Sportsdirect.com Austria GmbH in Retailing (Austria)

April 2015 | 7 pages | ID: SF3670AD62CEN
Euromonitor International Ltd

Abstracts

Sportsdirect.com Austria replaced Sport Eybl & Sports Experts in sports goods stores in 2014; the latter led this channel during most of the review period. However, Sports Direct has a very different product range and positioning compared with its predecessors, and faced many criticisms from consumers in Austria in 2014. It will have to adapt much better to local tastes to avoid another decline in share in the forecast period. In addition, a reduction in its outlet numbers seems rational and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Sportsdirect.Com Austria GmbH: Key Facts
  Summary 2 Sportsdirect.Com Austria GmbH: Operational Indicators
Internet Strategy
  Summary 3 Sportsdirect.Com Austria GmbH: Share of Sales Generated by Internet Retailing
Company Background
  Chart 1 Leisure and Personal Goods Specialist Retailers: Sports Direct, Sports Goods Stores in Graz
  Chart 2 Leisure and Personal Goods Specialist Retailers: Sports Direct, Sports Goods Stores in Graz
Private Label
  Summary 4 Sportsdirect.Com Austria GmbH: Private Label Portfolio
Competitive Positioning
  Summary 5 Sportsdirect.Com Austria GmbH: Competitive Position 2014