Viet Tien Garment JSC in Retailing (Vietnam)

January 2017 | 2 pages | ID: VE2E1529396EN
Euromonitor International Ltd

Abstracts

Having lost its leading position in apparel and footwear specialist retailers to Blue Exchange Co Ltd during 2016, Viet Tien Garment’s goal over the forecast period is to regain its position as the leading garment retailer in Vietnam. Accordingly, the company is set to undertake various strategic measures such as improving its human resources, the more innovative use of technology and different distribution channels and intensifying its use of price promotions in order to enhance production capa...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Company Background
Digital Strategy
Competitive Positioning
  Summary 1 Viet Tien Garment JSC: Competitive Position 2016