Vorwerk Portugal Electrodomésticos Lda in Retailing (Portugal)

December 2016 | 3 pages | ID: VEE39E72720EN
Euromonitor International Ltd

Abstracts

Supported by an efficient and proven multilevel marketing strategy, Vorwerk Portugal’s main goal for the forecast period is to boost the sales of its popular flagship product, the Bimby multifunctional cooking appliance. In order for this scenario to materialise, Vorwerk executives are likely to continue investing in the development of a “Bimby Community”. This begins with the direct sales strategy of product demonstrations, while the evolution planned by Vorwerk is to implement a marketing stra...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Company Background
Digital Strategy
Private Label
  Summary 1 Vorwerk Portugal Electrodomésticos Lda: Private Label Portfolio
Competitive Positioning
  Summary 2 Vorwerk Portugal Electrodomésticos Lda: Competitive Position 2016