Rossmann Magyarország Kft in Retailing (Hungary)

May 2013 | 4 pages | ID: RCCE339BD1AEN
Euromonitor International Ltd

Abstracts

The main strategy of Rossmann Magyarország is to supply its customers with good, high-quality products in modern and friendly outlets, which are mainly located in city centres, shopping centres and main streets. The company focuses on expanding its private label portfolio, improving its loyalty programme and offering more frequent consumer promotional activity. Rossmann plans to open new stores (sized 350-450 sq m) in areas with at least 15,000 inhabitants, but the current “Plaza Stop Act” is...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Rossmann Magyarország Kft: Key Facts
Summary 2 Rossmann Magyarország Kft: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Rossmann Magyarország Kft: Private Label Portfolio
Competitive Positioning
Summary 4 Rossmann Magyarország Kft: Competitive Position 2012