Personal Hygiene in the United States

May 2026 | 56 pages | ID: P0A7467BA11EEN
MarketLine

Abstracts

Personal Hygiene in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. The anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel, and solid formats. The soap segment includes both bar soap and liquid soaps. The bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
• The US personal hygiene market recorded revenues of $20.9 billion in 2025, representing a compound annual growth rate (CAGR) of 6.5% between 2020 and 2025.
• Market consumption volume increased at a CAGR of 2.9% between 2020 and 2025, reaching 4.6 billion units in 2025.
• The US personal hygiene market consumption volume grew during 2020-25 due to increased hygiene and health awareness, and a rise in ecommerce purchasing.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in the United States
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in the United States
• Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the United States personal hygiene market with five year forecasts

Reasons to Buy

• What was the size of the United States personal hygiene market by value in 2025?
• What will be the size of the United States personal hygiene market in 2030?
• What factors are affecting the strength of competition in the United States personal hygiene market?
• How has the market performed over the last five years?
• What are the main segments that make up the United States's personal hygiene market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape

3 MARKET DATA

3.1. Market Value
3.2. Market Volume

4 MARKET SEGMENTATION

4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution

5 MARKET OUTLOOK

5.1. Market Value Forecast
5.2. Market Volume Forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry

7 COMPETITIVE LANDSCAPE

7.1. Market Share
7.2. Who are the leading players in the US personal hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies'' market shares have suffered during 2010-25?
7.5. What are the most popular brands in the US personal hygiene market?
7.6. What have been the most significant developments in the US personal hygiene market?

8 COMPANY PROFILES

8.1. Unilever Plc
8.2. The Procter & Gamble Co
8.3. Bath & Body Works Inc
8.4. Colgate-Palmolive Co

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: United States personal hygiene market value: $ million, 2020-25
Table 2: United States personal hygiene market volume: million Units, 2020-25
Table 3: United States personal hygiene market category segmentation: % share, by value, 2020-25
Table 4: United States personal hygiene market category segmentation: $ million, 2020-25
Table 5: United States personal hygiene market geography segmentation: $ million, 2025
Table 6: United States personal hygiene market distribution: % share, by value, 2025
Table 7: United States personal hygiene market value forecast: $ million, 2025-30
Table 8: United States personal hygiene market volume forecast: million Units, 2025-30
Table 9: United States personal hygiene market share: % share, by value, 2025
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Bath & Body Works Inc: Key Facts
Table 18: Bath & Body Works Inc: Annual Financial Ratios
Table 19: Bath & Body Works Inc: Key Employees
Table 20: Colgate-Palmolive Co: Key Facts
Table 21: Colgate-Palmolive Co: Annual Financial Ratios
Table 22: Colgate-Palmolive Co: Key Employees
Table 23: Colgate-Palmolive Co: Key Employees Continued
Table 24: Colgate-Palmolive Co: Key Employees Continued
Table 25: Colgate-Palmolive Co: Key Employees Continued
Table 26: United States Size of Population (Million), 2021-25
Table 27: United States Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 28: United States GDP (Current Prices, $ Billion), 2021-25
Table 29: United States Inflation, 2021-25
Table 30: United States Consumer Price Index (Absolute), 2021-25
Table 31: United States Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: United States personal hygiene market value: $ million, 2020-25
Figure 2: United States personal hygiene market volume: million Units, 2020-25
Figure 3: United States personal hygiene market category segmentation: $ million, 2020-25
Figure 4: United States personal hygiene market geography segmentation: % share, by value, 2025
Figure 5: United States personal hygiene market distribution: % share, by value, 2025
Figure 6: United States personal hygiene market value forecast: $ million, 2025-30
Figure 7: United States personal hygiene market volume forecast: million Units, 2025-30
Figure 8: Forces driving competition in the personal hygiene market in the United States, 2025
Figure 9: Drivers of buyer power in the personal hygiene market in the United States, 2025
Figure 10: Drivers of supplier power in the personal hygiene market in the United States, 2025
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in the United States, 2025
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in the United States, 2025
Figure 13: Drivers of degree of rivalry in the personal hygiene market in the United States, 2025
Figure 14: United States personal hygiene market share: % share, by value, 2025