Retail in Italy
High inflation rates continued to negatively affect producers, distributors, and most importantly consumers in 2023, despite inflation being slightly more stable than in the previous year. Indeed, as issues in the supply chain, logistical space, and labour market eased inflationary pressure in Italy also reduced. The Italian government looked at mitigating price increases through an initiative named Trimestre Anti Inflazione (Anti-Inflation Quarter). The project led to an agreement to control pr...
Euromonitor International's Retail in Italy report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Retail in Italy report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retail market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Retail in Italy
Euromonitor International
March 2024
LIST OF CONTENTS AND TABLES
RETAIL IN ITALY
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Convenience remains a key focus of consumers and retailers as Italians lead increasingly busy lives
Sustainability in 2023 and onwards,
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Christmas Holidays
Easter
Valentine’s Day/Father’s Day/Mother’s Day
Summer Holidays/Back to School
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 3 Sales in Retail Offline by Channel: Value 2018-2023
Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 5 Retail Offline Outlets by Channel: Units 2018-2023
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 21 Retail GBO Company Shares: % Value 2019-2023
Table 22 Retail GBN Brand Shares: % Value 2020-2023
Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Convenience retailers come under pressure due to challenges both inside and outside the country
Convenience retailers invest in providing maximum convenience to differentiate from the competition
Sustainability a growing influence on the strategies of convenience retailers
PROSPECTS AND OPPORTUNITIES
Proximity, convenience and affordability set to be key influences on the category’s growth prospects
Digitalisation to lead innovation in convenience retailers
Updating and modernising set to take precedence over new outlets
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023
Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028
DISCOUNTERS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price sensitivity encourages more consumers to shop at discounters despite easing inflationary pressures
Lidl claims the top spot as Eurospin faces increasing competition
Growing territorial presence to welcome additional footfall
PROSPECTS AND OPPORTUNITIES
Discounters set to remain the most dynamic category with private label seen as a key competitive advantage
ESG initiatives seen as important in retaining customer loyalty
Digitalisation and e-commerce set to play a more prominent role in the future of discounters
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2018-2023
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 67 Discounters GBO Company Shares: % Value 2019-2023
Table 68 Discounters GBN Brand Shares: % Value 2020-2023
Table 69 Discounters LBN Brand Shares: Outlets 2020-2023
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HYPERMARKETS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Elevated inflation continues to have a negative impact on hypermarkets despite government initiatives
Hypermarkets facing strong competition from specialists and other grocery channels
Hypermarkets working to retain the loyalty of customers
PROSPECTS AND OPPORTUNITIES
Private label likely to play a key role in the growth of hypermarkets
Formats innovate as hypermarkets look to implement one stop shop strategy
Hypermarkets set to invest in an omnichannel strategy to sustain sales while sustainability will come to the fore
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Hypermarkets GBO Company Shares: % Value 2019-2023
Table 75 Hypermarkets GBN Brand Shares: % Value 2020-2023
Table 76 Hypermarkets LBN Brand Shares: Outlets 2020-2023
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SUPERMARKETS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for convenience fosters growth in smaller format supermarkets
Supermarkets target shopping experience to boost growth
Competition heats up among grocer retailers with price and proximity key battlegrounds
PROSPECTS AND OPPORTUNITIES
Carrefour Contact could shake up the competitive landscape as players focus on offering better value and more convenience
Proximity shops benefit from an ageing demographic
Supermarkets could struggle for significant gains with discounters set to take further share
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 81 Supermarkets GBO Company Shares: % Value 2019-2023
Table 82 Supermarkets GBN Brand Shares: % Value 2020-2023
Table 83 Supermarkets LBN Brand Shares: Outlets 2020-2023
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SMALL LOCAL GROCERS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shopping experience advantages small local grocers
Tradition and modernity meet to satisfy consumer demand in Italy
Shrinking margins making it hard for small local grocers to survive
PROSPECTS AND OPPORTUNITIES
Sustainability set to become a key focus of competition between retailers
Small local grocers likely to struggle to compete in an increasingly digital world
Tradition and customer loyalty will remain paramount to the future success of small local grocers
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 88 Small Local Grocers GBO Company Shares: % Value 2019-2023
Table 89 Small Local Grocers GBN Brand Shares: % Value 2020-2023
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2020-2023
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPAREL AND FOOTWEAR SPECIALISTS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Menswear the top performer as apparel and footwear specialists continue on the slow path to recovery
Primark benefits from focus on affordability while Yves Saint Laurent benefits from new stores and renewed demand for luxury goods
Pop-up and temporary stores help build interest and excitement
PROSPECTS AND OPPORTUNITIES
OVS and other leading players expected to play a key role in the ongoing recovery of apparel and footwear specialists
Apparel and footwear specialists commit to making fast fashion more sustainable
Digitalisation will be key to the future success of apparel and footwear specialists
CHANNEL DATA
Table 93 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 94 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 95 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
Table 96 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
Table 97 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
Table 98 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 99 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPLIANCES AND ELECTRONICS SPECIALISTS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation trumps growth, as non-essential purchases decline
Media World maintains a thin lead in a challenging market
Competition intensifies and innovation targets convenience
PROSPECTS AND OPPORTUNITIES
Sustainability set to play a key role in company strategies
Inflation and price sensitivity to continue affecting growth
Home working and the housing market set to influence demand
CHANNEL DATA
Table 100 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 101 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 102 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
Table 103 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
Table 104 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
Table 105 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 106 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HEALTH AND BEAUTY SPECIALISTS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Market leaders drive growth in a fragmented market
Optical goods stores the most dynamic category with sales boosted by demand for spectacles and contact lenses
Chained pharmacies in a better position to ride the challenges seen in 2023
PROSPECTS AND OPPORTUNITIES
Convenience and digitalisation likely to feature prominently in retailer strategies
Optical goods stores set to place more value on sustainability
Premiumisation and added value services likely to be employed by beauty specialists to gain a competitive advantage
CHANNEL DATA
Table 107 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 108 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 109 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
Table 110 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
Table 111 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
Table 112 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
Table 113 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
Table 114 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 115 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 116 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
Table 117 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028
HOME PRODUCTS SPECIALISTS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home products specialists benefit from superbonus government initiative
Pet shops and superstores record healthy growth despite pet adoptions slowing down
IKEA introduces new click and collect service
PROSPECTS AND OPPORTUNITIES
Kasanova to drive growth through partnerships, acquisitions and investments in new outlets
Homewares and home furnishing expand presence in retailers
Pet shops and superstores set to benefit from the integration of added value services
CHANNEL DATA
Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 120 Sales in Home Products Specialists by Channel: Value 2018-2023
Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
Table 122 Home Products Specialists GBO Company Shares: % Value 2019-2023
Table 123 Home Products Specialists GBN Brand Shares: % Value 2020-2023
Table 124 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028
GENERAL MERCHANDISE STORES IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Non-essential products sales drop to damage variety stores growth
La Rinascente extends its lead in department stores through a focus on luxury, local brands, and an enticing in-store experience
Mixed performances seen within variety stores as players forced to adjust to the challenging market conditions
PROSPECTS AND OPPORTUNITIES
E-commerce expected to provide stiff competition for general merchandise stores
La Rinascente investing in an omnichannel strategy as it looks to adapt to the changing market conditions
Polarisation boosts growth of premium department stores sales
CHANNEL DATA
Table 129 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
Table 130 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 131 Sales in General Merchandise Stores by Channel: Value 2018-2023
Table 132 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
Table 133 General Merchandise Stores GBO Company Shares: % Value 2019-2023
Table 134 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
Table 135 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
Table 136 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 137 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 138 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
Table 139 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
DIRECT SELLING IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Foods direct selling benefits from demand for convenience but consumer health products see dwindling demand as the pandemic comes to an end
High inflation impacts direct selling but Avon sees improved fortunes thanks to investment in digital tools
Informal direct sellers present growing competition but Vorwerk retains the lead
PROSPECTS AND OPPORTUNITIES
Social media could provide a boost to direct selling
Consumer loyalty could be key to growth in beauty and personal care
Sustainability likely to excerpt a growing influence on direct selling over the forecast period
CHANNEL DATA
Table 140 Direct Selling by Product: Value 2018-2023
Table 141 Direct Selling by Product: % Value Growth 2018-2023
Table 142 Direct Selling GBO Company Shares: % Value 2019-2023
Table 143 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 144 Direct Selling Forecasts by Product: Value 2023-2028
Table 145 Direct Selling Forecasts by Product: % Value Growth 2023-2028
VENDING IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vending on the rise as players invest in a more modern offering and foot traffic increases
Coffee vending a key sales driver as players invest in innovation
IVS extends its lead as it benefits from its acquisition activity
PROSPECTS AND OPPORTUNITIES
Vending players likely to focus on sustainability to improve consumer perceptions
Vending will need to continue innovating as it faces competition from quick commerce
Vending could see a wider offering over the forecast period
CHANNEL DATA
Table 156 Vending by Product: Value 2018-2023
Table 157 Vending by Product: % Value Growth 2018-2023
Table 158 Vending GBO Company Shares: % Value 2019-2023
Table 159 Vending GBN Brand Shares: % Value 2020-2023
Table 160 Vending Forecasts by Product: Value 2023-2028
Table 161 Vending Forecasts by Product: % Value Growth 2023-2028
RETAIL E-COMMERCE IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
E-commerce sees slower growth as economic pressures take their toll
Omnichannel strategy boosts e-commerce sales
Quick commerce and sustainability a growing focus of online businesses
PROSPECTS AND OPPORTUNITIES
Retail e-commerce set for stronger growth but challenges remain
Social commerce and immersive commerce are trends to look out for
Sustainability likely to remain a pressing concern
CHANNEL DATA
Table 146 Retail E-Commerce by Channel: Value 2017-2022
Table 147 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 148 Retail E-Commerce by Product: Value 2017-2022
Table 149 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 150 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 151 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 152 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 153 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 154 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 155 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
Euromonitor International
March 2024
LIST OF CONTENTS AND TABLES
RETAIL IN ITALY
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Convenience remains a key focus of consumers and retailers as Italians lead increasingly busy lives
Sustainability in 2023 and onwards,
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Christmas Holidays
Easter
Valentine’s Day/Father’s Day/Mother’s Day
Summer Holidays/Back to School
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 3 Sales in Retail Offline by Channel: Value 2018-2023
Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 5 Retail Offline Outlets by Channel: Units 2018-2023
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 21 Retail GBO Company Shares: % Value 2019-2023
Table 22 Retail GBN Brand Shares: % Value 2020-2023
Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Convenience retailers come under pressure due to challenges both inside and outside the country
Convenience retailers invest in providing maximum convenience to differentiate from the competition
Sustainability a growing influence on the strategies of convenience retailers
PROSPECTS AND OPPORTUNITIES
Proximity, convenience and affordability set to be key influences on the category’s growth prospects
Digitalisation to lead innovation in convenience retailers
Updating and modernising set to take precedence over new outlets
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023
Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028
DISCOUNTERS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price sensitivity encourages more consumers to shop at discounters despite easing inflationary pressures
Lidl claims the top spot as Eurospin faces increasing competition
Growing territorial presence to welcome additional footfall
PROSPECTS AND OPPORTUNITIES
Discounters set to remain the most dynamic category with private label seen as a key competitive advantage
ESG initiatives seen as important in retaining customer loyalty
Digitalisation and e-commerce set to play a more prominent role in the future of discounters
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2018-2023
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 67 Discounters GBO Company Shares: % Value 2019-2023
Table 68 Discounters GBN Brand Shares: % Value 2020-2023
Table 69 Discounters LBN Brand Shares: Outlets 2020-2023
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HYPERMARKETS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Elevated inflation continues to have a negative impact on hypermarkets despite government initiatives
Hypermarkets facing strong competition from specialists and other grocery channels
Hypermarkets working to retain the loyalty of customers
PROSPECTS AND OPPORTUNITIES
Private label likely to play a key role in the growth of hypermarkets
Formats innovate as hypermarkets look to implement one stop shop strategy
Hypermarkets set to invest in an omnichannel strategy to sustain sales while sustainability will come to the fore
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Hypermarkets GBO Company Shares: % Value 2019-2023
Table 75 Hypermarkets GBN Brand Shares: % Value 2020-2023
Table 76 Hypermarkets LBN Brand Shares: Outlets 2020-2023
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SUPERMARKETS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for convenience fosters growth in smaller format supermarkets
Supermarkets target shopping experience to boost growth
Competition heats up among grocer retailers with price and proximity key battlegrounds
PROSPECTS AND OPPORTUNITIES
Carrefour Contact could shake up the competitive landscape as players focus on offering better value and more convenience
Proximity shops benefit from an ageing demographic
Supermarkets could struggle for significant gains with discounters set to take further share
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 81 Supermarkets GBO Company Shares: % Value 2019-2023
Table 82 Supermarkets GBN Brand Shares: % Value 2020-2023
Table 83 Supermarkets LBN Brand Shares: Outlets 2020-2023
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SMALL LOCAL GROCERS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shopping experience advantages small local grocers
Tradition and modernity meet to satisfy consumer demand in Italy
Shrinking margins making it hard for small local grocers to survive
PROSPECTS AND OPPORTUNITIES
Sustainability set to become a key focus of competition between retailers
Small local grocers likely to struggle to compete in an increasingly digital world
Tradition and customer loyalty will remain paramount to the future success of small local grocers
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 88 Small Local Grocers GBO Company Shares: % Value 2019-2023
Table 89 Small Local Grocers GBN Brand Shares: % Value 2020-2023
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2020-2023
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPAREL AND FOOTWEAR SPECIALISTS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Menswear the top performer as apparel and footwear specialists continue on the slow path to recovery
Primark benefits from focus on affordability while Yves Saint Laurent benefits from new stores and renewed demand for luxury goods
Pop-up and temporary stores help build interest and excitement
PROSPECTS AND OPPORTUNITIES
OVS and other leading players expected to play a key role in the ongoing recovery of apparel and footwear specialists
Apparel and footwear specialists commit to making fast fashion more sustainable
Digitalisation will be key to the future success of apparel and footwear specialists
CHANNEL DATA
Table 93 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 94 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 95 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
Table 96 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
Table 97 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
Table 98 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 99 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPLIANCES AND ELECTRONICS SPECIALISTS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation trumps growth, as non-essential purchases decline
Media World maintains a thin lead in a challenging market
Competition intensifies and innovation targets convenience
PROSPECTS AND OPPORTUNITIES
Sustainability set to play a key role in company strategies
Inflation and price sensitivity to continue affecting growth
Home working and the housing market set to influence demand
CHANNEL DATA
Table 100 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 101 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 102 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
Table 103 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
Table 104 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
Table 105 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 106 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HEALTH AND BEAUTY SPECIALISTS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Market leaders drive growth in a fragmented market
Optical goods stores the most dynamic category with sales boosted by demand for spectacles and contact lenses
Chained pharmacies in a better position to ride the challenges seen in 2023
PROSPECTS AND OPPORTUNITIES
Convenience and digitalisation likely to feature prominently in retailer strategies
Optical goods stores set to place more value on sustainability
Premiumisation and added value services likely to be employed by beauty specialists to gain a competitive advantage
CHANNEL DATA
Table 107 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 108 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 109 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
Table 110 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
Table 111 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
Table 112 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
Table 113 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
Table 114 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 115 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 116 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
Table 117 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028
HOME PRODUCTS SPECIALISTS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home products specialists benefit from superbonus government initiative
Pet shops and superstores record healthy growth despite pet adoptions slowing down
IKEA introduces new click and collect service
PROSPECTS AND OPPORTUNITIES
Kasanova to drive growth through partnerships, acquisitions and investments in new outlets
Homewares and home furnishing expand presence in retailers
Pet shops and superstores set to benefit from the integration of added value services
CHANNEL DATA
Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 120 Sales in Home Products Specialists by Channel: Value 2018-2023
Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
Table 122 Home Products Specialists GBO Company Shares: % Value 2019-2023
Table 123 Home Products Specialists GBN Brand Shares: % Value 2020-2023
Table 124 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028
GENERAL MERCHANDISE STORES IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Non-essential products sales drop to damage variety stores growth
La Rinascente extends its lead in department stores through a focus on luxury, local brands, and an enticing in-store experience
Mixed performances seen within variety stores as players forced to adjust to the challenging market conditions
PROSPECTS AND OPPORTUNITIES
E-commerce expected to provide stiff competition for general merchandise stores
La Rinascente investing in an omnichannel strategy as it looks to adapt to the changing market conditions
Polarisation boosts growth of premium department stores sales
CHANNEL DATA
Table 129 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
Table 130 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 131 Sales in General Merchandise Stores by Channel: Value 2018-2023
Table 132 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
Table 133 General Merchandise Stores GBO Company Shares: % Value 2019-2023
Table 134 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
Table 135 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
Table 136 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 137 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 138 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
Table 139 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
DIRECT SELLING IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Foods direct selling benefits from demand for convenience but consumer health products see dwindling demand as the pandemic comes to an end
High inflation impacts direct selling but Avon sees improved fortunes thanks to investment in digital tools
Informal direct sellers present growing competition but Vorwerk retains the lead
PROSPECTS AND OPPORTUNITIES
Social media could provide a boost to direct selling
Consumer loyalty could be key to growth in beauty and personal care
Sustainability likely to excerpt a growing influence on direct selling over the forecast period
CHANNEL DATA
Table 140 Direct Selling by Product: Value 2018-2023
Table 141 Direct Selling by Product: % Value Growth 2018-2023
Table 142 Direct Selling GBO Company Shares: % Value 2019-2023
Table 143 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 144 Direct Selling Forecasts by Product: Value 2023-2028
Table 145 Direct Selling Forecasts by Product: % Value Growth 2023-2028
VENDING IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vending on the rise as players invest in a more modern offering and foot traffic increases
Coffee vending a key sales driver as players invest in innovation
IVS extends its lead as it benefits from its acquisition activity
PROSPECTS AND OPPORTUNITIES
Vending players likely to focus on sustainability to improve consumer perceptions
Vending will need to continue innovating as it faces competition from quick commerce
Vending could see a wider offering over the forecast period
CHANNEL DATA
Table 156 Vending by Product: Value 2018-2023
Table 157 Vending by Product: % Value Growth 2018-2023
Table 158 Vending GBO Company Shares: % Value 2019-2023
Table 159 Vending GBN Brand Shares: % Value 2020-2023
Table 160 Vending Forecasts by Product: Value 2023-2028
Table 161 Vending Forecasts by Product: % Value Growth 2023-2028
RETAIL E-COMMERCE IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
E-commerce sees slower growth as economic pressures take their toll
Omnichannel strategy boosts e-commerce sales
Quick commerce and sustainability a growing focus of online businesses
PROSPECTS AND OPPORTUNITIES
Retail e-commerce set for stronger growth but challenges remain
Social commerce and immersive commerce are trends to look out for
Sustainability likely to remain a pressing concern
CHANNEL DATA
Table 146 Retail E-Commerce by Channel: Value 2017-2022
Table 147 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 148 Retail E-Commerce by Product: Value 2017-2022
Table 149 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 150 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 151 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 152 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 153 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 154 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 155 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
