Retailing in Portugal
In 2020 and strongly conditioned by the emergence of the pandemic and subsequent restrictions introduced by the local government to control the spread of the virus, the strong performance of channels such as grocery retailers, e-commerce or home improvement and gardening stores was not enough to counter the poor performances recorded by the likes of apparel and footwear specialist retailers or beauty specialists, among others, which were deemed to be non-essential during lockdowns and therefore...
Euromonitor International's Retailing in Portugal report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Retailing in Portugal report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RETAILING IN PORTUGAL
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Digitalisation grows and continues to penetrate retail
Competitive environment dynamic even during difficult period
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Christmas
Back to School
Easter
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 28 Retailing GBO Company Shares: % Value 2017-2021
Table 29 Retailing GBN Brand Shares: % Value 2018-2021
Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further growth for convenience stores in 2021 boosted by expansion
Competition rises and players innovate to follow latest trends
Forecourt retailers adapts to changing regulations and consumer demands
PROSPECTS AND OPPORTUNITIES
Predicted positive performance fuelled by new outlet openings
Expansion plans remain strong
Convenience will continue to be favoured by local consumers
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive performance for discounters despite increase in out-of-home consumption
Competition remains high with new outlet concepts emerging and innovative marketing campaigns
Dia reorganises its business portfolio
PROSPECTS AND OPPORTUNITIES
Discounters to gain share over the forecast period
Aldi to further expand over the forecast period through investment in proximity formats
Dia continues to change and adapt its business strategy to meet consumer trends
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 83 Discounters GBO Company Shares: % Value 2017-2021
Table 84 Discounters GBN Brand Shares: % Value 2018-2021
Table 85 Discounters LBN Brand Shares: Outlets 2018-2021
Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hypermarkets loses some ground to smaller formats in 2021
Services and sustainability as a way to differentiate from competitors
Competitive environment with no major changes
PROSPECTS AND OPPORTUNITIES
Hypermarkets to lose share to competing channels over the coming years
Auchan set to open a new outlet in 2022
Services and more sophisticated counters to drive innovation
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Notable slowdown in growth for supermarkets following stockpiling of 2020
Dynamic Mercadona gains further share with a strong investment policy
Proximity formats continue to drive players’ investment strategies
PROSPECTS AND OPPORTUNITIES
The future direction of supermarkets
Technology as a way to improve the consumer experience
Smart outlets on the rise
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 99 Supermarkets GBO Company Shares: % Value 2017-2021
Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional grocery channel loses sales as economy returns to “new normal”
Highly fragmented landscape with Nespresso as the channel leader
Independently-owned businesses find it difficult to maintain competitiveness
PROSPECTS AND OPPORTUNITIES
Traditional grocery retailers set to decline after strong 2020 results
Increasing number of players set to migrate to convenience stores in the coming years
How traditional grocery retailers can compete more strongly
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Apparel and footwear sales rise in 2021 but remain below pre-pandemic values
Restructuring of business plans
Implementation of new services add value to the offer
PROSPECTS AND OPPORTUNITIES
Apparel and footwear sales anticipated to grow but will be limited by competition from other channels
Inditex continues to restructure its business
Omnichannel and improving services set to gain importance as part of business plans
CHANNEL DATA
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales through electronics and appliance specialist retailer remain positive during pandemic
Worten invests in improving its services
The Phone House files for insolvency
PROSPECTS AND OPPORTUNITIES
Stabilisation of sales following pandemic-driven performance
Highly dynamic and fierce competitive landscape
Omnichannel at the centre of companies’ business strategies
CHANNEL DATA
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Marginal upturn in sales for health and beauty specialist retailers following decline of 2020
“New normal” boosts the emergence of new concepts
Investments made by optical goods stores on the rise
PROSPECTS AND OPPORTUNITIES
Health and beauty specialist retailers to surpass pre-pandemic value sales by 2023
Competition to remain strong within channel and from other areas
Innovation to boost demand
CHANNEL DATA
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home improvement and gardening stores continues to grow in 2021
Ikea Portugal continues to invest in improving services and product portfolio
Brico D?p?t to remain in Portugal
PROSPECTS AND OPPORTUNITIES
Home and garden specialist retailers set to record sustained growth over the forecast period
Competition to intensify over the coming years
Miniso expected to expand in the country
CHANNEL DATA
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
El Corte Ingl?s see improving sales in 2021 following poor performance in 2020
Loyal clients help to sustain Marques Soares business
El Corte Ingl?s maintains a dynamic marketing strategy
PROSPECTS AND OPPORTUNITIES
Department stores to recover amidst high competition from other channels
New El Corte Ingl?s outlet set to open in medium to long term
Luxury as a way to differentiate from competitors
CHANNEL DATA
Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 155 Department Stores GBO Company Shares: % Value 2017-2021
Table 156 Department Stores GBN Brand Shares: % Value 2018-2021
Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Low prices boost channel sales due to increasing price sensitivity
Low level of innovation continues to characterise variety stores
Flying Tiger Copenhagen leads highly fragmented channel
PROSPECTS AND OPPORTUNITIES
Value sales recovery predicted amidst rising competition
Some market consolidation as number of outlets set to decline in 2022
Modernisation will be key to success in competitive retail landscape
CHANNEL DATA
Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 163 Variety Stores GBO Company Shares: % Value 2017-2021
Table 164 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 165 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 166 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN PORTUGAL
2021 DEVELOPMENTS
DIRECT SELLING IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improving direct selling sales following drop in 2020
High competition from other channels
Media player C?rculo de Leitores moves online
PROSPECTS AND OPPORTUNITIES
Rising digitalisation essential part of business strategies
E-commerce will be the main threat
Uncertainty regarding the future
CHANNEL DATA
Table 169 Direct Selling by Category: Value 2016-2021
Table 170 Direct Selling by Category: % Value Growth 2016-2021
Table 171 Direct Selling GBO Company Shares: % Value 2017-2021
Table 172 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 173 Direct Selling Forecasts by Category: Value 2021-2026
Table 174 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stagnating sales for homeshopping following upturn during home seclusion
High competition from e-commerce hinders stronger sales
Viva Melhor records strongest performance in 2021
PROSPECTS AND OPPORTUNITIES
Homeshopping loses sales as economy and out-of-home mobility resumes
Media products will continue to lead homeshopping sales
Emergence of smart televisions creates new opportunities for homeshopping players
CHANNEL DATA
Table 175 Homeshopping by Category: Value 2016-2021
Table 176 Homeshopping by Category: % Value Growth 2016-2021
Table 177 Homeshopping GBO Company Shares: % Value 2017-2021
Table 178 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 179 Homeshopping Forecasts by Category: Value 2021-2026
Table 180 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vending sales rise in 2021 after notable downturn at height of pandemic
Players adapt by investing in innovative product categories
Competitive landscape highly fragmented with tobacco players posting the strongest performances
PROSPECTS AND OPPORTUNITIES
Vending sales to gradually slow, impacted by tobacco’s declining demand
Predictions for future innovation within vending
Beiersdorf Portugal likely to expand Sun Care Box format to meet tourist demands
CHANNEL DATA
Table 181 Vending by Category: Value 2016-2021
Table 182 Vending by Category: % Value Growth 2016-2021
Table 183 Vending GBO Company Shares: % Value 2017-2021
Table 184 Vending GBN Brand Shares: % Value 2018-2021
Table 185 Vending Forecasts by Category: Value 2021-2026
Table 186 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further sales increase for e-commerce following a dynamic 2020
Logistics, services and improving online experiences drive innovation
Use of chatbots on the rise
PROSPECTS AND OPPORTUNITIES
Services and Q-commerce to gain further traction over the forecast period
Competition grows in line with greater channel penetration
Marketplaces to conquer share
CHANNEL DATA
Table 187 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 188 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 189 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 190 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 191 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 192 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce as a competitive advantage
Mobile e-commerce creates opportunities and challenges
New apps emerge to offer greater convenience to consumers
PROSPECTS AND OPPORTUNITIES
Mobile e-commerce to gain further share over forecast period
Cybersecurity issues will rise as mobile e-commerce develops
Automation and chatbots as an opportunity to boost mobile e-commerce sales
CHANNEL DATA
Table 193 Mobile E-Commerce (Goods): Value 2016-2021
Table 194 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 195 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 196 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic boosts food and drink e-commerce sales
E-commerce as an important channel for traditional markets and producers
Revolution in Q-commerce: Glovo purchases Mercad?o
PROSPECTS AND OPPORTUNITIES
Food and drink e-commerce set to grow above the channel average
Development of services as a way to boost consumer interest
Focus on consumer experience to add value to the channel
CHANNEL DATA
Table 197 Food and Drink E-Commerce: Value 2016-2021
Table 198 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 199 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Digitalisation grows and continues to penetrate retail
Competitive environment dynamic even during difficult period
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Christmas
Back to School
Easter
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 28 Retailing GBO Company Shares: % Value 2017-2021
Table 29 Retailing GBN Brand Shares: % Value 2018-2021
Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further growth for convenience stores in 2021 boosted by expansion
Competition rises and players innovate to follow latest trends
Forecourt retailers adapts to changing regulations and consumer demands
PROSPECTS AND OPPORTUNITIES
Predicted positive performance fuelled by new outlet openings
Expansion plans remain strong
Convenience will continue to be favoured by local consumers
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive performance for discounters despite increase in out-of-home consumption
Competition remains high with new outlet concepts emerging and innovative marketing campaigns
Dia reorganises its business portfolio
PROSPECTS AND OPPORTUNITIES
Discounters to gain share over the forecast period
Aldi to further expand over the forecast period through investment in proximity formats
Dia continues to change and adapt its business strategy to meet consumer trends
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 83 Discounters GBO Company Shares: % Value 2017-2021
Table 84 Discounters GBN Brand Shares: % Value 2018-2021
Table 85 Discounters LBN Brand Shares: Outlets 2018-2021
Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hypermarkets loses some ground to smaller formats in 2021
Services and sustainability as a way to differentiate from competitors
Competitive environment with no major changes
PROSPECTS AND OPPORTUNITIES
Hypermarkets to lose share to competing channels over the coming years
Auchan set to open a new outlet in 2022
Services and more sophisticated counters to drive innovation
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Notable slowdown in growth for supermarkets following stockpiling of 2020
Dynamic Mercadona gains further share with a strong investment policy
Proximity formats continue to drive players’ investment strategies
PROSPECTS AND OPPORTUNITIES
The future direction of supermarkets
Technology as a way to improve the consumer experience
Smart outlets on the rise
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 99 Supermarkets GBO Company Shares: % Value 2017-2021
Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional grocery channel loses sales as economy returns to “new normal”
Highly fragmented landscape with Nespresso as the channel leader
Independently-owned businesses find it difficult to maintain competitiveness
PROSPECTS AND OPPORTUNITIES
Traditional grocery retailers set to decline after strong 2020 results
Increasing number of players set to migrate to convenience stores in the coming years
How traditional grocery retailers can compete more strongly
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Apparel and footwear sales rise in 2021 but remain below pre-pandemic values
Restructuring of business plans
Implementation of new services add value to the offer
PROSPECTS AND OPPORTUNITIES
Apparel and footwear sales anticipated to grow but will be limited by competition from other channels
Inditex continues to restructure its business
Omnichannel and improving services set to gain importance as part of business plans
CHANNEL DATA
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales through electronics and appliance specialist retailer remain positive during pandemic
Worten invests in improving its services
The Phone House files for insolvency
PROSPECTS AND OPPORTUNITIES
Stabilisation of sales following pandemic-driven performance
Highly dynamic and fierce competitive landscape
Omnichannel at the centre of companies’ business strategies
CHANNEL DATA
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Marginal upturn in sales for health and beauty specialist retailers following decline of 2020
“New normal” boosts the emergence of new concepts
Investments made by optical goods stores on the rise
PROSPECTS AND OPPORTUNITIES
Health and beauty specialist retailers to surpass pre-pandemic value sales by 2023
Competition to remain strong within channel and from other areas
Innovation to boost demand
CHANNEL DATA
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home improvement and gardening stores continues to grow in 2021
Ikea Portugal continues to invest in improving services and product portfolio
Brico D?p?t to remain in Portugal
PROSPECTS AND OPPORTUNITIES
Home and garden specialist retailers set to record sustained growth over the forecast period
Competition to intensify over the coming years
Miniso expected to expand in the country
CHANNEL DATA
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
El Corte Ingl?s see improving sales in 2021 following poor performance in 2020
Loyal clients help to sustain Marques Soares business
El Corte Ingl?s maintains a dynamic marketing strategy
PROSPECTS AND OPPORTUNITIES
Department stores to recover amidst high competition from other channels
New El Corte Ingl?s outlet set to open in medium to long term
Luxury as a way to differentiate from competitors
CHANNEL DATA
Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 155 Department Stores GBO Company Shares: % Value 2017-2021
Table 156 Department Stores GBN Brand Shares: % Value 2018-2021
Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Low prices boost channel sales due to increasing price sensitivity
Low level of innovation continues to characterise variety stores
Flying Tiger Copenhagen leads highly fragmented channel
PROSPECTS AND OPPORTUNITIES
Value sales recovery predicted amidst rising competition
Some market consolidation as number of outlets set to decline in 2022
Modernisation will be key to success in competitive retail landscape
CHANNEL DATA
Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 163 Variety Stores GBO Company Shares: % Value 2017-2021
Table 164 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 165 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 166 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN PORTUGAL
2021 DEVELOPMENTS
DIRECT SELLING IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improving direct selling sales following drop in 2020
High competition from other channels
Media player C?rculo de Leitores moves online
PROSPECTS AND OPPORTUNITIES
Rising digitalisation essential part of business strategies
E-commerce will be the main threat
Uncertainty regarding the future
CHANNEL DATA
Table 169 Direct Selling by Category: Value 2016-2021
Table 170 Direct Selling by Category: % Value Growth 2016-2021
Table 171 Direct Selling GBO Company Shares: % Value 2017-2021
Table 172 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 173 Direct Selling Forecasts by Category: Value 2021-2026
Table 174 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stagnating sales for homeshopping following upturn during home seclusion
High competition from e-commerce hinders stronger sales
Viva Melhor records strongest performance in 2021
PROSPECTS AND OPPORTUNITIES
Homeshopping loses sales as economy and out-of-home mobility resumes
Media products will continue to lead homeshopping sales
Emergence of smart televisions creates new opportunities for homeshopping players
CHANNEL DATA
Table 175 Homeshopping by Category: Value 2016-2021
Table 176 Homeshopping by Category: % Value Growth 2016-2021
Table 177 Homeshopping GBO Company Shares: % Value 2017-2021
Table 178 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 179 Homeshopping Forecasts by Category: Value 2021-2026
Table 180 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vending sales rise in 2021 after notable downturn at height of pandemic
Players adapt by investing in innovative product categories
Competitive landscape highly fragmented with tobacco players posting the strongest performances
PROSPECTS AND OPPORTUNITIES
Vending sales to gradually slow, impacted by tobacco’s declining demand
Predictions for future innovation within vending
Beiersdorf Portugal likely to expand Sun Care Box format to meet tourist demands
CHANNEL DATA
Table 181 Vending by Category: Value 2016-2021
Table 182 Vending by Category: % Value Growth 2016-2021
Table 183 Vending GBO Company Shares: % Value 2017-2021
Table 184 Vending GBN Brand Shares: % Value 2018-2021
Table 185 Vending Forecasts by Category: Value 2021-2026
Table 186 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further sales increase for e-commerce following a dynamic 2020
Logistics, services and improving online experiences drive innovation
Use of chatbots on the rise
PROSPECTS AND OPPORTUNITIES
Services and Q-commerce to gain further traction over the forecast period
Competition grows in line with greater channel penetration
Marketplaces to conquer share
CHANNEL DATA
Table 187 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 188 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 189 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 190 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 191 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 192 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce as a competitive advantage
Mobile e-commerce creates opportunities and challenges
New apps emerge to offer greater convenience to consumers
PROSPECTS AND OPPORTUNITIES
Mobile e-commerce to gain further share over forecast period
Cybersecurity issues will rise as mobile e-commerce develops
Automation and chatbots as an opportunity to boost mobile e-commerce sales
CHANNEL DATA
Table 193 Mobile E-Commerce (Goods): Value 2016-2021
Table 194 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 195 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 196 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic boosts food and drink e-commerce sales
E-commerce as an important channel for traditional markets and producers
Revolution in Q-commerce: Glovo purchases Mercad?o
PROSPECTS AND OPPORTUNITIES
Food and drink e-commerce set to grow above the channel average
Development of services as a way to boost consumer interest
Focus on consumer experience to add value to the channel
CHANNEL DATA
Table 197 Food and Drink E-Commerce: Value 2016-2021
Table 198 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 199 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
