Sears Canada Inc in Retailing (Canada)

April 2015 | 5 pages | ID: SFF930AB5F0EN
Euromonitor International Ltd

Abstracts

As Sears strives to return to profitability, the company is largely focused on brand loyalty and bolstering its product categories and locations that are the strongest performing. The company is continuing to promote its Shop Your Way loyalty program – which allows consumers to gain points through purchases either in-store, online or over the phone, which can then be applied for discounts on future purchases. Brand loyalty is extremely important to the company, as more than 70% of its sales...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Sears Canada Inc: Key Facts
  Summary 2 Sears Canada Inc: Operational Indicators
Internet Strategy
  Summary 3 Sears Canada Inc: Share of Sales Generated by Internet Retailing
Company Background
Private Label
  Summary 4 Sears Canada Inc: Private Label Portfolio
Competitive Positioning
  Summary 5 Sears Canada Inc: Competitive Position 2014