Taobao.com in Retailing (China)
As the largest internet retailer in China, with the lion’s share of the market, Taobao.com will continue its B2C (business to consumer) platform strategy for Tmall and further strengthen its leadership in the market by enhancing consumers’ shopping experience, giving full support to sellers in the Tmall platform, and helping the growth of local brands emerging from Tmall.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TAOBAO.COM IN RETAILING (CHINA)
Euromonitor International
January 2013
Strategic Direction
Key Facts
Summary 1 Taobao.com: Key Facts
Summary 2 Taobao.com: Operational Indicators
Internet Strategy
Summary 3 Taobao.com: Share of Sales Generated by internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 4 Taobao.com: Competitive Position 2012
Euromonitor International
January 2013
Strategic Direction
Key Facts
Summary 1 Taobao.com: Key Facts
Summary 2 Taobao.com: Operational Indicators
Internet Strategy
Summary 3 Taobao.com: Share of Sales Generated by internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 4 Taobao.com: Competitive Position 2012