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Electric Toothbrush Market Report by Technology (Rotational, Vibrational), Bristle Type (Soft Bristles, Nanometer Bristles), Distribution Channel (Online, Offline), End User (Adults, Children), and Region 2024-2032

January 2024 | 149 pages | ID: E9AF0B9D1A9FEN
IMARC Group

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The global electric toothbrush market size reached US$ 3.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 4.7 Billion by 2032, exhibiting a growth rate (CAGR) of 4.1% during 2024-2032.

An electric, or power, toothbrush refers to a device used for cleaning the teeth, tongue and gums through rapid and automatic bristle motions. It uses rotations and side-to-side movements of the head and is effective in removing the plaque and minimizing the effects of gingivitis. The electric toothbrush consists of timers, digital reminder systems, multiple brush head attachments and pressure sensors that prevent the user from brushing too aggressively and damaging the tooth enamel and gums. It also offers various brushing modes, such as routine brushing, gum care, deep cleaning, tongue cleaning, whitening and minimizing tooth sensitivity.

The increasing prevalence of oral and tooth-related ailments is one of the key factors driving the growth of the market. Furthermore, changing lifestyles and the adoption of unhealthy dietary patterns, including consumption of sugar-rich foods, alcohol and tobacco, have enhanced the occurrence of cavities and other dental problems, thereby increasing the demand for oral care products, such as the electric toothbrush. In line with this, product manufacturers are using innovative silicon-based soft bristles that do not cause irritation and minimize the pain caused while brushing sensitive areas of oral cavities. Additionally, various technological advancements, such as the development of smart electric toothbrushes with innovative pressure sensor technology, head replacement reminding capability, bluetooth connectivity and real-time data transfer to smartphones for constant monitoring, are contributing to the market growth. Other factors, including rising disposable incomes of the consumers, along with aggressive promotional activities by manufacturers and easy product availability through online retail channels, are expected to drive the market further.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global electric toothbrush market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on technology, bristle type, distribution channel and end user.

Breakup by Technology:

Rotational
Vibrational

Breakup by Bristle Type:

Soft Bristles
Nanometer Bristles

Breakup by Distribution Channel:

Online
Offline

Breakup by End User:

Adults
Children

Breakup by Region:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Church & Dwight Co. Inc., Colgate-Palmolive Company, Conair Corporation (Jarden), Den-Mat Holdings LLC, Dr. Fresh LLC (High Ridge Brands Co.), FOREO, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd. and Procter & Gamble Company.

Key Questions Answered in This Report

1. What was the size of the global electric toothbrush market in 2023?
2. What is the expected growth rate of the global electric toothbrush market during 2024-2032?
3. What are the key factors driving the global electric toothbrush market?
4. What has been the impact of COVID-19 on the global electric toothbrush market?
5. What is the breakup of the global electric toothbrush market based on the technology?
6. What is the breakup of the global electric toothbrush market based on the bristle type?
7. What is the breakup of the global electric toothbrush market based on the distribution channel?
8. What is the breakup of the global electric toothbrush market based on the end user?
9. What are the key regions in the global electric toothbrush market?
10. Who are the key players/companies in the global electric toothbrush market?
1 PREFACE


2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY


4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL ELECTRIC TOOTHBRUSH MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY TECHNOLOGY

6.1 Rotational
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Vibrational
  6.2.1 Market Trends
  6.2.2 Market Forecast

7 MARKET BREAKUP BY BRISTLE TYPE

7.1 Soft Bristles
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Nanometer Bristles
  7.2.1 Market Trends
  7.2.2 Market Forecast

8 MARKET BREAKUP BY DISTRIBUTION CHANNEL

8.1 Online
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Offline
  8.2.1 Market Trends
  8.2.2 Market Forecast

9 MARKET BREAKUP BY END USER

9.1 Adults
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Children
  9.2.1 Market Trends
  9.2.2 Market Forecast

10 MARKET BREAKUP BY REGION

10.1 North America
  10.1.1 United States
    10.1.1.1 Market Trends
    10.1.1.2 Market Forecast
  10.1.2 Canada
    10.1.2.1 Market Trends
    10.1.2.2 Market Forecast
10.2 Asia Pacific
  10.2.1 China
    10.2.1.1 Market Trends
    10.2.1.2 Market Forecast
  10.2.2 Japan
    10.2.2.1 Market Trends
    10.2.2.2 Market Forecast
  10.2.3 India
    10.2.3.1 Market Trends
    10.2.3.2 Market Forecast
  10.2.4 South Korea
    10.2.4.1 Market Trends
    10.2.4.2 Market Forecast
  10.2.5 Australia
    10.2.5.1 Market Trends
    10.2.5.2 Market Forecast
  10.2.6 Indonesia
    10.2.6.1 Market Trends
    10.2.6.2 Market Forecast
  10.2.7 Others
    10.2.7.1 Market Trends
    10.2.7.2 Market Forecast
10.3 Europe
  10.3.1 Germany
    10.3.1.1 Market Trends
    10.3.1.2 Market Forecast
  10.3.2 France
    10.3.2.1 Market Trends
    10.3.2.2 Market Forecast
  10.3.3 United Kingdom
    10.3.3.1 Market Trends
    10.3.3.2 Market Forecast
  10.3.4 Italy
    10.3.4.1 Market Trends
    10.3.4.2 Market Forecast
  10.3.5 Spain
    10.3.5.1 Market Trends
    10.3.5.2 Market Forecast
  10.3.6 Russia
    10.3.6.1 Market Trends
    10.3.6.2 Market Forecast
  10.3.7 Others
    10.3.7.1 Market Trends
    10.3.7.2 Market Forecast
10.4 Latin America
  10.4.1 Brazil
    10.4.1.1 Market Trends
    10.4.1.2 Market Forecast
  10.4.2 Mexico
    10.4.2.1 Market Trends
    10.4.2.2 Market Forecast
  10.4.3 Others
    10.4.3.1 Market Trends
    10.4.3.2 Market Forecast
10.5 Middle East and Africa
  10.5.1 Market Trends
  10.5.2 Market Breakup by Country
  10.5.3 Market Forecast

11 SWOT ANALYSIS

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 VALUE CHAIN ANALYSIS


13 PORTERS FIVE FORCES ANALYSIS

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 PRICE ANALYSIS


15 COMPETITIVE LANDSCAPE

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
  15.3.1 Church & Dwight Co. Inc.
    15.3.1.1 Company Overview
    15.3.1.2 Product Portfolio
    15.3.1.3 Financials
    15.3.1.4 SWOT Analysis
  15.3.2 Colgate-Palmolive Company
    15.3.2.1 Company Overview
    15.3.2.2 Product Portfolio
    15.3.2.3 Financials
    15.3.2.4 SWOT Analysis
  15.3.3 Conair Corporation (Jarden)
    15.3.3.1 Company Overview
    15.3.3.2 Product Portfolio
  15.3.4 Den-Mat Holdings LLC
    15.3.4.1 Company Overview
    15.3.4.2 Product Portfolio
  15.3.5 Dr. Fresh LLC (High Ridge Brands Co.)
    15.3.5.1 Company Overview
    15.3.5.2 Product Portfolio
  15.3.6 FOREO
    15.3.6.1 Company Overview
    15.3.6.2 Product Portfolio
    15.3.6.3 Financials
    15.3.6.4 SWOT Analysis
  15.3.7 Koninklijke Philips N.V.
    15.3.7.1 Company Overview
    15.3.7.2 Product Portfolio
    15.3.7.3 Financials
    15.3.7.4 SWOT Analysis
  15.3.8 Lion Corporation
    15.3.8.1 Company Overview
    15.3.8.2 Product Portfolio
    15.3.8.3 Financials
  15.3.9 Panasonic Corporation
    15.3.9.1 Company Overview
    15.3.9.2 Product Portfolio
    15.3.9.3 Financials
    15.3.9.4 SWOT Analysis
  15.3.10 Shenzhen Risun Technology Co. Ltd.
    15.3.10.1 Company Overview
    15.3.10.2 Product Portfolio
  15.3.11 Procter & Gamble Company
    15.3.11.1 Company Overview
    15.3.11.2 Product Portfolio
    15.3.11.3 Financials
    15.3.11.4 SWOT Analysis

LIST OF TABLES

Table 1: Global: Electric Toothbrush Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Electric Toothbrush Market Forecast: Breakup by Technology (in Million US$), 2024-2032
Table 3: Global: Electric Toothbrush Market Forecast: Breakup by Bristle Type (in Million US$), 2024-2032
Table 4: Global: Electric Toothbrush Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 5: Global: Electric Toothbrush Market Forecast: Breakup by End User (in Million US$), 2024-2032
Table 6: Global: Electric Toothbrush Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 7: Global: Electric Toothbrush Market Structure
Table 8: Global: Electric Toothbrush Market: Key Players

LIST OF FIGURES

Figure 1: Global: Electric Toothbrush Market: Major Drivers and Challenges
Figure 2: Global: Electric Toothbrush Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Electric Toothbrush Market: Breakup by Technology (in %), 2023
Figure 4: Global: Electric Toothbrush Market: Breakup by Bristle Type (in %), 2023
Figure 5: Global: Electric Toothbrush Market: Breakup by Distribution Channel (in %), 2023
Figure 6: Global: Electric Toothbrush Market: Breakup by End User (in %), 2023
Figure 7: Global: Electric Toothbrush Market: Breakup by Region (in %), 2023
Figure 8: Global: Electric Toothbrush Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 9: Global: Electric Toothbrush (Rotational) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Global: Electric Toothbrush (Rotational) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Global: Electric Toothbrush (Vibrational) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Electric Toothbrush (Vibrational) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Electric Toothbrush (Soft Bristles) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Electric Toothbrush (Soft Bristles) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Global: Electric Toothbrush (Nanometer Bristles) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Global: Electric Toothbrush (Nanometer Bristles) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Global: Electric Toothbrush (Online Distribution) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Global: Electric Toothbrush (Online Distribution) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Global: Electric Toothbrush (Offline Distribution) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Global: Electric Toothbrush (Offline Distribution) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Global: Electric Toothbrush (Adults) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Global: Electric Toothbrush (Adults) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: Global: Electric Toothbrush (Children) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Global: Electric Toothbrush (Children) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: North America: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: North America: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: United States: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: United States: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: Canada: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: Canada: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Asia Pacific: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Asia Pacific: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: China: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: China: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Japan: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Japan: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: India: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: India: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: South Korea: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: South Korea: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: Australia: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: Australia: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: Indonesia: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: Indonesia: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: Others: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: Others: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: Europe: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: Europe: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: Germany: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: Germany: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: France: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: France: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: United Kingdom: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: United Kingdom: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: Italy: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: Italy: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: Spain: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: Spain: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: Russia: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: Russia: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: Others: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: Others: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: Latin America: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: Latin America: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: Brazil: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: Brazil: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: Mexico: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: Mexico: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 69: Others: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 70: Others: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: Middle East and Africa: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: Middle East and Africa: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: Global: Electric Toothbrush Industry: SWOT Analysis
Figure 74: Global: Electric Toothbrush Industry: Value Chain Analysis
Figure 75: Global: Electric Toothbrush Industry: Porter’s Five Forces Analysis


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