Cat Food in Italy

Date: May 18, 2017
Pages: 32
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C763798E25FEN
Leaflet:

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Premium wet cat food will remain the main focus area for manufacturers and retailers in 2017. The pet humanisation trend is impacting not just dog food, but also to an increasing extent cat food. As a result there is the potential for selling more-expensive products based on premium claims related to either taste, nutritional value or health functionality. The relevance of pet humanisation can be exemplified by Mars Italia’s premium brand Sheba, which explicitly presents itself as a “brand for t...

Euromonitor International's Cat Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cat Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Cat Owning Households: % Analysis 2012-2017
  Table 2 Cat Population 2012-2017
  Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2012-2017
Category Data
  Summary 1 Cat Food by Price Band 2017
  Table 4 Sales of Cat Food by Category: Volume 2012-2017
  Table 5 Sales of Cat Food by Category: Value 2012-2017
  Table 6 Sales of Cat Food by Category: % Volume Growth 2012-2017
  Table 7 Sales of Cat Food by Category: % Value Growth 2012-2017
  Table 8 Sales of Premium Cat Food by Category: Value 2012-2017
  Table 9 Sales of Dry Cat Food by Life-Cycle: % Value 2012-2017
  Table 10 Sales of Wet Cat Food by Life-Cycle: % Value 2012-2017
  Table 11 NBO Company Shares of Cat Food: % Value 2012-2016
  Table 12 LBN Brand Shares of Cat Food: % Value 2013-2016
  Table 13 LBN Brand Shares of Cat Treats: % Value 2013-2016
  Table 14 Forecast Sales of Cat Food by Category: Volume 2017-2022
  Table 15 Forecast Sales of Cat Food by Category: Value 2017-2022
  Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2017-2022
  Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2017-2022
Conagit SpA in Pet Care (italy)
Strategic Direction
Key Facts
  Summary 2 Conagit SpA: Key Facts
  Summary 3 Conagit Spa: Operational Indicators
Competitive Positioning
  Summary 4 Conagit SpA: Competitive Position 2016
Monge & C SpA in Pet Care (italy)
Strategic Direction
Key Facts
  Summary 5 Monge & C SpA: Key Facts
  Summary 6 Monge & C SpA: Operational Indicators
Competitive Positioning
  Summary 7 Monge & C Spa: Competitive Position 2016
Morando SpA in Pet Care (italy)
Strategic Direction
Key Facts
  Summary 8 Morando SpA: Key Facts
  Summary 9 Morando SpA: Operational Indicators
Competitive Positioning
  Summary 10 Morando SpA: Competitive Position 2016
Executive Summary
Pet Owners Demand Higher Quality Pet Food Products, Boosting Value Sales
Competitive Environment Toughens in 2017
Multinational Players Dominate 2016
Internet Retailing Gains Ground in 2017
Pet Care Expected To See Continued Value Growth
Key Trends and Developments
Added Value and Health and Wellness Boosting Innovation
Economic Growth and Declining Unemployment Positively Impacts Demand
Internet Retailing Strengthens Significantly in 2017
Market Indicators
  Table 18 Pet Populations 2012-2017
Market Data
  Table 19 Sales of Pet Food by Category: Volume 2012-2017
  Table 20 Sales of Pet Care by Category: Value 2012-2017
  Table 21 Sales of Pet Food by Category: % Volume Growth 2012-2017
  Table 22 Sales of Pet Care by Category: % Value Growth 2012-2017
  Table 23 NBO Company Shares of Pet Food: % Value 2012-2016
  Table 24 LBN Brand Shares of Pet Food: % Value 2013-2016
  Table 25 NBO Company Shares of Dog and Cat Food: % Value 2012-2016
  Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2013-2016
  Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2016
  Table 28 Distribution of Pet Care by Format: % Value 2012-2017
  Table 29 Distribution of Pet Care by Format and Category: % Value 2017
  Table 30 Distribution of Dog and Cat Food by Format: % Value 2012-2017
  Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2017
  Table 32 Forecast Sales of Pet Food by Category: Volume 2017-2022
  Table 33 Forecast Sales of Pet Care by Category: Value 2017-2022
  Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2017-2022
  Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2017-2022
Definitions
Sources
  Summary 11 Research Sources
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