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Asset Management Industry in US – Porter’s Five Forces Strategy Analysis

March 2012 | 20 pages | ID: A3F980180B1EN
Aruvian's R'search

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The asset management industry sector is composed of those companies operating as mutual funds, open-ended investment companies, close ended investment funds, investment trusts, unit trusts and assets managers. The sector is split between institutional and retail investors, with values provided based on total assets under management.

Aruvian's R'search analyzes The Asset Management Industry in United States in Michael Porter’s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Porter referred to these forces as the microenvironment, to contrast it with the more general term macro-environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace.
A. EXECUTIVE SUMMARY

B. INTRODUCTION TO THE INDUSTRY

B.1 Industry Definition
B.2 Industry Profile
B.3 Future Outlook

C. PORTER’S FIVE FORCES STRATEGY ANALYSIS

C.1 Bargaining Power of Buyers
C.2 Bargaining Power of Suppliers
C.3 Competitive Rivalry in the Industry
C.4 Threat of New Entrants
C.5 Threat of Substitutes

D. CONCLUSION

E. GLOSSARY OF TERMS


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