Bleach in Poland

Date: February 8, 2018
Pages: 13
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B4018CBAE7BEN
Leaflet:

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Bleach is largely perceived as harmful for health when used on certain surfaces or clothes due to its chlorine content. Polish consumers are knowledgeable of the detrimental effects of using bleach in the house, in particular the effects on children’s immune system. With products being advertised as effective for killing bacteria, viruses and fungi, Polish consumers are keen on choosing less harmful alternatives.

Euromonitor International's Bleach in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Consumers Believe Bleach Has Harmful Effects on Health
Bleach Is An Effective Disinfectant
There Is A Lack of Product Diversity in the Bleach Category
Competitive Landscape
Procter & Gamble Lead Sales
A Private Label Product Posts the Fastest Growth
Domestic Brand Tytan Declines
Category Data
  Table 1 Sales of Bleach: Value 2012-2017
  Table 2 Sales of Bleach: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Bleach: % Value 2013-2017
  Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
  Table 5 Forecast Sales of Bleach: Value 2017-2022
  Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Steady Growth in Sales of Home Care
Economic Growth Positively Impacts Sales in Home Care
Poles Become More Conscious of Ecological Aspects and Sustainability
Technology and Changing Consumers Needs Drive New Product Development
Continually Steady Growth Is Expected Over the Forecast Period
Market Indicators
  Table 7 Households 2012-2017
Market Data
  Table 8 Sales of Home Care by Category: Value 2012-2017
  Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 13 Distribution of Home Care by Format: % Value 2012-2017
  Table 14 Distribution of Home Care by Format and Category: % Value 2017
  Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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