Rodó Hogar SA in Retailing (Argentina)

May 2014 | 3 pages | ID: R1DE7E996DDEN
Euromonitor International Ltd

Abstracts

In May 2013 and in line with its main competitors, Rodó removed heavy discounting promotions that used to be offered with credit card purchases. These benefits depended on the bank and the day of the week, with up to 30% discounts being offered on purchases. The decision to withdraw this discount was made because consumers had become opportunistic and were only purchasing products when a substantial discount was offered. High inflation and the reduction in profit margins did not favour these...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Rodó Hogar SA: Key Facts
Summary 2 Rodó Hogar SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 Rodó Hogar: Competitive Position 2013