Tchibo Warszawa Sp zoo in Retailing (Poland)

December 2016 | 3 pages | ID: TABF63A32B9EN
Euromonitor International Ltd

Abstracts

Tchibo Warszawa is focused on the development of an omnichannel strategy. The company optimises its outlets, closing unprofitable stores as part of its restructuring process. Further activities are expected to focus on the modernisation of its existing outlets, mainly through changes in interior design and visual merchandising. The company is also seeking to differentiate itself through a weekly changing range of non-food products. Its non-store distribution channel, internet retailing, is expec...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Tchibo Warszawa Sp zoo: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
  Summary 2 Tchibo Warszawa Sp zoo: Competitive Position 2016