Rimi Eesti Food AS in Retailing (Estonia)

December 2014 | 4 pages | ID: R919527FC96EN
Euromonitor International Ltd

Abstracts

Rimi Eesti Food AS is focusing on maintaining its value share in Estonian grocery retailing. The company has started to increasingly focus on its supermarkets and hypermarkets on account of its struggling discounter chain. Hence, outlet expansion is planned for its supermarkets and hypermarkets while closures are likely for its discounters. In order to improve its reputation, Rimi Eesti Food AS is focusing heavily on positioning itself as a socially responsible company.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

RIMI EESTI FOOD AS IN RETAILING (ESTONIA)
Strategic Direction
Key Facts
Summary 1 Rimi Eesti Food AS: Key Facts
Summary 2 Rimi Eesti Food AS: Operational Indicators 2012-2014
Internet Strategy
Company Background
  Chart 1 Rimi Eesti Food AS: Rimi, Supermarket in Tabasalu
  Chart 2 Rimi Eesti Food AS: Säästumarket, Discounter in Tartu
Private Label
Summary 3 Rimi Eesti Food AS: Private Label Portfolio
Competitive Positioning
Summary 4 Rimi Eesti Food AS: Competitive Position 2014