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Health and Beauty Specialist Retailers in Kenya

March 2019 | 28 pages | ID: HF7DFEBB229EN
Euromonitor International Ltd

US$ 990.00

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Internet retailing of health and beauty products continued to increase in Kenya in 2018, with sales supported by mobile penetration of over 90% of the adult population. In addition, online retailing is being fuelled by the proliferation of m-commerce and m-banking services as well as affordable handsets deriving from Asian markets. Local companies are focusing on digital marketing strategies in order to tap into the growth of internet retailing.

Euromonitor International's Health and Beauty Specialist Retailers in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Beauty Specialist Retailers, Chemists/Pharmacies, Drugstores/Parapharmacies, Optical Goods Stores, Vitamins and Dietary Supplements Specialist Retailers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Beauty Specialist Retailers market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Internet Retailing of Health and Beauty Products Expected To Continue To Grow
New Shopping Malls Target Middle-income Consumers
Beauty Specialist Retailers Facing Competition From Pharmacies and Supermarkets
Competitive Landscape
International Players Using Local Celebrities and Pop-up Stores To Drive Sales
Number of Health and Beauty Specialist Stores Continues To Rise
Online Retailers Posing A Threat To Health and Beauty Specialists
Channel Data
  Table 1 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
  Table 2 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
  Table 3 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
  Table 4 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
  Table 5 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
  Table 6 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
  Table 7 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
  Table 8 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
  Table 9 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
  Table 10 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  Table 11 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
  Table 12 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Executive Summary
Retailing in Kenya Continues To Grow
Informal Sales Remain Significant in Kenya
Cash-strapped Nakumatt Goes Into Administration While Uchumi Closes Stores
International Players Pose Stiff Competition To Local Retailers in 2018
Moderate Growth Expected Over the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
  Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
  Table 13 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
  Table 14 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
  Table 15 Sales in Store-Based Retailing by Channel: Value 2013-2018
  Table 16 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  Table 17 Store-Based Retailing Outlets by Channel: Units 2013-2018
  Table 18 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  Table 19 Sales in Non-Store Retailing by Channel: Value 2013-2018
  Table 20 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
  Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
  Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
  Table 23 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
  Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
  Table 25 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
  Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
  Table 27 Retailing GBO Company Shares: % Value 2014-2018
  Table 28 Retailing GBN Brand Shares: % Value 2015-2018
  Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018
  Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018
  Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
  Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018
  Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
  Table 34 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
  Table 35 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
  Table 36 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
  Table 37 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
  Table 38 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
  Table 39 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
  Table 40 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
  Table 41 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
  Table 42 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
  Table 43 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
  Table 44 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
  Table 45 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
  Table 46 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
  Table 47 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  Table 48 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
  Table 49 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
  Table 50 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
  Table 51 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
  Summary 2 Research Sources


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