Tile & Carpet Centre in Retailing (Kenya)

March 2015 | 2 pages | ID: T8F08E335A3EN
Euromonitor International Ltd

Abstracts

Tile & Carpet Centre is targeting Kenya’s growing middle-income households with increasingly modern tastes by claiming to offer high quality home and garden products at affordable prices. It also holds a well-known annual sale, a strategy that it is expected to continue to be used going forward.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Tile & Carpet Centre: Key Facts
Internet Strategy
Company Background
Private Label
Competitive Positioning
  Summary 2 Tile & Carpet Centre: Competitive Position 2014