Toys 'R' Us AG in Retailing (Switzerland)

January 2016 | 2 pages | ID: TFC8DAB2B01EN
Euromonitor International Ltd

Abstracts

Toys ‘R’ Us is the leading player in traditional toys and games store in Switzerland. However, the company is facing difficult economic conditions in all of the countries in which it operates due to the rising power of e-commerce as a competing channel. As a result, the retailer is expected to harness its omni-channel retailing strategy over the forecast period, transforming its stores so they become an integral part of the shopping experience and are able to provide more fun and entertainment.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
Private Label
  Summary 1 Toys "R" Us: Private Label Portfolio
Competitive Positioning
  Summary 2 Toys "R" Us: Competitive Position 2015