Retailing in Vietnam
In May 2021, there was a surge in the number of COVID-19 cases in Vietnam, which led the government to impose another lockdown in Ho Chi Minh and in most southern provinces, obliging people to stay at home and only go out for basic necessities such as purchasing groceries or medicine, or to work at factories or businesses permitted to operate. In addition, the majority of traditional grocery retailers was also required to close due to the rise in the number of COVID-19 cases in the sales channel...
Euromonitor International's Retailing in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Retailing in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RETAILING IN VIETNAM
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Players rely on e-commerce to increase sales
Omnichannel strategy is key to success for the big players
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Payments
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
A surge in COVID-19 cases at traditional grocery retailers leads consumers to shop at convenience stores in 2021
Convenience stores develop their omnichannel presence
Convenience generally delivered by international-run stores
PROSPECTS AND OPPORTUNITIES
Further gains predicted but at a slower rate owing to market saturation
Social side of visiting convenience stores important for trade
Mobile payment to extend its coverage in Vietnam
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN VIETNAM
2021 DEVELOPMENTS
HYPERMARKETS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hypermarkets see an increase in sales due to COVID-19
Still in the shadow of supermarkets despite good progress
Central Retail Corp sustains lead and undergoes a rebranding in 2021
PROSPECTS AND OPPORTUNITIES
Vietnam’s solid economy will keep consumers spending
International brands to keep providing important USPs for in-store experience
Growing importance of an omnichannel approach
CHANNEL DATA
Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Closure of traditional grocery retailers boosts supermarkets sales
Bach Hoa Xanh expands its store network and increases its online presence
VinMart and VinMart+ change name to WinMart and WinMart+
PROSPECTS AND OPPORTUNITIES
Newly formed habit of purchasing groceries at supermarkets is anticipated to last in the forecast period
Mini supermarkets offer compelling solution to retail-heavy areas
Private label has further growth potential
CHANNEL DATA
Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Supermarkets GBO Company Shares: % Value 2017-2021
Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 hits traditional grocery retailers hard
Growing presence of chained traditional grocery retailers specialising in dairy products
Extremely crowded landscape led by Vietnam Dairy Products
PROSPECTS AND OPPORTUNITIES
Pick-up in sales performance anticipated in 2022
Modernising outlets in the channel could be key as COVID-19 highlights sanitation and health further
Mini supermarkets could pose big challenges
CHANNEL DATA
Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales plummet as consumers focus on the essentials
Allure of global brand names set to help channel back on track
Strong reputation keeps Blue Exchange at the top
PROSPECTS AND OPPORTUNITIES
Full channel recovery expected in 2022
E-commerce increasingly key for players of all sizes
Counterfeits with their cheap prices represent a challenge to the channel
CHANNEL DATA
Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Online channels prevent overall sales losses in 2020
The Vietnamese love their consumer electronics and appliances
Mobile World continues to soar above its rivals
PROSPECTS AND OPPORTUNITIES
Channel set to bounce back with strong growth in 2022
Less is more for physical stores as consumers have done their homework
Consumers prefer the chained outlets for electronics and appliances
CHANNEL DATA
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mixed performance is recorded as health is the sole focus in 2020
Chain reaction to increasing health-consciousness
Fragmented landscape has strong local and international presence
PROSPECTS AND OPPORTUNITIES
Swift return to growth for beauty and optical channels predicted
E-commerce increasingly key for profitability
Consumers showing growing preference for chained outlets
CHANNEL DATA
Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic sees consumers put home and garden products on the back burner
Health crisis disrupts vibrant sales performance
Crowded landscape edged by AA Corp
PROSPECTS AND OPPORTUNITIES
Channel momentum likely to recover quickly
Omnichannel strategy to become more important
Forecast period could see arrival of Ikea
CHANNEL DATA
Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
AEON alleviates stronger drop in channel sales
Players try to offer consumers more than just shopping
AEON continues to lead the sales channel
PROSPECTS AND OPPORTUNITIES
Channel recovery dependent on return of international tourists
Synergy between department store and shopping centre should be harnessed
Online sales unlikely to be significant despite impact of health crisis
CHANNEL DATA
Table 144 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 146 Department Stores GBO Company Shares: % Value 2017-2021
Table 147 Department Stores GBN Brand Shares: % Value 2018-2021
Table 148 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 149 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Channel suffers as stores shut and consumers stay away
Craze for Korean culture increasingly influencing variety stores
Miniso is at the summit of variety stores
PROSPECTS AND OPPORTUNITIES
Franchise model offers solid route to achieving sales growth
Online sales unlikely to gain traction for variety stores
Diversification in the in-store experience can help achieve stand-out
CHANNEL DATA
Table 152 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 153 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 154 Variety Stores GBO Company Shares: % Value 2017-2021
Table 155 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 156 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 157 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 158 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN VIETNAM
2021 DEVELOPMENTS
DIRECT SELLING IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumer health continues to grow despite channel restrictions
Winning consumer trust is key in a market with potential
Herbalife leads sales despite higher-than-average prices
PROSPECTS AND OPPORTUNITIES
Channel predicted to bounce back strongly
Little potential for food and drink direct selling in Vietnam, but consumer appliances is one area to watch
Oriflame looks to help reignite the spark in beauty and personal care
CHANNEL DATA
Table 160 Direct Selling by Category: Value 2016-2021
Table 161 Direct Selling by Category: % Value Growth 2016-2021
Table 162 Direct Selling GBO Company Shares: % Value 2017-2021
Table 163 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 164 Direct Selling Forecasts by Category: Value 2021-2026
Table 165 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales growth accelerates as pandemic keeps consumers at home
Leading sales baton passed on frequently in homeshopping
Lack of brand identity characterises homeshopping
PROSPECTS AND OPPORTUNITIES
Deceleration in current value sales growth predicted
Online purchases likely to become more prevalent
TV homeshopping platform to keep driving sales
CHANNEL DATA
Table 166 Homeshopping by Category: Value 2016-2021
Table 167 Homeshopping by Category: % Value Growth 2016-2021
Table 168 Homeshopping Forecasts by Category: Value 2021-2026
Table 169 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN VIETNAM
2021 DEVELOPMENTS
E-COMMERCE (GOODS) IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Boom in e-commerce as pandemic keeps consumers indoors
Apparel and footwear increasing its online share
Amongst e-commerce players, Shoppee gains most in value share
PROSPECTS AND OPPORTUNITIES
Vietnam being primed for long-term e-commerce growth
Third party payment services modernise e-commerce transactions in Vietnam
Omnichannel strategy on the rise in Vietnam
CHANNEL DATA
Table 170 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 171 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 172 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 173 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 174 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 175 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Most consumers in Vietnam now use their mobiles for e-commerce
High smartphone ownership fuelling strong performance of mobile e-commerce
Mobile World benefits from wide coverage
PROSPECTS AND OPPORTUNITIES
Government to support mobile channel expansion in Vietnam
Attractive offers from e-wallet providers provide further impetus for growth
Apps likely to be leveraged further for stronger consumer engagement
CHANNEL DATA
Table 176 Mobile E-Commerce (Goods): Value 2016-2021
Table 177 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 178 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 179 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic pushes buying food and drink online further towards the mainstream
Organic-orientated players utilise social media to connect with their audience
Home delivery supported by strong outlet network gives best results
PROSPECTS AND OPPORTUNITIES
Channel to continue dynamic performance
The freshness challenge likely to remain a barrier
Bubble unlikely to burst for soft drinks, while players will look to differentiate
CHANNEL DATA
Table 180 Food and Drink E-Commerce: Value 2016-2021
Table 181 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 182 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 183 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Players rely on e-commerce to increase sales
Omnichannel strategy is key to success for the big players
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Payments
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
A surge in COVID-19 cases at traditional grocery retailers leads consumers to shop at convenience stores in 2021
Convenience stores develop their omnichannel presence
Convenience generally delivered by international-run stores
PROSPECTS AND OPPORTUNITIES
Further gains predicted but at a slower rate owing to market saturation
Social side of visiting convenience stores important for trade
Mobile payment to extend its coverage in Vietnam
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN VIETNAM
2021 DEVELOPMENTS
HYPERMARKETS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hypermarkets see an increase in sales due to COVID-19
Still in the shadow of supermarkets despite good progress
Central Retail Corp sustains lead and undergoes a rebranding in 2021
PROSPECTS AND OPPORTUNITIES
Vietnam’s solid economy will keep consumers spending
International brands to keep providing important USPs for in-store experience
Growing importance of an omnichannel approach
CHANNEL DATA
Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Closure of traditional grocery retailers boosts supermarkets sales
Bach Hoa Xanh expands its store network and increases its online presence
VinMart and VinMart+ change name to WinMart and WinMart+
PROSPECTS AND OPPORTUNITIES
Newly formed habit of purchasing groceries at supermarkets is anticipated to last in the forecast period
Mini supermarkets offer compelling solution to retail-heavy areas
Private label has further growth potential
CHANNEL DATA
Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Supermarkets GBO Company Shares: % Value 2017-2021
Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 hits traditional grocery retailers hard
Growing presence of chained traditional grocery retailers specialising in dairy products
Extremely crowded landscape led by Vietnam Dairy Products
PROSPECTS AND OPPORTUNITIES
Pick-up in sales performance anticipated in 2022
Modernising outlets in the channel could be key as COVID-19 highlights sanitation and health further
Mini supermarkets could pose big challenges
CHANNEL DATA
Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales plummet as consumers focus on the essentials
Allure of global brand names set to help channel back on track
Strong reputation keeps Blue Exchange at the top
PROSPECTS AND OPPORTUNITIES
Full channel recovery expected in 2022
E-commerce increasingly key for players of all sizes
Counterfeits with their cheap prices represent a challenge to the channel
CHANNEL DATA
Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Online channels prevent overall sales losses in 2020
The Vietnamese love their consumer electronics and appliances
Mobile World continues to soar above its rivals
PROSPECTS AND OPPORTUNITIES
Channel set to bounce back with strong growth in 2022
Less is more for physical stores as consumers have done their homework
Consumers prefer the chained outlets for electronics and appliances
CHANNEL DATA
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mixed performance is recorded as health is the sole focus in 2020
Chain reaction to increasing health-consciousness
Fragmented landscape has strong local and international presence
PROSPECTS AND OPPORTUNITIES
Swift return to growth for beauty and optical channels predicted
E-commerce increasingly key for profitability
Consumers showing growing preference for chained outlets
CHANNEL DATA
Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic sees consumers put home and garden products on the back burner
Health crisis disrupts vibrant sales performance
Crowded landscape edged by AA Corp
PROSPECTS AND OPPORTUNITIES
Channel momentum likely to recover quickly
Omnichannel strategy to become more important
Forecast period could see arrival of Ikea
CHANNEL DATA
Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
AEON alleviates stronger drop in channel sales
Players try to offer consumers more than just shopping
AEON continues to lead the sales channel
PROSPECTS AND OPPORTUNITIES
Channel recovery dependent on return of international tourists
Synergy between department store and shopping centre should be harnessed
Online sales unlikely to be significant despite impact of health crisis
CHANNEL DATA
Table 144 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 146 Department Stores GBO Company Shares: % Value 2017-2021
Table 147 Department Stores GBN Brand Shares: % Value 2018-2021
Table 148 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 149 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Channel suffers as stores shut and consumers stay away
Craze for Korean culture increasingly influencing variety stores
Miniso is at the summit of variety stores
PROSPECTS AND OPPORTUNITIES
Franchise model offers solid route to achieving sales growth
Online sales unlikely to gain traction for variety stores
Diversification in the in-store experience can help achieve stand-out
CHANNEL DATA
Table 152 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 153 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 154 Variety Stores GBO Company Shares: % Value 2017-2021
Table 155 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 156 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 157 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 158 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN VIETNAM
2021 DEVELOPMENTS
DIRECT SELLING IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumer health continues to grow despite channel restrictions
Winning consumer trust is key in a market with potential
Herbalife leads sales despite higher-than-average prices
PROSPECTS AND OPPORTUNITIES
Channel predicted to bounce back strongly
Little potential for food and drink direct selling in Vietnam, but consumer appliances is one area to watch
Oriflame looks to help reignite the spark in beauty and personal care
CHANNEL DATA
Table 160 Direct Selling by Category: Value 2016-2021
Table 161 Direct Selling by Category: % Value Growth 2016-2021
Table 162 Direct Selling GBO Company Shares: % Value 2017-2021
Table 163 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 164 Direct Selling Forecasts by Category: Value 2021-2026
Table 165 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales growth accelerates as pandemic keeps consumers at home
Leading sales baton passed on frequently in homeshopping
Lack of brand identity characterises homeshopping
PROSPECTS AND OPPORTUNITIES
Deceleration in current value sales growth predicted
Online purchases likely to become more prevalent
TV homeshopping platform to keep driving sales
CHANNEL DATA
Table 166 Homeshopping by Category: Value 2016-2021
Table 167 Homeshopping by Category: % Value Growth 2016-2021
Table 168 Homeshopping Forecasts by Category: Value 2021-2026
Table 169 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN VIETNAM
2021 DEVELOPMENTS
E-COMMERCE (GOODS) IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Boom in e-commerce as pandemic keeps consumers indoors
Apparel and footwear increasing its online share
Amongst e-commerce players, Shoppee gains most in value share
PROSPECTS AND OPPORTUNITIES
Vietnam being primed for long-term e-commerce growth
Third party payment services modernise e-commerce transactions in Vietnam
Omnichannel strategy on the rise in Vietnam
CHANNEL DATA
Table 170 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 171 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 172 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 173 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 174 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 175 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Most consumers in Vietnam now use their mobiles for e-commerce
High smartphone ownership fuelling strong performance of mobile e-commerce
Mobile World benefits from wide coverage
PROSPECTS AND OPPORTUNITIES
Government to support mobile channel expansion in Vietnam
Attractive offers from e-wallet providers provide further impetus for growth
Apps likely to be leveraged further for stronger consumer engagement
CHANNEL DATA
Table 176 Mobile E-Commerce (Goods): Value 2016-2021
Table 177 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 178 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 179 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic pushes buying food and drink online further towards the mainstream
Organic-orientated players utilise social media to connect with their audience
Home delivery supported by strong outlet network gives best results
PROSPECTS AND OPPORTUNITIES
Channel to continue dynamic performance
The freshness challenge likely to remain a barrier
Bubble unlikely to burst for soft drinks, while players will look to differentiate
CHANNEL DATA
Table 180 Food and Drink E-Commerce: Value 2016-2021
Table 181 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 182 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 183 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
