Vorwerk España MSL, SC in Retailing (Spain)
The company is expected to continue focusing its strategy on the sales of the TM5 Thermomix through its large network of direct selling agents, with the penetration of this product expected to reach 20% of Spanish households by 2021. Additionally, the company is expected to enter store-based retailing in the near future by opening some stores in Spain due to the extremely high success of its Thermomix brand.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Company Background
Digital Strategy
Summary 1 Vorwerk España MSL, SC: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Competitive Positioning
Summary 2 Vorwerk España MSL, SC: Competitive Position 2016
Company Background
Digital Strategy
Summary 1 Vorwerk España MSL, SC: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Competitive Positioning
Summary 2 Vorwerk España MSL, SC: Competitive Position 2016