Retailing in Peru
After a challenging and complicated year, retailing in Peru began to recover in 2021, as sales grew in relation to 2020. This was despite the fact that the pandemic had not yet been completely overcome. Moreover, while the vaccination campaign was progressing, over half the population had still not been fully vaccinated by mid-October 2021. However, the market’s performance differed across channels, as the pandemic and strict restrictions placed on commercial activity impacted each sector in a d...
Euromonitor International's Retailing in Peru report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Retailing in Peru report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RETAILING IN PERU
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
E-commerce is here to stay and constitutes an important element in omnichannel development
The health trend is an influential factor in retail purchases in Peru since the onset of the pandemic
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Christmas
Mother?s Day
Father?s Day
Children?s Day
National Holidays of Peru
Back to school
Valentine's Day
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 28 Retailing GBO Company Shares: % Value 2017-2021
Table 29 Retailing GBN Brand Shares: % Value 2018-2021
Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
The pandemic restrictions slow the high dynamism of convenience stores that fail to reach 2019 sales levels in 2021
Adequate assortment of products and attractive promotions are the main supports of industry players’ strategies
Sales through e-commerce remain niche although Tambo+ actively promotes their development
PROSPECTS AND OPPORTUNITIES
Sales recovery dependent on the progression of the pandemic and uncertainty around the government's economic policy
Potential channel development depends on store expansion and wider geographical coverage as well as a young and growing consumer base
The development of e-commerce is essential as consumers become more willing to buy online
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discounters enjoys strong growth during the pandemic thanks to low prices and proximity
Discounters reinforce their main strategies of offering low prices and stocking products in greatest demand
E-commerce not used by discounters to offer competitive prices
PROSPECTS AND OPPORTUNITIES
Sales growth for discounters continues over the forecast period
Great opportunity for growth via store openings in Lima as well as the provinces where the presence of discounters is minimal
The absence of discounters in e-commerce acts as a drag to future growth given the high competition within this channel
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 83 Discounters GBO Company Shares: % Value 2017-2021
Table 84 Discounters GBN Brand Shares: % Value 2018-2021
Table 85 Discounters LBN Brand Shares: Outlets 2018-2021
Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
High sales growth since the start of the pandemic due to consumer preference to buy everything in one place and good compliance of health protocols
Hypermarkets prioritise improving consumer store experience before the opening of new stores
Hypermarkets focus on facilitating customer purchases through various channels, promoting e-commerce
PROSPECTS AND OPPORTUNITIES
Continued but slower growth for hypermarkets over the forecast period
Efforts to improve consumer experience in hypermarkets continue
Hypermarkets continue to drive an omnichannel strategy
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales growth driven by increased appreciation for health safety and same-place shopping available in supermarkets
Supermarkets focus on providing consumers with a good shopping experience
Few new supermarkets open due to the high dynamism of competing channels and their smaller formats
PROSPECTS AND OPPORTUNITIES
Ongoing but slower growth for supermarkets over the forecast period
Supermarkets maintains development and promotes e-commerce
E-commerce provides an important business opportunity for supermarkets, but also a great challenge in the face of very strong competition
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 99 Supermarkets GBO Company Shares: % Value 2017-2021
Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional grocery retailers remains the most relevant channel despite losing ground to modern counterparts
Traditional grocery retailers face strong competition due to the dynamism of various competitors
Competition drives improvement and modernisation of the service provided by traditional grocery retailers
PROSPECTS AND OPPORTUNITIES
The main competitive advantage of traditional grocery retailers is proximity to their clients, which modernity and better service reinforce
Expansion of discounters is one of the main threats to the development of traditional grocery retailers
Low level of store openings for traditional grocery retailers over the forecast period
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 108 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
The closure of bricks and mortar stores heavily impacts sales of apparel and footwear specialist retailers
E-commerce becomes an important ally for sales of apparel and footwear specialist retailers
Increased competition from various types of players in apparel and footwear makes the channel more dynamic
PROSPECTS AND OPPORTUNITIES
Sales of apparel and footwear specialist retailers grow over the forecast period
Growth of each retailer dependent on individual strategies employed to navigate their way through the evolution of the pandemic and the impact of the political situation
Omnichannel gains importance in the development decisions of apparel and footwear specialist retailers
CHANNEL DATA
Table 109 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 110 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 111 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 112 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 113 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 114 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 115 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 116 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Store openings and increased demand for home comfort electronics and appliances drive significant sales recovery
Access to direct financing for the purchase of appliances is limited during the pandemic, but improves with the reactivation of economic activities
The pandemic drives growth of e-commerce in electronics and appliance specialist retailers, significantly accelerating its development
PROSPECTS AND OPPORTUNITIES
Continued sales growth driven by demand and growth strategies of some specialist retailers
Strong growth potential for e-commerce due to consumer acceptance and further development in the provinces
Improvement in after-sales service experience enables industry players to differentiate
CHANNEL DATA
Table 117 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 118 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 119 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 120 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 121 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 122 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 123 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 124 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales grow in health and beauty specialist retailers that focus on health care, both essentials such as medicines as well as vitamins and dietary supplements for preventive purposes
Incorporation of health care products into the product assortment improves sales during the pandemic
E-commerce gains relevance during the pandemic but has yet to take off as consumers prefer face-to-face advice
PROSPECTS AND OPPORTUNITIES
Consumption of products that contribute to health care remains a significant opportunity for health and beauty specialist retailers
Growth opportunity for health and beauty specialist retailers driven by demand for health products and store expansion plans
E-commerce represents a good opportunity to develop this channel, but its optimal implementation takes some time
CHANNEL DATA
Table 125 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 126 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 127 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 128 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 129 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 130 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 131 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 132 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 133 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 134 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 135 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 136 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
The reopening of stores enables a partial recovery in sales from losses generated by lockdown in the initial stages of the pandemic
Recovery after lockdown differs between channels according to their competitive advantage
Home and garden specialist retailers e-commerce experiences strong growth but remains in need of further development
PROSPECTS AND OPPORTUNITIES
Sales of home and garden specialist retailers continue growing over the forecast period due to higher demand and better economic prospects
E-commerce develops but at a slower pace over the forecast period
The construction sector influences the performance of home and garden specialist retailers, with growth expected although there are limiting factors
CHANNEL DATA
Table 137 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 138 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 139 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 140 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 141 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 142 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 143 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 144 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 145 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 146 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 147 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 148 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong sales for department stores when stores reopen
Department stores are rapidly incorporating processes and technology geared towards an omnichannel strategy
Department stores endeavour to incorporate novelties in physical stores to improve the customer experience
PROSPECTS AND OPPORTUNITIES
Department stores sales are driven by recovery in demand and the leading players’ development plans
Department stores innovate reflecting the avant-garde character of the leading retailers
Work continues in the development of omnichannel strategies
CHANNEL DATA
Table 149 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 150 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 151 Department Stores GBO Company Shares: % Value 2017-2021
Table 152 Department Stores GBN Brand Shares: % Value 2018-2021
Table 153 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 154 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 155 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 156 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN PERU
2021 DEVELOPMENTS
WAREHOUSE CLUBS IN PERU
2021 DEVELOPMENTS
DIRECT SELLING IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct selling is significantly affected by the pandemic but gradually improves in 2021
The health trend stimulates products related to the health via direct selling
The leading players in direct selling adopt e-commerce to improve their sales processes and maintain their usual catalogue sales
PROSPECTS AND OPPORTUNITIES
Growth for direct selling over the forecast period thanks to an improving economy, greater employment and incorporation of digital channels
Direct selling categories with a focus on health care continue to be favoured by consumers
Direct selling digital channels contribute to channel growth but require further evaluation of the business model
CHANNEL DATA
Table 157 Direct Selling by Category: Value 2016-2021
Table 158 Direct Selling by Category: % Value Growth 2016-2021
Table 159 Direct Selling GBO Company Shares: % Value 2017-2021
Table 160 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 161 Direct Selling Forecasts by Category: Value 2021-2026
Table 162 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homeshopping sales experience significant growth thanks to a greater audience exposed to TV advertising and products to improve time spent at home
The health trend prompts purchases of products that help exercise and healthy eating
Homeshopping leader facilitates multiple sales channels to reach customers and not just by phone
PROSPECTS AND OPPORTUNITIES
Homeshopping sales continue to grow but at lower rates towards the end of the forecast period
High competition around health care products intensifies creating greater focus on product assortment
The omnichannel trend influences the modernisation of homeshopping and its future development
CHANNEL DATA
Table 163 Homeshopping by Category: Value 2016-2021
Table 164 Homeshopping by Category: % Value Growth 2016-2021
Table 165 Homeshopping GBO Company Shares: % Value 2017-2021
Table 166 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 167 Homeshopping Forecasts by Category: Value 2021-2026
Table 168 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vending sales suffer from lockdown and the mandatory closure of premises in which they were located
The trend towards healthy eating enters vending
Few players in Peru adopt new technology which facilitates purchases and also enables contactless payments
PROSPECTS AND OPPORTUNITIES
Slight recovery of vending sales over the forecast period due to the slow return to activities outside the home and strong advance of other channels
Strong potential for development as coverage remains low but heavy focus on finding suitable locations
Facilitating the use of vending machines, as well as incorporating different means of payment, provide a boost to vending sales
CHANNEL DATA
Table 169 Vending by Category: Value 2016-2021
Table 170 Vending by Category: % Value Growth 2016-2021
Table 171 Vending Forecasts by Category: Value 2021-2026
Table 172 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Significant growth for e-commerce in 2021, though not as spectacular as in the previous year
Product categories that experience the strongest growth in e-commerce focus on comfort and telecommunication at home
Rapid growth for marketplaces as they add many new categories and brands to their platform during the pandemic
PROSPECTS AND OPPORTUNITIES
Continued growth of e-commerce thanks to greater consumer familiarity, an increase in the banked population and improvements in the internet infrastructure
Online purchases from small and medium-sized cities in provinces constitute an important growth opportunity for e-commerce
Omnichannel development is a retail growth opportunity
CHANNEL DATA
Table 173 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 174 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 175 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 176 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 177 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 178 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Significant increase in mobile e-commerce is based on better access to the internet and mobile devices
Development of new digital payment options also contributes to the growth of mobile e-commerce
Apps drive online purchases on mobile devices and are being widely accepted for their practicality and ease of use
PROSPECTS AND OPPORTUNITIES
Mobile e-commerce continues to grow thanks to good customer experiences as well as development of apps and the country’s internet infrastructure
Provincial cities constitute an important development opportunity for mobile e-commerce thanks to advancement of the internet
Proper implementation of distribution and despatch logistics necessary to accompany the development of mobile e-commerce for remote areas
CHANNEL DATA
Table 179 Mobile E-Commerce (Goods): Value 2016-2021
Table 180 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 181 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 182 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth of food and drink e-commerce in 2021 continues but at a lower rate, driven by perceived benefits, a better service and health security
Consumer willingness to use food and drinks e-commerce generates changes in purchasing habits and openness to different supply alternatives
Food and drink e-commerce is dynamic and features many players offering consumers a variety of options
PROSPECTS AND OPPORTUNITIES
Food and drinks e-commerce continues to grow thanks to significant demand and high player dynamism
Small traditional stores active in the dynamic food and drinks category provide orders via WhatsApp with delivery
High dynamism in food and drinks e-commerce due to active participation of several players with different additional options
CHANNEL DATA
Table 183 Food and Drink E-Commerce: Value 2016-2021
Table 184 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 185 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 186 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
E-commerce is here to stay and constitutes an important element in omnichannel development
The health trend is an influential factor in retail purchases in Peru since the onset of the pandemic
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Christmas
Mother?s Day
Father?s Day
Children?s Day
National Holidays of Peru
Back to school
Valentine's Day
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 28 Retailing GBO Company Shares: % Value 2017-2021
Table 29 Retailing GBN Brand Shares: % Value 2018-2021
Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
The pandemic restrictions slow the high dynamism of convenience stores that fail to reach 2019 sales levels in 2021
Adequate assortment of products and attractive promotions are the main supports of industry players’ strategies
Sales through e-commerce remain niche although Tambo+ actively promotes their development
PROSPECTS AND OPPORTUNITIES
Sales recovery dependent on the progression of the pandemic and uncertainty around the government's economic policy
Potential channel development depends on store expansion and wider geographical coverage as well as a young and growing consumer base
The development of e-commerce is essential as consumers become more willing to buy online
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discounters enjoys strong growth during the pandemic thanks to low prices and proximity
Discounters reinforce their main strategies of offering low prices and stocking products in greatest demand
E-commerce not used by discounters to offer competitive prices
PROSPECTS AND OPPORTUNITIES
Sales growth for discounters continues over the forecast period
Great opportunity for growth via store openings in Lima as well as the provinces where the presence of discounters is minimal
The absence of discounters in e-commerce acts as a drag to future growth given the high competition within this channel
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 83 Discounters GBO Company Shares: % Value 2017-2021
Table 84 Discounters GBN Brand Shares: % Value 2018-2021
Table 85 Discounters LBN Brand Shares: Outlets 2018-2021
Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
High sales growth since the start of the pandemic due to consumer preference to buy everything in one place and good compliance of health protocols
Hypermarkets prioritise improving consumer store experience before the opening of new stores
Hypermarkets focus on facilitating customer purchases through various channels, promoting e-commerce
PROSPECTS AND OPPORTUNITIES
Continued but slower growth for hypermarkets over the forecast period
Efforts to improve consumer experience in hypermarkets continue
Hypermarkets continue to drive an omnichannel strategy
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales growth driven by increased appreciation for health safety and same-place shopping available in supermarkets
Supermarkets focus on providing consumers with a good shopping experience
Few new supermarkets open due to the high dynamism of competing channels and their smaller formats
PROSPECTS AND OPPORTUNITIES
Ongoing but slower growth for supermarkets over the forecast period
Supermarkets maintains development and promotes e-commerce
E-commerce provides an important business opportunity for supermarkets, but also a great challenge in the face of very strong competition
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 99 Supermarkets GBO Company Shares: % Value 2017-2021
Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional grocery retailers remains the most relevant channel despite losing ground to modern counterparts
Traditional grocery retailers face strong competition due to the dynamism of various competitors
Competition drives improvement and modernisation of the service provided by traditional grocery retailers
PROSPECTS AND OPPORTUNITIES
The main competitive advantage of traditional grocery retailers is proximity to their clients, which modernity and better service reinforce
Expansion of discounters is one of the main threats to the development of traditional grocery retailers
Low level of store openings for traditional grocery retailers over the forecast period
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 108 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
The closure of bricks and mortar stores heavily impacts sales of apparel and footwear specialist retailers
E-commerce becomes an important ally for sales of apparel and footwear specialist retailers
Increased competition from various types of players in apparel and footwear makes the channel more dynamic
PROSPECTS AND OPPORTUNITIES
Sales of apparel and footwear specialist retailers grow over the forecast period
Growth of each retailer dependent on individual strategies employed to navigate their way through the evolution of the pandemic and the impact of the political situation
Omnichannel gains importance in the development decisions of apparel and footwear specialist retailers
CHANNEL DATA
Table 109 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 110 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 111 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 112 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 113 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 114 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 115 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 116 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Store openings and increased demand for home comfort electronics and appliances drive significant sales recovery
Access to direct financing for the purchase of appliances is limited during the pandemic, but improves with the reactivation of economic activities
The pandemic drives growth of e-commerce in electronics and appliance specialist retailers, significantly accelerating its development
PROSPECTS AND OPPORTUNITIES
Continued sales growth driven by demand and growth strategies of some specialist retailers
Strong growth potential for e-commerce due to consumer acceptance and further development in the provinces
Improvement in after-sales service experience enables industry players to differentiate
CHANNEL DATA
Table 117 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 118 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 119 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 120 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 121 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 122 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 123 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 124 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales grow in health and beauty specialist retailers that focus on health care, both essentials such as medicines as well as vitamins and dietary supplements for preventive purposes
Incorporation of health care products into the product assortment improves sales during the pandemic
E-commerce gains relevance during the pandemic but has yet to take off as consumers prefer face-to-face advice
PROSPECTS AND OPPORTUNITIES
Consumption of products that contribute to health care remains a significant opportunity for health and beauty specialist retailers
Growth opportunity for health and beauty specialist retailers driven by demand for health products and store expansion plans
E-commerce represents a good opportunity to develop this channel, but its optimal implementation takes some time
CHANNEL DATA
Table 125 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 126 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 127 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 128 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 129 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 130 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 131 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 132 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 133 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 134 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 135 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 136 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
The reopening of stores enables a partial recovery in sales from losses generated by lockdown in the initial stages of the pandemic
Recovery after lockdown differs between channels according to their competitive advantage
Home and garden specialist retailers e-commerce experiences strong growth but remains in need of further development
PROSPECTS AND OPPORTUNITIES
Sales of home and garden specialist retailers continue growing over the forecast period due to higher demand and better economic prospects
E-commerce develops but at a slower pace over the forecast period
The construction sector influences the performance of home and garden specialist retailers, with growth expected although there are limiting factors
CHANNEL DATA
Table 137 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 138 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 139 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 140 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 141 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 142 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 143 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 144 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 145 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 146 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 147 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 148 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong sales for department stores when stores reopen
Department stores are rapidly incorporating processes and technology geared towards an omnichannel strategy
Department stores endeavour to incorporate novelties in physical stores to improve the customer experience
PROSPECTS AND OPPORTUNITIES
Department stores sales are driven by recovery in demand and the leading players’ development plans
Department stores innovate reflecting the avant-garde character of the leading retailers
Work continues in the development of omnichannel strategies
CHANNEL DATA
Table 149 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 150 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 151 Department Stores GBO Company Shares: % Value 2017-2021
Table 152 Department Stores GBN Brand Shares: % Value 2018-2021
Table 153 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 154 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 155 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 156 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN PERU
2021 DEVELOPMENTS
WAREHOUSE CLUBS IN PERU
2021 DEVELOPMENTS
DIRECT SELLING IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct selling is significantly affected by the pandemic but gradually improves in 2021
The health trend stimulates products related to the health via direct selling
The leading players in direct selling adopt e-commerce to improve their sales processes and maintain their usual catalogue sales
PROSPECTS AND OPPORTUNITIES
Growth for direct selling over the forecast period thanks to an improving economy, greater employment and incorporation of digital channels
Direct selling categories with a focus on health care continue to be favoured by consumers
Direct selling digital channels contribute to channel growth but require further evaluation of the business model
CHANNEL DATA
Table 157 Direct Selling by Category: Value 2016-2021
Table 158 Direct Selling by Category: % Value Growth 2016-2021
Table 159 Direct Selling GBO Company Shares: % Value 2017-2021
Table 160 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 161 Direct Selling Forecasts by Category: Value 2021-2026
Table 162 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homeshopping sales experience significant growth thanks to a greater audience exposed to TV advertising and products to improve time spent at home
The health trend prompts purchases of products that help exercise and healthy eating
Homeshopping leader facilitates multiple sales channels to reach customers and not just by phone
PROSPECTS AND OPPORTUNITIES
Homeshopping sales continue to grow but at lower rates towards the end of the forecast period
High competition around health care products intensifies creating greater focus on product assortment
The omnichannel trend influences the modernisation of homeshopping and its future development
CHANNEL DATA
Table 163 Homeshopping by Category: Value 2016-2021
Table 164 Homeshopping by Category: % Value Growth 2016-2021
Table 165 Homeshopping GBO Company Shares: % Value 2017-2021
Table 166 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 167 Homeshopping Forecasts by Category: Value 2021-2026
Table 168 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vending sales suffer from lockdown and the mandatory closure of premises in which they were located
The trend towards healthy eating enters vending
Few players in Peru adopt new technology which facilitates purchases and also enables contactless payments
PROSPECTS AND OPPORTUNITIES
Slight recovery of vending sales over the forecast period due to the slow return to activities outside the home and strong advance of other channels
Strong potential for development as coverage remains low but heavy focus on finding suitable locations
Facilitating the use of vending machines, as well as incorporating different means of payment, provide a boost to vending sales
CHANNEL DATA
Table 169 Vending by Category: Value 2016-2021
Table 170 Vending by Category: % Value Growth 2016-2021
Table 171 Vending Forecasts by Category: Value 2021-2026
Table 172 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Significant growth for e-commerce in 2021, though not as spectacular as in the previous year
Product categories that experience the strongest growth in e-commerce focus on comfort and telecommunication at home
Rapid growth for marketplaces as they add many new categories and brands to their platform during the pandemic
PROSPECTS AND OPPORTUNITIES
Continued growth of e-commerce thanks to greater consumer familiarity, an increase in the banked population and improvements in the internet infrastructure
Online purchases from small and medium-sized cities in provinces constitute an important growth opportunity for e-commerce
Omnichannel development is a retail growth opportunity
CHANNEL DATA
Table 173 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 174 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 175 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 176 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 177 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 178 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Significant increase in mobile e-commerce is based on better access to the internet and mobile devices
Development of new digital payment options also contributes to the growth of mobile e-commerce
Apps drive online purchases on mobile devices and are being widely accepted for their practicality and ease of use
PROSPECTS AND OPPORTUNITIES
Mobile e-commerce continues to grow thanks to good customer experiences as well as development of apps and the country’s internet infrastructure
Provincial cities constitute an important development opportunity for mobile e-commerce thanks to advancement of the internet
Proper implementation of distribution and despatch logistics necessary to accompany the development of mobile e-commerce for remote areas
CHANNEL DATA
Table 179 Mobile E-Commerce (Goods): Value 2016-2021
Table 180 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 181 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 182 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth of food and drink e-commerce in 2021 continues but at a lower rate, driven by perceived benefits, a better service and health security
Consumer willingness to use food and drinks e-commerce generates changes in purchasing habits and openness to different supply alternatives
Food and drink e-commerce is dynamic and features many players offering consumers a variety of options
PROSPECTS AND OPPORTUNITIES
Food and drinks e-commerce continues to grow thanks to significant demand and high player dynamism
Small traditional stores active in the dynamic food and drinks category provide orders via WhatsApp with delivery
High dynamism in food and drinks e-commerce due to active participation of several players with different additional options
CHANNEL DATA
Table 183 Food and Drink E-Commerce: Value 2016-2021
Table 184 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 185 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 186 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
