Retailing in Romania
2021 proved to be a watershed year for Romania’s retailing industry as new consumption patterns and purchasing habits emerged due to retailers and consumers alike adjusting to the harsh realities of life during the COVID-19 pandemic. While the Romanian retailing industry was severely negatively impacted by the strict approach taken to social distancing and home seclusion during 2020, daily life began to return to some semblance of pre-COVID-19 normality over the course of 2021, despite the influ...
Euromonitor International's Retailing in Romania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Retailing in Romania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RETAILING IN ROMANIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Shift towards e-commerce continues at rapid pace as consumers demand convenience
The reopening of Romanian society benefits retailing, despite low vaccination rates
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Shopping Season Name
Valentine’s Day
Mother’s Day
Easter
Summer sales
Back to School
Black Friday
Winter sales
Christmas
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 28 Retailing GBO Company Shares: % Value 2017-2021
Table 29 Retailing GBN Brand Shares: % Value 2018-2021
Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Convenience stores booms, boosted by rising demand for proximity retailing
Numerous new convenience stores open as players look to cash in on high demand
Local convenience stores chains tend to have only regional reach
PROSPECTS AND OPPORTUNITIES
Changing demand patterns, emerging trends to support growth in convenience stores
Growth in convenience stores to come at the expense of independent small grocers
The offer of high-quality local fresh produce likely to prove instrumental
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discounters surges ahead as consumers increasingly look for value for money
Only a limited range of players active in a highly competitive retailing category
Penny’s move into e-commerce a bold step into the future of discounters
PROSPECTS AND OPPORTUNITIES
A strong point ahead for discounters, with consumers set to continue seeking value
Lidl set to maintain its dominant position via various initiatives
Rewe Group’s Penny chain set to continue developing its operations in Romania
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 83 Discounters GBO Company Shares: % Value 2017-2021
Table 84 Discounters GBN Brand Shares: % Value 2018-2021
Table 85 Discounters LBN Brand Shares: Outlets 2018-2021
Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hypermarkets continues to struggle as growth rates remain below par in 2021
Omnichannel retailing emerges strongly to support flagging hypermarkets sales
Kaufland continues to expand throughout Romania, underpinning its strong leadership
PROSPECTS AND OPPORTUNITIES
A muted performance ahead as demand shifts towards proximity retailing
Few changes expected to be seen in the competitive environment in hypermarkets
Hypermarkets players set to take action to address flagging sales
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
A modest performance for supermarkets in 2021 due to various countervailing trends
Leading players continue to open new supermarkets, expanding the category’s footprint
A highly concentrated competitive environment results in intense rivalry between chains
PROSPECTS AND OPPORTUNITIES
Supermarkets to benefit from prevailing consumer trends during the forecast period
E-commerce set to develop strongly in supermarkets, with Mega Image leading the way
Low prices and promotions to the fore as household incomes remain under pressure
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 99 Supermarkets GBO Company Shares: % Value 2017-2021
Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive sales growth despite pressure on demand as consumers prioritise proximity
Independent businesses continue to dominate traditional grocery retailers
Short distribution chains and lead times benefit traditional food and drink specialists
PROSPECTS AND OPPORTUNITIES
Traditional grocery retailers is slated for decline as modern grocery retailing rises
Financial pressures and suppressed consumer spending to present major challenges
Opportunities to survive and thrive in a challenging environment may lie in e-commerce
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
A strong performance in 2021 after a challenging year in 2020 due to COVID-19
A major shift seen towards omnichannel retailing as e-commerce continues to take off
Major chained players with foreign origins continues to dominate sales
PROSPECTS AND OPPORTUNITIES
The anticipated expansion of shopping centres set to underpin strong growth
E-commerce set to become even more crucial for success in apparel and footwear
Store-based retailing set to maintain material advantages over e-commerce
CHANNEL DATA
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Another strong year for sales as consumers continue to invest in equipping their homes
Retailers develop their e-commerce and consumer finance arms in response to trends
Category players begin preparations for the anticipated recovery of in-store shopping
PROSPECTS AND OPPORTUNITIES
Sales growth set to flow from the expansion of the outlet networks of leading players
Government rebates for replacing old consumer appliances set to spur sales growth
Innovation and new technologies set to push demand for a variety of products
CHANNEL DATA
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Chemists/pharmacies remains the largest and most influential category
Major chained players continue to dominate sales in chemists/pharmacies
Strong performances seen in beauty specialist retailers and drugstores/parapharmacies
PROSPECTS AND OPPORTUNITIES
A positive performance slated for health and beauty specialist retailers
Strong growth ahead for drugstores/parapharmacies as leading chained player expands
Optical goods stores to surge ahead as demand for vision correction continues to rise
CHANNEL DATA
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales continue to rise as consumers invest in improving the home environment
Higher unit prices for furniture due to rising commodity prices boost sales growth
Shift towards e-commerce as consumers continue to avoid shopping in stores
PROSPECTS AND OPPORTUNITIES
Rising demand and numerous new store openings to be seen during the forecast period
The development of e-commerce expected to continue presenting competition
A more robust approach to advertising expected to be seen as demand continues to rise
CHANNEL DATA
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN ROMANIA
2021 DEVELOPMENTS
Department stores remain absent from Romania
VARIETY STORES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Variety stores remains an underdeveloped and unfamiliar category in Romania
Category leader Top Shop remains hugely influential over trends in variety stores overall
Miniso carries the flag for traditional variety stores, spreading awareness of the concept
PROSPECTS AND OPPORTUNITIES
Distance-selling specialist Top Shop set to remain the largest and most influential player
Top Shop’s online retailing focus to blur the line between variety stores and e-commerce
Homewares set to remain the main focus for Top Shop as demand continues to rise
CHANNEL DATA
Table 153 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 154 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 155 Variety Stores GBO Company Shares: % Value 2017-2021
Table 156 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 157 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 158 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 160 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN ROMANIA
2021 DEVELOPMENTS
Warehouse clubs remain absent from Romania
DIRECT SELLING IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct selling dominated by beauty and personal care as the category targets women
Consumer health, homewares direct selling benefit from the presence of global names
Avon maintains leadership in direct selling in 2021 as Farmasi continues to gain ground
PROSPECTS AND OPPORTUNITIES
A major shift towards online sales and marketing is set to revolutionise direct selling
Few changes expected to be seen in the dominant product categories in direct selling
International direct selling brands with well-established global networks set to dominate
CHANNEL DATA
Table 161 Direct Selling by Category: Value 2016-2021
Table 162 Direct Selling by Category: % Value Growth 2016-2021
Table 163 Direct Selling GBO Company Shares: % Value 2017-2021
Table 164 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 165 Direct Selling Forecasts by Category: Value 2021-2026
Table 166 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN ROMANIA
KEY DATA FINDINGS
A partial recovery for homeshopping in 2021 after strong sales declines in 2020
Low vaccination rates and further waves of the pandemic benefit homeshopping
Strengthened links between homeshopping and e-commerce support sales growth
PROSPECTS AND OPPORTUNITIES
Pressure to come on homeshopping due to changing lifestyles and shopping habits
Numerous advantages set to underpin the shift from homeshopping to e-commerce
Studio Moderna and its Top Shop brand to remain the leading names in homeshopping
CHANNEL DATA
Table 167 Homeshopping by Category: Value 2016-2021
Table 168 Homeshopping by Category: % Value Growth 2016-2021
Table 169 Homeshopping GBO Company Shares: % Value 2017-2021
Table 170 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 171 Homeshopping Forecasts by Category: Value 2021-2026
Table 172 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive sales growth returns for vending as consumers return to the streets
Most vending machines in Romania are located in semi-captive and captive locations
Leading players in vending continue to focus on captive and semi-captive locations
PROSPECTS AND OPPORTUNITIES
Vending slated for a strong recovery from the devastation of the COVID-19 pandemic
More modern and sophisticated vending machines expected to be launched
Domestic players to remain dominant as vending offers little to international companies
CHANNEL DATA
Table 173 Vending by Category: Value 2016-2021
Table 174 Vending by Category: % Value Growth 2016-2021
Table 175 Vending GBO Company Shares: % Value 2017-2021
Table 176 Vending GBN Brand Shares: % Value 2018-2021
Table 177 Vending Forecasts by Category: Value 2021-2026
Table 178 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce emerges from COVID-19 as the big winner among retailing categories
Low vaccination rates and new waves of COVID-19 combine to support sales growth
Local player eMAG cements its position as the leader in e-commerce
PROSPECTS AND OPPORTUNITIES
Further strong growth for e-commerce due to long-term changes in shopping habits
Apps that connect consumers with local produce set to emerge strongly
E-commerce initiatives to tap into higher consumer awareness of sustainability issues
CHANNEL DATA
Table 179 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 180 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 181 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 182 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 183 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 184 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
M-commerce outperforms e-commerce as consumers value the convenience of apps
M-commerce sales remain dominated by omnichannel retailers
Trend three
PROSPECTS AND OPPORTUNITIES
Further growth for m-commerce, with many seeing this as the future of e-commerce
The ubiquity of mobile devices set underpin robust development for m-commerce
The rise of mobile payment apps to spur the development of m-commerce
CHANNEL DATA
Table 185 Mobile E-Commerce (Goods): Value 2016-2021
Table 186 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 187 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 188 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Relatively high food spend and COVID-19 restrictions combine to support growth
Last-mile delivery services experience rapid growth due to high public demand
The launch of Bolt points towards the future of food and drink e-commerce
PROSPECTS AND OPPORTUNITIES
Robust growth expected as food and drink e-commerce responds to emerging trends
Rising interest in locally cultivated fresh produce set to be targeted by specific apps
Grocery retailers face competition from food and drink brands offering products directly
CHANNEL DATA
Table 189 Food and Drink E-Commerce: Value 2016-2021
Table 190 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 191 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 192 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Shift towards e-commerce continues at rapid pace as consumers demand convenience
The reopening of Romanian society benefits retailing, despite low vaccination rates
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Shopping Season Name
Valentine’s Day
Mother’s Day
Easter
Summer sales
Back to School
Black Friday
Winter sales
Christmas
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 28 Retailing GBO Company Shares: % Value 2017-2021
Table 29 Retailing GBN Brand Shares: % Value 2018-2021
Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Convenience stores booms, boosted by rising demand for proximity retailing
Numerous new convenience stores open as players look to cash in on high demand
Local convenience stores chains tend to have only regional reach
PROSPECTS AND OPPORTUNITIES
Changing demand patterns, emerging trends to support growth in convenience stores
Growth in convenience stores to come at the expense of independent small grocers
The offer of high-quality local fresh produce likely to prove instrumental
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discounters surges ahead as consumers increasingly look for value for money
Only a limited range of players active in a highly competitive retailing category
Penny’s move into e-commerce a bold step into the future of discounters
PROSPECTS AND OPPORTUNITIES
A strong point ahead for discounters, with consumers set to continue seeking value
Lidl set to maintain its dominant position via various initiatives
Rewe Group’s Penny chain set to continue developing its operations in Romania
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 83 Discounters GBO Company Shares: % Value 2017-2021
Table 84 Discounters GBN Brand Shares: % Value 2018-2021
Table 85 Discounters LBN Brand Shares: Outlets 2018-2021
Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hypermarkets continues to struggle as growth rates remain below par in 2021
Omnichannel retailing emerges strongly to support flagging hypermarkets sales
Kaufland continues to expand throughout Romania, underpinning its strong leadership
PROSPECTS AND OPPORTUNITIES
A muted performance ahead as demand shifts towards proximity retailing
Few changes expected to be seen in the competitive environment in hypermarkets
Hypermarkets players set to take action to address flagging sales
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
A modest performance for supermarkets in 2021 due to various countervailing trends
Leading players continue to open new supermarkets, expanding the category’s footprint
A highly concentrated competitive environment results in intense rivalry between chains
PROSPECTS AND OPPORTUNITIES
Supermarkets to benefit from prevailing consumer trends during the forecast period
E-commerce set to develop strongly in supermarkets, with Mega Image leading the way
Low prices and promotions to the fore as household incomes remain under pressure
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 99 Supermarkets GBO Company Shares: % Value 2017-2021
Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive sales growth despite pressure on demand as consumers prioritise proximity
Independent businesses continue to dominate traditional grocery retailers
Short distribution chains and lead times benefit traditional food and drink specialists
PROSPECTS AND OPPORTUNITIES
Traditional grocery retailers is slated for decline as modern grocery retailing rises
Financial pressures and suppressed consumer spending to present major challenges
Opportunities to survive and thrive in a challenging environment may lie in e-commerce
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
A strong performance in 2021 after a challenging year in 2020 due to COVID-19
A major shift seen towards omnichannel retailing as e-commerce continues to take off
Major chained players with foreign origins continues to dominate sales
PROSPECTS AND OPPORTUNITIES
The anticipated expansion of shopping centres set to underpin strong growth
E-commerce set to become even more crucial for success in apparel and footwear
Store-based retailing set to maintain material advantages over e-commerce
CHANNEL DATA
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Another strong year for sales as consumers continue to invest in equipping their homes
Retailers develop their e-commerce and consumer finance arms in response to trends
Category players begin preparations for the anticipated recovery of in-store shopping
PROSPECTS AND OPPORTUNITIES
Sales growth set to flow from the expansion of the outlet networks of leading players
Government rebates for replacing old consumer appliances set to spur sales growth
Innovation and new technologies set to push demand for a variety of products
CHANNEL DATA
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Chemists/pharmacies remains the largest and most influential category
Major chained players continue to dominate sales in chemists/pharmacies
Strong performances seen in beauty specialist retailers and drugstores/parapharmacies
PROSPECTS AND OPPORTUNITIES
A positive performance slated for health and beauty specialist retailers
Strong growth ahead for drugstores/parapharmacies as leading chained player expands
Optical goods stores to surge ahead as demand for vision correction continues to rise
CHANNEL DATA
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales continue to rise as consumers invest in improving the home environment
Higher unit prices for furniture due to rising commodity prices boost sales growth
Shift towards e-commerce as consumers continue to avoid shopping in stores
PROSPECTS AND OPPORTUNITIES
Rising demand and numerous new store openings to be seen during the forecast period
The development of e-commerce expected to continue presenting competition
A more robust approach to advertising expected to be seen as demand continues to rise
CHANNEL DATA
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN ROMANIA
2021 DEVELOPMENTS
Department stores remain absent from Romania
VARIETY STORES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Variety stores remains an underdeveloped and unfamiliar category in Romania
Category leader Top Shop remains hugely influential over trends in variety stores overall
Miniso carries the flag for traditional variety stores, spreading awareness of the concept
PROSPECTS AND OPPORTUNITIES
Distance-selling specialist Top Shop set to remain the largest and most influential player
Top Shop’s online retailing focus to blur the line between variety stores and e-commerce
Homewares set to remain the main focus for Top Shop as demand continues to rise
CHANNEL DATA
Table 153 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 154 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 155 Variety Stores GBO Company Shares: % Value 2017-2021
Table 156 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 157 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 158 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 160 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN ROMANIA
2021 DEVELOPMENTS
Warehouse clubs remain absent from Romania
DIRECT SELLING IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct selling dominated by beauty and personal care as the category targets women
Consumer health, homewares direct selling benefit from the presence of global names
Avon maintains leadership in direct selling in 2021 as Farmasi continues to gain ground
PROSPECTS AND OPPORTUNITIES
A major shift towards online sales and marketing is set to revolutionise direct selling
Few changes expected to be seen in the dominant product categories in direct selling
International direct selling brands with well-established global networks set to dominate
CHANNEL DATA
Table 161 Direct Selling by Category: Value 2016-2021
Table 162 Direct Selling by Category: % Value Growth 2016-2021
Table 163 Direct Selling GBO Company Shares: % Value 2017-2021
Table 164 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 165 Direct Selling Forecasts by Category: Value 2021-2026
Table 166 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN ROMANIA
KEY DATA FINDINGS
A partial recovery for homeshopping in 2021 after strong sales declines in 2020
Low vaccination rates and further waves of the pandemic benefit homeshopping
Strengthened links between homeshopping and e-commerce support sales growth
PROSPECTS AND OPPORTUNITIES
Pressure to come on homeshopping due to changing lifestyles and shopping habits
Numerous advantages set to underpin the shift from homeshopping to e-commerce
Studio Moderna and its Top Shop brand to remain the leading names in homeshopping
CHANNEL DATA
Table 167 Homeshopping by Category: Value 2016-2021
Table 168 Homeshopping by Category: % Value Growth 2016-2021
Table 169 Homeshopping GBO Company Shares: % Value 2017-2021
Table 170 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 171 Homeshopping Forecasts by Category: Value 2021-2026
Table 172 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive sales growth returns for vending as consumers return to the streets
Most vending machines in Romania are located in semi-captive and captive locations
Leading players in vending continue to focus on captive and semi-captive locations
PROSPECTS AND OPPORTUNITIES
Vending slated for a strong recovery from the devastation of the COVID-19 pandemic
More modern and sophisticated vending machines expected to be launched
Domestic players to remain dominant as vending offers little to international companies
CHANNEL DATA
Table 173 Vending by Category: Value 2016-2021
Table 174 Vending by Category: % Value Growth 2016-2021
Table 175 Vending GBO Company Shares: % Value 2017-2021
Table 176 Vending GBN Brand Shares: % Value 2018-2021
Table 177 Vending Forecasts by Category: Value 2021-2026
Table 178 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce emerges from COVID-19 as the big winner among retailing categories
Low vaccination rates and new waves of COVID-19 combine to support sales growth
Local player eMAG cements its position as the leader in e-commerce
PROSPECTS AND OPPORTUNITIES
Further strong growth for e-commerce due to long-term changes in shopping habits
Apps that connect consumers with local produce set to emerge strongly
E-commerce initiatives to tap into higher consumer awareness of sustainability issues
CHANNEL DATA
Table 179 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 180 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 181 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 182 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 183 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 184 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
M-commerce outperforms e-commerce as consumers value the convenience of apps
M-commerce sales remain dominated by omnichannel retailers
Trend three
PROSPECTS AND OPPORTUNITIES
Further growth for m-commerce, with many seeing this as the future of e-commerce
The ubiquity of mobile devices set underpin robust development for m-commerce
The rise of mobile payment apps to spur the development of m-commerce
CHANNEL DATA
Table 185 Mobile E-Commerce (Goods): Value 2016-2021
Table 186 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 187 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 188 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Relatively high food spend and COVID-19 restrictions combine to support growth
Last-mile delivery services experience rapid growth due to high public demand
The launch of Bolt points towards the future of food and drink e-commerce
PROSPECTS AND OPPORTUNITIES
Robust growth expected as food and drink e-commerce responds to emerging trends
Rising interest in locally cultivated fresh produce set to be targeted by specific apps
Grocery retailers face competition from food and drink brands offering products directly
CHANNEL DATA
Table 189 Food and Drink E-Commerce: Value 2016-2021
Table 190 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 191 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 192 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
