Retailing in Egypt
The retail market in Egypt is currently experiencing heavy penetrated from e-commerce platforms with up-and-coming digital marketplaces continuing to offer and ever-growing list of FMCG products. The impact of COVID-19 and the government’s campaign to digitalise payments is leading to a larger proportion of the population becoming open to new retail experiences, thus creating more room for new platforms to enter and gain share in the country. Many consumers have become more accustomed to online...
Euromonitor International's Retailing in Egypt report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Retailing in Egypt report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RETAILING IN EGYPT
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
2021 key trends
Competitive Landscape
Retailing developments
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Holy Month of Ramadan:
Feast: Eid El Adha and Eid El-Fitr
Christmas Break
Back-to-school
Mother’s Day
Valentine’s Day
Black Friday
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Accelerating growth for convenience stores as outlets become popular meeting places for groups
Expansions and outlet openings witnessed helping Circle K remain the top brand
Local brands continue to dominate shelves
PROSPECTS AND OPPORTUNITIES
Robust growth to continue as the local brands partnership trend develops
Electronic Cigarettes, Iqos and items exclusively sold in convenience stores
Further urban development facilitates expansion
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discounters remain a relatively small but rapidly growing category
Increased price sensitivity makes discounters more attractive to local consumers and FMCG brands more interested in working with them
Kazyoun continues to dominate though other retailers also see growth
PROSPECTS AND OPPORTUNITIES
Retail current value sales will moderate as store growth slows
Consumers to remain value conscious, thus encouraging supermarket chains to convert stores to discounters
Vouchers and loyalty cards grow more
CHANNEL DATA
Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Discounters GBO Company Shares: % Value 2017-2021
Table 83 Discounters GBN Brand Shares: % Value 2018-2021
Table 84 Discounters LBN Brand Shares: Outlets 2018-2021
Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hypermarkets aim to attract new social classes via organised bus services
Imported and higher-end products slowly return to shelves
Leader Majid Al Futtaim Hypermarkets benefits from synergies between its hypermarkets and shopping malls
PROSPECTS AND OPPORTUNITIES
Steady current value sales expected after COVID-19, though limited outlet expansion will hamper growth
Players to invest in market research to understand consumer wants and needs
Foreign investments anticipated to enter Egyptian hypermarkets
CHANNEL DATA
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Robust stable growth continues, though high-end supermarkets are starting to change the channel outlook
Supermarkets benefit from increased female labour force participation
Big brands together dominate the channel at the expense of smaller brands
PROSPECTS AND OPPORTUNITIES
Post-pandemic habits will encourage constant robust growth
Recycled packaging, plastic free-packaging, and sustainability are set to be growing trends in supermarkets
More spacious stores and social commerce are set to be the major trends
CHANNEL DATA
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Supermarkets GBO Company Shares: % Value 2017-2021
Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional grocery retailing is slowly shifting to a modernised look
After-effects of COVID-19 continues to persuade consumers to shop in traditional grocery retailers
Fast, affordable delivery services is the main driver of potential growth
PROSPECTS AND OPPORTUNITIES
Limited outlet expansion expected as many struggle under reduced demand
Diminishing presence for traditional grocery retailers as modern grocery retailers increasingly expand coverage
Increased female labour force will decrease demand for category
CHANNEL DATA
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound for category as consumers return to stores to try-on before buying
Domestic production of apparel and footwear increases as restrictions hinder imports
Brands adapt to COVID-19 by reducing in-store inventories and promoting online sales
PROSPECTS AND OPPORTUNITIES
Strong yet diminished growth, though local brands show huge potential
Boutique and multi-brand stores are set to diversify channel and create new opportunities for growth
Despite expected rise of e-commerce, it is unlikely to challenge the supremacy of store-based retailing
CHANNEL DATA
Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for electronic devices continues to thrive thanks to more time at home
Quality products, competitive pricing and local manufacturing facilities are boosting the share of leading brand Samsung
B-Tech recovers share and consumer interest as a one-stop appliances shop
PROSPECTS AND OPPORTUNITIES
Robust recovery expected although independent electronics and appliance specialist retailers will face challenges
Government manufacturing initiative set to boost share of domestic brands
ElAraby to continue rising in channel by investing in a digital future
CHANNEL DATA
Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Heightened health consciousness lead to boost for chemists/pharmacies, driving overall channel growth
Social responsibility and sustainability are becoming increasingly important
Local beauty brand Nefertari continues to thanks to its affordable natural offerings
PROSPECTS AND OPPORTUNITIES
Robust retail current value sales to continue driven by easing of pandemic restrictions and economic recovery
Multi-brands stores to remain key to success of channel; El Ezzaby Pharmacy starts to recover from negative association with operator
Health and beauty specialised pharmacies expected to rise
CHANNEL DATA
Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retailers introduce at-home instalments, discounts, and renovation services to encourage sales
Rise of home and garden consultants is boosting channel sales
At-home workspaces is now a key selling point due to increase in remote working
PROSPECTS AND OPPORTUNITIES
Strong growth expected in next couple of years as consumers take on projects postponed during the pandemic
Trend of turning summer homes into forever homes will lead to expansion opportunities for home and garden specialist retailers
Garden supplies and furniture are expected to grow in the forecast period
CHANNEL DATA
Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Department stores remain a struggling category in 2021
Local department stores remain leaders despite economic difficulties
Downtown Cairo signals the channel’s future with only big names likely to survive
PROSPECTS AND OPPORTUNITIES
Hypermarket expansion will rachet up the competitive pressure on department stores
New malls and larger spaces present more opportunities for the category
Competition remains severe between international brands
CHANNEL DATA
Table 152 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 154 Department Stores GBO Company Shares: % Value 2017-2021
Table 155 Department Stores GBN Brand Shares: % Value 2018-2021
Table 156 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 157 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 encourages variety stores to offer new products, aiding the channel recovery
Set El Kol Co is the leading player in a highly fragmented channel
Chinese retailer Miniso continues its rapid expansion as it gains share
PROSPECTS AND OPPORTUNITIES
Inexpensive product selection will aid recovery and future growth
Variety store potential could lead to influx of new entrants
Competition remains strong between Gurus El Nomrosy and Kol Shea
CHANNEL DATA
Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 162 Variety Stores GBO Company Shares: % Value 2017-2021
Table 163 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 164 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 165 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN EGYPT
2021 DEVELOPMENTS
DIRECT SELLING IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Social commerce is the key sales method for direct sellers
Health and beauty products remain the most popular channel offerings
Oriflame remains the market leader of direct selling
PROSPECTS AND OPPORTUNITIES
Post-pandemic economic recovery will boost demand
New product ranges to expand the horizon of direct selling
Greater number of small local players will boost presence of hand-made products
CHANNEL DATA
Table 168 Direct Selling by Category: Value 2016-2021
Table 169 Direct Selling by Category: % Value Growth 2016-2021
Table 170 Direct Selling GBO Company Shares: % Value 2017-2021
Table 171 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 172 Direct Selling Forecasts by Category: Value 2021-2026
Table 173 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home shopping remains a diminishing category of retailing
Homeshopping mainly appeals to women with Tamima remaining the clear leader
Negative image undermines consumer trust
PROSPECTS AND OPPORTUNITIES
With its core consumer group shrinking, homeshopping will continue to decline
Longer advertisements push consumers further away from home shopping
Leading homeshopping players are likely to pivot to e-commerce
CHANNEL DATA
Table 174 Homeshopping by Category: Value 2016-2021
Table 175 Homeshopping by Category: % Value Growth 2016-2021
Table 176 Homeshopping GBO Company Shares: % Value 2017-2021
Table 177 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 178 Homeshopping Forecasts by Category: Value 2021-2026
Table 179 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN EGYPT
2021 DEVELOPMENTS
E-COMMERCE (GOODS) IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce continues to display strong growth in Egypt benefitting from the impact of COVID-19
Major e-commerce platform Souq rebrands as Amazon
Furniture e-commerce specialist brings new wave in e-commerce sales
PROSPECTS AND OPPORTUNITIES
Increased investment by retailers and strong consumer demand will drive vigorous growth of the channel
Brands, both large and small, increasingly shift to an online-only model
New trends expected in omnichannel retailing and payment methods
CHANNEL DATA
Table 180 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 181 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 182 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 183 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 184 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 185 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic drives surge in mobile e-commerce as smartphone penetration increases
Various forms of retailing switching to mobile commerce
International shopping applications lead the way
PROSPECTS AND OPPORTUNITIES
As smartphones become more prevalent mobile e-commerce will continue to expand
Brands anticipated to increasingly offer full services through mobile apps
Faster internet access and new payment methods will facilitate channel expansion
CHANNEL DATA
Table 186 Mobile E-Commerce (Goods): Value 2016-2021
Table 187 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 188 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 189 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Food and drink e-commerce maintains high sales consolidating share in the overall e-commerce channel
Talabat benefits from pandemic thanks to its convenient quick commerce model
Egypt's GoodsMart raises funds to grow its contactless grocery delivery platform
PROSPECTS AND OPPORTUNITIES
Further investments in the sector expected to occur in the coming period
Impressive operational growth in the food delivery platforms sector
Expansion of hyperlocal delivery set to generate opportunities for smaller players
CHANNEL DATA
Table 190 Food and Drink E-Commerce: Value 2016-2021
Table 191 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 192 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 193 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
2021 key trends
Competitive Landscape
Retailing developments
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Holy Month of Ramadan:
Feast: Eid El Adha and Eid El-Fitr
Christmas Break
Back-to-school
Mother’s Day
Valentine’s Day
Black Friday
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Accelerating growth for convenience stores as outlets become popular meeting places for groups
Expansions and outlet openings witnessed helping Circle K remain the top brand
Local brands continue to dominate shelves
PROSPECTS AND OPPORTUNITIES
Robust growth to continue as the local brands partnership trend develops
Electronic Cigarettes, Iqos and items exclusively sold in convenience stores
Further urban development facilitates expansion
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discounters remain a relatively small but rapidly growing category
Increased price sensitivity makes discounters more attractive to local consumers and FMCG brands more interested in working with them
Kazyoun continues to dominate though other retailers also see growth
PROSPECTS AND OPPORTUNITIES
Retail current value sales will moderate as store growth slows
Consumers to remain value conscious, thus encouraging supermarket chains to convert stores to discounters
Vouchers and loyalty cards grow more
CHANNEL DATA
Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Discounters GBO Company Shares: % Value 2017-2021
Table 83 Discounters GBN Brand Shares: % Value 2018-2021
Table 84 Discounters LBN Brand Shares: Outlets 2018-2021
Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hypermarkets aim to attract new social classes via organised bus services
Imported and higher-end products slowly return to shelves
Leader Majid Al Futtaim Hypermarkets benefits from synergies between its hypermarkets and shopping malls
PROSPECTS AND OPPORTUNITIES
Steady current value sales expected after COVID-19, though limited outlet expansion will hamper growth
Players to invest in market research to understand consumer wants and needs
Foreign investments anticipated to enter Egyptian hypermarkets
CHANNEL DATA
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Robust stable growth continues, though high-end supermarkets are starting to change the channel outlook
Supermarkets benefit from increased female labour force participation
Big brands together dominate the channel at the expense of smaller brands
PROSPECTS AND OPPORTUNITIES
Post-pandemic habits will encourage constant robust growth
Recycled packaging, plastic free-packaging, and sustainability are set to be growing trends in supermarkets
More spacious stores and social commerce are set to be the major trends
CHANNEL DATA
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Supermarkets GBO Company Shares: % Value 2017-2021
Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional grocery retailing is slowly shifting to a modernised look
After-effects of COVID-19 continues to persuade consumers to shop in traditional grocery retailers
Fast, affordable delivery services is the main driver of potential growth
PROSPECTS AND OPPORTUNITIES
Limited outlet expansion expected as many struggle under reduced demand
Diminishing presence for traditional grocery retailers as modern grocery retailers increasingly expand coverage
Increased female labour force will decrease demand for category
CHANNEL DATA
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound for category as consumers return to stores to try-on before buying
Domestic production of apparel and footwear increases as restrictions hinder imports
Brands adapt to COVID-19 by reducing in-store inventories and promoting online sales
PROSPECTS AND OPPORTUNITIES
Strong yet diminished growth, though local brands show huge potential
Boutique and multi-brand stores are set to diversify channel and create new opportunities for growth
Despite expected rise of e-commerce, it is unlikely to challenge the supremacy of store-based retailing
CHANNEL DATA
Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for electronic devices continues to thrive thanks to more time at home
Quality products, competitive pricing and local manufacturing facilities are boosting the share of leading brand Samsung
B-Tech recovers share and consumer interest as a one-stop appliances shop
PROSPECTS AND OPPORTUNITIES
Robust recovery expected although independent electronics and appliance specialist retailers will face challenges
Government manufacturing initiative set to boost share of domestic brands
ElAraby to continue rising in channel by investing in a digital future
CHANNEL DATA
Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Heightened health consciousness lead to boost for chemists/pharmacies, driving overall channel growth
Social responsibility and sustainability are becoming increasingly important
Local beauty brand Nefertari continues to thanks to its affordable natural offerings
PROSPECTS AND OPPORTUNITIES
Robust retail current value sales to continue driven by easing of pandemic restrictions and economic recovery
Multi-brands stores to remain key to success of channel; El Ezzaby Pharmacy starts to recover from negative association with operator
Health and beauty specialised pharmacies expected to rise
CHANNEL DATA
Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retailers introduce at-home instalments, discounts, and renovation services to encourage sales
Rise of home and garden consultants is boosting channel sales
At-home workspaces is now a key selling point due to increase in remote working
PROSPECTS AND OPPORTUNITIES
Strong growth expected in next couple of years as consumers take on projects postponed during the pandemic
Trend of turning summer homes into forever homes will lead to expansion opportunities for home and garden specialist retailers
Garden supplies and furniture are expected to grow in the forecast period
CHANNEL DATA
Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Department stores remain a struggling category in 2021
Local department stores remain leaders despite economic difficulties
Downtown Cairo signals the channel’s future with only big names likely to survive
PROSPECTS AND OPPORTUNITIES
Hypermarket expansion will rachet up the competitive pressure on department stores
New malls and larger spaces present more opportunities for the category
Competition remains severe between international brands
CHANNEL DATA
Table 152 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 154 Department Stores GBO Company Shares: % Value 2017-2021
Table 155 Department Stores GBN Brand Shares: % Value 2018-2021
Table 156 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 157 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 encourages variety stores to offer new products, aiding the channel recovery
Set El Kol Co is the leading player in a highly fragmented channel
Chinese retailer Miniso continues its rapid expansion as it gains share
PROSPECTS AND OPPORTUNITIES
Inexpensive product selection will aid recovery and future growth
Variety store potential could lead to influx of new entrants
Competition remains strong between Gurus El Nomrosy and Kol Shea
CHANNEL DATA
Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 162 Variety Stores GBO Company Shares: % Value 2017-2021
Table 163 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 164 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 165 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN EGYPT
2021 DEVELOPMENTS
DIRECT SELLING IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Social commerce is the key sales method for direct sellers
Health and beauty products remain the most popular channel offerings
Oriflame remains the market leader of direct selling
PROSPECTS AND OPPORTUNITIES
Post-pandemic economic recovery will boost demand
New product ranges to expand the horizon of direct selling
Greater number of small local players will boost presence of hand-made products
CHANNEL DATA
Table 168 Direct Selling by Category: Value 2016-2021
Table 169 Direct Selling by Category: % Value Growth 2016-2021
Table 170 Direct Selling GBO Company Shares: % Value 2017-2021
Table 171 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 172 Direct Selling Forecasts by Category: Value 2021-2026
Table 173 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home shopping remains a diminishing category of retailing
Homeshopping mainly appeals to women with Tamima remaining the clear leader
Negative image undermines consumer trust
PROSPECTS AND OPPORTUNITIES
With its core consumer group shrinking, homeshopping will continue to decline
Longer advertisements push consumers further away from home shopping
Leading homeshopping players are likely to pivot to e-commerce
CHANNEL DATA
Table 174 Homeshopping by Category: Value 2016-2021
Table 175 Homeshopping by Category: % Value Growth 2016-2021
Table 176 Homeshopping GBO Company Shares: % Value 2017-2021
Table 177 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 178 Homeshopping Forecasts by Category: Value 2021-2026
Table 179 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN EGYPT
2021 DEVELOPMENTS
E-COMMERCE (GOODS) IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce continues to display strong growth in Egypt benefitting from the impact of COVID-19
Major e-commerce platform Souq rebrands as Amazon
Furniture e-commerce specialist brings new wave in e-commerce sales
PROSPECTS AND OPPORTUNITIES
Increased investment by retailers and strong consumer demand will drive vigorous growth of the channel
Brands, both large and small, increasingly shift to an online-only model
New trends expected in omnichannel retailing and payment methods
CHANNEL DATA
Table 180 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 181 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 182 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 183 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 184 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 185 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic drives surge in mobile e-commerce as smartphone penetration increases
Various forms of retailing switching to mobile commerce
International shopping applications lead the way
PROSPECTS AND OPPORTUNITIES
As smartphones become more prevalent mobile e-commerce will continue to expand
Brands anticipated to increasingly offer full services through mobile apps
Faster internet access and new payment methods will facilitate channel expansion
CHANNEL DATA
Table 186 Mobile E-Commerce (Goods): Value 2016-2021
Table 187 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 188 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 189 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Food and drink e-commerce maintains high sales consolidating share in the overall e-commerce channel
Talabat benefits from pandemic thanks to its convenient quick commerce model
Egypt's GoodsMart raises funds to grow its contactless grocery delivery platform
PROSPECTS AND OPPORTUNITIES
Further investments in the sector expected to occur in the coming period
Impressive operational growth in the food delivery platforms sector
Expansion of hyperlocal delivery set to generate opportunities for smaller players
CHANNEL DATA
Table 190 Food and Drink E-Commerce: Value 2016-2021
Table 191 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 192 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 193 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
