Retailing in Azerbaijan
Overall, retailing in Azerbaijan continued to see positive retail current value growth in 2021. Indeed, the overall growth was slightly higher than over 2020, as many non-essential retailers reopened as the threat of Coronavirus (COVID-19) and related measures to stem the spread of the virus eased. Nonetheless, the pandemic continued to exert an influence on the performance, for good or ill, on retailing channels in 2021. This was especially the case in the first half of the year as new upswings...
Euromonitor International's Retailing in Azerbaijan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Retailing in Azerbaijan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RETAILING IN AZERBAIJAN
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
International marketplaces drive development and growth in e-commerce
International brands enter and expand in Azerbaijan, although penetration remains low in store-based retailing
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Ramadan Bayram
Novruz
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 15 Retailing GBO Company Shares: % Value 2017-2021
Table 16 Retailing GBN Brand Shares: % Value 2018-2021
Table 17 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 18 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 20 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
MODERN GROCERY RETAILERS IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Investments in new outlets and sociodemographic trends aid development
Digitalisation becomes more visible with the launch of apps
Convenience stores benefits by offering competitive price strategies and convenience
PROSPECTS AND OPPORTUNITIES
Positive forecast as investments in development continue
Low prices and convenience expected to maintain convenience stores’ healthy growth trajectory
Traditional approach to shopping set to slow shift to modern grocery retailers
CHANNEL DATA
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2016-2021
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2016-2021
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic experience accelerates shift to modern grocery retailers
Low prices and bargaining maintain interest in bazaars and open markets among price-sensitive consumers
Established relationships with consumers stand traditional grocery retailers in good stead
PROSPECTS AND OPPORTUNITIES
Traditional formats set to continue to lead grocery retailing due to wide presence and relative underdevelopment of modern grocery retailers
Health and wellness positioning offers competitive edge for traditional grocery retailers
Growing competition anticipated from low-priced, convenient modern grocery retailers
CHANNEL DATA
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound but retail value sales remain below pre-pandemic level in 2021
Traditional channels lead sales as shopping mall outlets struggle to rebound
Ongoing COVID-19 restrictions continue to hit nascent luxury apparel and footwear
PROSPECTS AND OPPORTUNITIES
Retailers set to invest to build e-commerce and omnichannel infrastructures in line with regional trends
Opportunities for international brands as young consumers become more attuned to global trends
Increasingly sophisticated audience to hasten retailers’ experiential strategies
CHANNEL DATA
Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Essential status and heightened self-care and health concerns help chemists/pharmacies post the fastest retail value growth
Development remains uneven with some underserved areas
Travel restrictions hinder tourist flows and the demand for high-end products
PROSPECTS AND OPPORTUNITIES
Retail infrastructure development and self-care and health focus offer expansion opportunities for drugstores/parapharmacies
New ways of thinking about health increase growth potential for vitamins and dietary supplements specialist retailers
Levels of concentration likely to follow regulation
CHANNEL DATA
Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
MIXED RETAILERS IN AZERBAIJAN
2021 DEVELOPMENTS
DIRECT SELLING IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic effects boost direct selling, although the product range remains narrow
Heightened health awareness stimulates sales of consumer health direct selling
Digitalisation penetrates direct selling through payment methods, delivery formats and special offers via websites
PROSPECTS AND OPPORTUNITIES
A stronger sales environment but fewer sales agents may pose a challenge to direct selling companies
Direct sellers set to develop social media imprint to appeal to digitally-savvy young consumers
Rapid urbanisation and the emergence of a new, large middle-class offers opportunities to develop the channel and its offer
CHANNEL DATA
Table 84 Direct Selling by Category: Value 2016-2021
Table 85 Direct Selling by Category: % Value Growth 2016-2021
Table 86 Direct Selling GBO Company Shares: % Value 2017-2021
Table 87 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 88 Direct Selling Forecasts by Category: Value 2021-2026
Table 89 Direct Selling Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fast growth from a low base as the e-commerce infrastructure remains weak
Cultural preference for purchasing food and drink in person hinders shift to e-commerce for groceries
The government looks to legislation and monitoring to exert some control on e-commerce development
PROSPECTS AND OPPORTUNITIES
Fast growth anticipated although there remain many obstacles to stronger development
Manufacturers and retailers need to do more to sell e-commerce to consumers
Demographic changes offer growth opportunities for e-commerce
CHANNEL DATA
Table 90 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 91 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 92 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 93 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 94 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 95 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Low digital evolution remains a bulwark to mobile e-commerce development
Social media and apps play a growing role in pushing mobile e-commerce
Weak transaction system limits shift to cashless payments and mobile e-commerce
PROSPECTS AND OPPORTUNITIES
Stronger development of e-commerce the key to the take-off of the mobile format
Government and retailers to find ways to broaden the potential audience beyond younger consumers
The launch of Apple Pay and other digital payment services to support mobile e-commerce
CHANNEL DATA
Table 96 Mobile E-Commerce (Goods): Value 2016-2021
Table 97 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 98 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 99 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
International marketplaces drive development and growth in e-commerce
International brands enter and expand in Azerbaijan, although penetration remains low in store-based retailing
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Ramadan Bayram
Novruz
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 15 Retailing GBO Company Shares: % Value 2017-2021
Table 16 Retailing GBN Brand Shares: % Value 2018-2021
Table 17 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 18 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 20 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
MODERN GROCERY RETAILERS IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Investments in new outlets and sociodemographic trends aid development
Digitalisation becomes more visible with the launch of apps
Convenience stores benefits by offering competitive price strategies and convenience
PROSPECTS AND OPPORTUNITIES
Positive forecast as investments in development continue
Low prices and convenience expected to maintain convenience stores’ healthy growth trajectory
Traditional approach to shopping set to slow shift to modern grocery retailers
CHANNEL DATA
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2016-2021
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2016-2021
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic experience accelerates shift to modern grocery retailers
Low prices and bargaining maintain interest in bazaars and open markets among price-sensitive consumers
Established relationships with consumers stand traditional grocery retailers in good stead
PROSPECTS AND OPPORTUNITIES
Traditional formats set to continue to lead grocery retailing due to wide presence and relative underdevelopment of modern grocery retailers
Health and wellness positioning offers competitive edge for traditional grocery retailers
Growing competition anticipated from low-priced, convenient modern grocery retailers
CHANNEL DATA
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound but retail value sales remain below pre-pandemic level in 2021
Traditional channels lead sales as shopping mall outlets struggle to rebound
Ongoing COVID-19 restrictions continue to hit nascent luxury apparel and footwear
PROSPECTS AND OPPORTUNITIES
Retailers set to invest to build e-commerce and omnichannel infrastructures in line with regional trends
Opportunities for international brands as young consumers become more attuned to global trends
Increasingly sophisticated audience to hasten retailers’ experiential strategies
CHANNEL DATA
Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Essential status and heightened self-care and health concerns help chemists/pharmacies post the fastest retail value growth
Development remains uneven with some underserved areas
Travel restrictions hinder tourist flows and the demand for high-end products
PROSPECTS AND OPPORTUNITIES
Retail infrastructure development and self-care and health focus offer expansion opportunities for drugstores/parapharmacies
New ways of thinking about health increase growth potential for vitamins and dietary supplements specialist retailers
Levels of concentration likely to follow regulation
CHANNEL DATA
Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
MIXED RETAILERS IN AZERBAIJAN
2021 DEVELOPMENTS
DIRECT SELLING IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic effects boost direct selling, although the product range remains narrow
Heightened health awareness stimulates sales of consumer health direct selling
Digitalisation penetrates direct selling through payment methods, delivery formats and special offers via websites
PROSPECTS AND OPPORTUNITIES
A stronger sales environment but fewer sales agents may pose a challenge to direct selling companies
Direct sellers set to develop social media imprint to appeal to digitally-savvy young consumers
Rapid urbanisation and the emergence of a new, large middle-class offers opportunities to develop the channel and its offer
CHANNEL DATA
Table 84 Direct Selling by Category: Value 2016-2021
Table 85 Direct Selling by Category: % Value Growth 2016-2021
Table 86 Direct Selling GBO Company Shares: % Value 2017-2021
Table 87 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 88 Direct Selling Forecasts by Category: Value 2021-2026
Table 89 Direct Selling Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fast growth from a low base as the e-commerce infrastructure remains weak
Cultural preference for purchasing food and drink in person hinders shift to e-commerce for groceries
The government looks to legislation and monitoring to exert some control on e-commerce development
PROSPECTS AND OPPORTUNITIES
Fast growth anticipated although there remain many obstacles to stronger development
Manufacturers and retailers need to do more to sell e-commerce to consumers
Demographic changes offer growth opportunities for e-commerce
CHANNEL DATA
Table 90 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 91 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 92 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 93 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 94 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 95 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Low digital evolution remains a bulwark to mobile e-commerce development
Social media and apps play a growing role in pushing mobile e-commerce
Weak transaction system limits shift to cashless payments and mobile e-commerce
PROSPECTS AND OPPORTUNITIES
Stronger development of e-commerce the key to the take-off of the mobile format
Government and retailers to find ways to broaden the potential audience beyond younger consumers
The launch of Apple Pay and other digital payment services to support mobile e-commerce
CHANNEL DATA
Table 96 Mobile E-Commerce (Goods): Value 2016-2021
Table 97 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 98 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 99 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
