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Toys and Games Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

February 2023 | 107 pages | ID: T3D7D25F71A8EN
IMARC Group

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Market Overview:

The global toys and games market size reached US$ 109.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 143.3 Billion by 2028, exhibiting a growth rate (CAGR) of 4.73% during 2023-2028.

Toys and games are playthings which range from rattles, dolls and toy cars to skipping ropes, board games and jigsaw puzzles. They come with an intrinsic value that adds to the overall development of children. Toys help the children to express their emotions and boost their creativity. Whereas, games are a great way to de-stress and help in improving the cognitive, physical and social skills. In recent years, the rise in the popularity of interactive and multi-functional toys and games has had a substantial impact on the toys and games industry.

The sales of toys and games based on popular characters from cartoons, TV shows and movies are escalating, in turn, propelling the market growth. Moreover, the global population is expected to grow from the current 7.6 Billion to over 9.6 Billion by 2030. Population growth coupled by continuously rising personnel disposable income levels is expected to represent a strong catalyst for the global toys and games market. Furthermore, apart from children, the sale of toys and games are also expected to be driven by older consumers, especially in segments such as action figures and accessories. Some of the other factors that are driving the demand for toys and games are adoption of free-to-play gaming, increasing popularity of educational and scientific toys, growing demand for eco-friendly toys, etc.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global toys and games market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on product type and distribution channel.

Breakup by Product Type:

Plush Toys
Infant /Preschool Toys
Activity Toys
Dolls
Games and Puzzles
Ride-Ons
Others

On the basis of product type, the market has been segmented into plush toys, infant/pre-school toys, activity toys, dolls, games and puzzles, ride-ons and others.

Breakup by Distribution Channel:

Specialty Stores
Supermarkets and Hypermarkets
Departmental Stores
Online Stores
General Stores

On the basis of distribution channel, the market has been segmented into speciality stores, supermarkets and hypermarkets, departmental stores, online and general stores. Amongst these, specialty stores represent the largest segment.

Breakup by Region:

North America
Europe
Asia Pacific
Middle East and Africa
Latin America

By region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Asia Pacific holds the largest share in the market.

Competitive Landscape:

The competitive landscape of the market has also been examined in the report with some of the major players being Hasbro, Mattel, Ravensburger, Tomy, The Lego Group, Funtastic, JAKKS Pacific, Lansay, LeapFrog Enterprises, MGA Entertainment, Playmates Toys, ToyQuest, Vivid Imaginations, etc.

This report provides a deep insight into the global toys and games market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the toys and games market in any manner.

Key Questions Answered in This Report

1. What was the size of the global toys and games market in 2022?
2. What is the expected growth rate of the global toys and games market during 2023-2028?
3. What are the key factors driving the global toys and games market?
4. What has been the impact of COVID-19 on the global toys and games market?
5. What is the breakup of the global toys and games market based on the product type?
6. What is the breakup of the global toys and games market based on the distribution channel?
7. What are the key regions in the global toys and games market?
8. Who are the key players/companies in the global toys and games market?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL TOYS AND GAMES MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact Of COVID-19
5.4 Price Analysis
  5.4.1 Key Price Indicators
  5.4.2 Price Structure
  5.4.3 Margin Analysis
5.5 Market Breakup by Product Type
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
  5.9.1 Overview
  5.9.2 Strengths
  5.9.3 Weaknesses
  5.9.4 Opportunities
  5.9.5 Threats
5.10 Value Chain Analysis
  5.10.1 Overview
  5.10.2 Research and Development
  5.10.3 Raw Material Procurement
  5.10.4 Manufacturing
  5.10.5 Marketing
  5.10.6 Distribution
  5.10.7 End-Use
5.11 Porter's Five Forces Analysis
  5.11.1 Overview
  5.11.2 Bargaining Power of Buyers
  5.11.3 Bargaining Power of Suppliers
  5.11.4 Degree of Competition
  5.11.5 Threat of New Entrants
  5.11.6 Threat of Substitutes

6 MARKET BREAKUP BY PRODUCT TYPE

6.1 Plush Toys
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Infant /Preschool Toys
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Activity Toys
  6.3.1 Market Trends
  6.3.2 Market Forecast
6.4 Dolls
  6.4.1 Market Trends
  6.4.2 Market Forecast
6.5 Games and Puzzles
  6.5.1 Market Trends
  6.5.2 Market Forecast
6.6 Ride-Ons
  6.6.1 Market Trends
  6.6.2 Market Forecast
6.7 Others
  6.7.1 Market Trends
  6.7.2 Market Forecast

7 MARKET BREAKUP BY DISTRIBUTION CHANNEL

7.1 Specialty Stores
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Supermarkets and Hypermarkets
  7.2.1 Market Trends
  7.2.2 Market Forecast
7.3 Departmental Stores
  7.3.1 Market Trends
  7.3.2 Market Forecast
7.4 Online Stores
  7.4.1 Market Trends
  7.4.2 Market Forecast
7.5 General Stores
  7.5.1 Market Trends
  7.5.2 Market Forecast

8 MARKET BREAKUP BY REGION

8.1 North America
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Europe
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 Asia Pacific
  8.3.1 Market Trends
  8.3.2 Market Forecast
8.4 Middle East and Africa
  8.4.1 Market Trends
  8.4.2 Market Forecast
8.5 Latin America
  8.5.1 Market Trends
  8.5.2 Market Forecast

9 TOYS AND GAMES MANUFACTURING PROCESS

9.1 Product Overview
9.2 Raw Material Requirements
9.3 Manufacturing Process
9.4 Key Success and Risk Factors

10 COMPETITIVE LANDSCAPE

10.1 Market Structure
10.2 Key Players
10.3 Profiles of Key Players
  10.3.1 Hasbro
  10.3.2 Mattel
  10.3.3 Ravensburger
  10.3.4 Tomy
  10.3.5 The Lego Group
  10.3.6 Funtastic
  10.3.7 JAKKS Pacific
  10.3.8 Lansay
  10.3.9 LeapFrog Enterprises
  10.3.10 MGA Entertainment
  10.3.11 Playmates Toys
  10.3.12 ToyQuest
  10.3.13 Vivid Imaginations

LIST OF TABLES

Table 1: Global: Toys and Games Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Toys and Games Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 3: Global: Toys and Games Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 4: Global: Toys and Games Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 5: Toys and Games Manufacturing: Raw Material Requirements
Table 6: Global: Toys and Games Market: Competitive Structure
Table 7: Global: Toys and Games Market: Key Players

LIST OF FIGURES

Figure 1: Global: Toys and Games Market: Major Drivers and Challenges
Figure 2: Global: Toys and Games Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Toys and Games Market: Breakup by Product Type (in %), 2022
Figure 4: Global: Toys and Games Market: Breakup by Distribution Channel (in %), 2022
Figure 5: Global: Toys and Games Market: Breakup by Region (in %), 2022
Figure 6: Global: Toys and Games Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 7: Global: Toys and Games Industry: SWOT Analysis
Figure 8: Global: Toys and Games Industry: Value Chain Analysis
Figure 9: Global: Toys and Games Industry: Porter's Five Forces Analysis
Figure 10: Global: Toys and Games (Plush Toys) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Toys and Games (Plush Toys) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Toys and Games (Infant/Preschool Toys) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Toys and Games (Infant/Preschool Toys) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Toys and Games (Activity Toys) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Toys and Games (Activity Toys) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Toys and Games (Dolls) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Toys and Games (Dolls) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Toys and Games (Games and Puzzles) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Toys and Games (Games and Puzzles) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Toys and Games (Ride-Ons) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Toys and Games (Ride-Ons) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Toys and Games (Other Product Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Toys and Games (Other Product Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Toys and Games Market: Sales through Specialty Stores (in Million US$), 2017 & 2022
Figure 25: Global: Toys and Games Market Forecast: Sales through Specialty Stores (in Million US$), 2023-2028
Figure 26: Global: Toys and Games Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2017 & 2022
Figure 27: Global: Toys and Games Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2023-2028
Figure 28: Global: Toys and Games Market: Sales through Departmental Stores (in Million US$), 2017 & 2022
Figure 29: Global: Toys and Games Market Forecast: Sales through Departmental Stores (in Million US$), 2023-2028
Figure 30: Global: Toys and Games Market: Sales through Online Stores (in Million US$), 2017 & 2022
Figure 31: Global: Toys and Games Market Forecast: Sales through Online Stores (in Million US$), 2023-2028
Figure 32: Global: Toys and Games Market: Sales through General Stores (in Million US$), 2017 & 2022
Figure 33: Global: Toys and Games Market Forecast: Sales through General Stores (in Million US$), 2023-2028
Figure 34: North America: Toys and Games Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: North America: Toys and Games Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Europe: Toys and Games Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Europe: Toys and Games Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Asia Pacific: Toys and Games Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Asia Pacific: Toys and Games Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Middle East and Africa: Toys and Games Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Middle East and Africa: Toys and Games Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Latin America: Toys and Games Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Latin America: Toys and Games Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Toys and Games Manufacturing: Detailed Process Flow


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