Key Facts
  Summary 5 Monge & C Spa: Key Facts
  Summary 6 Monge & C Spa: Operational Indicators
Competitive Positioning
  Summary 7 Monge & C. Spa: Competitive Position 2015
Morando SpA in Pet Care (italy)
Strategic Direction
Key Facts
  Summary 8 Morando Spa: Key Facts
  Summary 9 Morando Spa: Operational Indicators
Competitive Positioning
  Summary 10 Morando Spa: Competitive Position 2015
Executive Summary
Pet Care Continues To Grow, But More Moderately
New Treats and Mixers Appear on the Market
International Players Continue To Lead, Although Reshuffles Are Expected
Diversification Is Key for Pet Specialists
Pet Nutrition Trends Towards Health and Wellness
Key Trends and Developments
Small Dogs Increasingly Favoured
Official Pet Civil Registry To Locate Lost Pets
Indoor Living Represents A Sales Opportunity
Market Indicators
  Table 18 Pet Populations 2011-2016
Market Data
  Table 19 Sales of Pet Food by Category: Volume 2011-2016
  Table 20 Sales of Pet Care by Category: Value 2011-2016
  Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
  Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
  Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
  Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
  Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  Table 28 Distribution of Pet Care by Format: % Value 2011-2016
  Table 29 Distribution of Pet Care by Format and Category: % Value 2016
  Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
  Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
  Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 11 Research Sources
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