Bleach in Lithuania

Date: March 24, 2015
Pages: 15
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Bleach in Lithuania experienced a decrease in demand over 2014 with people using multifunctional laundry care products as a substitute. The main reason for the category’s decline is increasing availability of laundry detergents which contain bleaching agents that are perceived to be a better solution due to better colour saving of apparel. Due to declining demand, producers of bleach have been abandoning the market with only a few companies remaining in Lithuanian bleach.

Euromonitor International's Bleach in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Bleach: Value 2009-2014
  Table 2 Sales of Bleach: % Value Growth 2009-2014
  Table 3 NBO Company Shares of Bleach: % Value 2010-2014
  Table 4 LBN Brand Shares of Bleach: % Value 2011-2014
  Table 5 Forecast Sales of Bleach: Value 2014-2019
  Table 6 Forecast Sales of Bleach: % Value Growth 2014-2019
Higeja Ab in Home Care (lithuania)
Strategic Direction
Key Facts
Summary 1 Higeja AB: Key Facts
Company Background
Competitive Positioning
Summary 2 Higeja AB: Competitive Position 2014
Executive Summary
Recovering Economy Burst Sales of Home Care in 2014
Demand for Eco-friendly Products Goes Up in 2014
Market Leaders Maintain Their Strong Positions in Home Care
Supermarkets and Hypermarkets Remain the Main Channels in Home Care
Home Care Is Set To Continue Recording Healthy Gains Over the Forecast Period
Market Indicators
  Table 7 Households 2009-2014
Market Data
  Table 8 Sales of Home Care Household Care by Category: Value 2009-2014
  Table 9 Sales of Home Care Household Care by Category: % Value Growth 2009-2014
  Table 10 NBO Company Shares of Home Care: % Value 2010-2014
  Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
  Table 13 Distribution of Home Care by Format: % Value 2009-2014
  Table 14 Distribution of Home Care by Format and Category: % Value 2014
  Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Summary 3 Research Sources
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