Retail Analytics Market- Global Drivers, Trends, and Forecast to 2021

August 2019 | 70 pages | ID: R11A3774F5B6EN
IHR Insights

Abstracts

Report Title: Retail Analytics Market By Organization Size (SMEs and Large Enterprises), By Deployment (On-premise and Cloud-based), By Application (Pricing, Merchandising, Customer Engagement, Inventory, and Others), By Business Process (Accounting and Finance, Marketing, Sales, and Others), and By Geography (North America, Europe, APAC, and RoW) – Global Forecast up to 2025

This market research report includes a detailed segmentation of the global retail analytics market by organization size (SMEs and Large Enterprises), by deployment (On-premise and Cloud-based), by application (Pricing, Merchandising, Customer Engagement, Inventory, and Others), by business process (Accounting and Finance, Marketing, Sales, and Others), and by geography (North America, Europe, APAC, and RoW). The market research report identifies SAP, Fujitsu, IBM, Happiest Minds, and Capgemini as the major vendors operating in the global retail analytics market.

Overview of the Global Retail Analytics Market

According to Infoholic Research, the global retail analytics market will grow at a rate of over 18% during the forecast period 2019–2025 and will be valued more than $9.5 billion by 2025. The market for retail analytics is predominantly driven by the rising adoption of IoT, Wi-Fi, and RFID tags as well as the increasing adoption of advanced technologies such as cloud-based analytics for decision-making. For instance, Sephora, a French beauty product retailers have deployed video analytics technology to monitor customer behavior in real-time. The company is installing AXIS cameras in its stores to count customers and their movement pattern within the space.

According to the retail analytics market analysis, North America accounted for the largest share of the global retail analytics market in 2018. With the presence of the highest number of technology innovators and increasing adoption of retail analytics by the retail corporations to enhance customer’s buying experience, this region is expected to dominate the market during the forecast period. The Asia Pacific region is expected to witness the fastest growth rate due to rising adoption of retail analytics solutions for reforming the retail landscape during the forecast period.

Retail Analytics Market Competitive Analysis and Key Vendors

The report covers and analyzes the global retail analytics market. Major vendors across different verticals are increasingly developing products and investments in this market, and as a result, the retail analytics market is expected to grow at a good pace in the coming years. The key players in the retail analytics market are adopting various organic as well as inorganic growth strategies such as mergers & acquisitions, collaborations & partnerships, joint ventures, and few other strategies to gain a competitive advantage in the market.

Few of the Key Vendors in the Retail Analytics Market

• SAP
• Mindtree
• Happiest Minds
• Capillary Technologies
• BRIDGEi2i
• IBM
• Oracle
• MicroStrategy
• Zebra Technologies
• Fujitsu

These companies are providing retail analytics solutions across functions. There are numerous other vendors that have been studied based on the portfolio, geographical presence, marketing & distribution channels, revenue generation, and significant investments in R&D for analysis of the entire ecosystem.

Retail Analytics Market Segmentation By Deployment

• On-premises
• Cloud-based

On the basis of deployment mode, the global retail analytics market is segmented to on-premises and cloud-based. Cloud-based subsegment is expected to grow significantly owing to low-cost availability and user-friendly deployment mode.

Retail Analytics Market Segmentation By Organization Size

• SMEs
• Large Enterprises

On the basis of organization size, the global retail analytics market is segmented to SMEs and Large Enterprises. SMEs segment is expected to grow at a significant rate due to low-cost availability and user-friendly cloud-based deployment.

Retail Analytics Market Segmentation By Application

• Pricing
• Merchandising
• Customer Engagement
• Inventory
• Others

Based on application, the market is segmented into Pricing, Merchandising, Customer Engagement, Inventory, and Others. Customer Engagement and Merchandising are expected to contribute significantly during the forecast period 2019–2025 predominately due to the growing adoption of AI and analytics to gain customer insights.

Retail Analytics Market Segmentation By Business Process

• Finance
• Marketing
• Sales
• Others

On the basis of the business process, the market is segmented into Finance, Marketing, Sales, and Others. The others segment includes store and supply chain.

Retail Analytics Market Research Benefits

The report provides an in-depth analysis of the retail analytics market. Retail analytics enable retailers to understand customer demand time through open management of products and resources in real-time. The technology helps in optimizing inventory management and identification of buying pattern. However, the high cost of deployment, as well as the inability of workforce to understand the behavior of customers, will create a challenging environment for the retail analytics market growth.

The growing adoption of new-age technologies such as AI and their integration with various software solutions is rapidly being adopted among brick and mortar retailers for an omnichannel retail approach. This adoption is resulting in enhanced customer retail experience as well as predicting customer demand in real-time. Sephora, a beauty retailer, introduced the omnichannel expansion of its new brick and mortar connected boutique in the US, facilitated with mobile-enabled experiences such as browsing products on retail iPad stations and providing customized digital makeover suggestions over emails to customers.

Retailers across the globe will increasingly adopt retail analytics and shift towards new-age retailing techniques from traditional brick and mortar models. Rapid embracement of technological advances such as AI, cloud, and others are driving the demand for retail analytics. Additionally, business expansion by retailers is also boosting the adoption of retail analytics solutions.

Currently, several retail analytics players are offering several solutions that are being used across retail players globally. The report discusses the market in terms of deployment, application, business process, organization size, and regions. Further, the report provides details about the major challenges and drivers impacting the market growth.

Contents

1 EXECUTIVE SUMMARY

1.1 Synopsis of Key Findings

2 INDUSTRY OUTLOOK

2.1 Overview
2.2 Key Industry Trends

3 MARKET SNAPSHOT

3.1 Total Addressable Market
3.2 Segmented Addressable Market
  3.2.1 PEST Analysis
  3.2.2 Porter’s Five Force Analysis
3.3 Related Markets

4 MARKET CHARACTERISTICS

4.1 Market Evolution
  4.1.1 Ecosystem
4.2 Market Trends and Impact
4.3 Value Chain Analysis
4.4 Market Segmentation
4.5 Market Dynamics
  4.5.1 Market Drivers
  4.5.2 Market Restraints
  4.5.3 Market Opportunities
  4.5.4 DRO Impact Analysis

5 RETAIL ANALYTICS MARKET BY ORGANIZATION SIZE– MARKET SIZE AND ANALYSIS

5.1 Overview
  5.1.1 SMEs
  5.1.2 Large Enterprises

6 RETAIL ANALYTICS MARKET BY DEPLOYMENT– MARKET SIZE AND ANALYSIS

6.1 Overview
  6.1.1 On-Premise
  6.1.2 Cloud-based

7 RETAIL ANALYTICS MARKET BY BUSINESS PROCESS – MARKET SIZE AND ANALYSIS

  7.1.1 Accounting and Finance
  7.1.2 Marketing
  7.1.3 Sales
  7.1.4 Others

8 RETAIL ANALYTICS MARKET BY APPLICATION – MARKET SIZE AND ANALYSIS

  8.1.1 Pricing
  8.1.2 Merchandising
  8.1.3 Customer Engagement
  8.1.4 Inventory
  8.1.5 Others

9 MARKET SEGMENTATION BY REGION – MARKET SIZE AND ANALYSIS

9.1 Overview
9.2 North America
  9.2.1 US
  9.2.2 Canada
9.3 Europe
  9.3.1 UK
  9.3.2 Germany
  9.3.3 RoE
9.4 APAC
  9.4.1 China
  9.4.2 Japan
  9.4.3 India
  9.4.4 RoAPAC
9.5 RoW
  9.5.1 MEA
  9.5.2 Latin America

10 COMPETITIVE LANDSCAPE

  10.1.1 Competitor Analysis
  10.1.2 Product/Offerings Portfolio Analysis
  10.1.3 Market Developments
  10.1.4 Mergers & Acquisitions (M&A), Expansions, and Partnerships
  10.1.5 Business Restructuring
  10.1.6 Product Launches & Exhibitions

11 VENDOR PROFILES

11.1 BRIDGEi2i
  11.1.1 Analyst Opinion
  11.1.2 Business Analysis
11.2 IBM
  11.2.1 Analyst Opinion
  11.2.2 Business Analysis
11.3 Happiest Minds
  11.3.1 Analyst Opinion
  11.3.2 Business Analysis
11.4 Capillary Technologies
  11.4.1 Analyst Opinion
  11.4.2 Business Analysis
11.5 IntelliVision
  11.5.1 Analyst Opinion
  11.5.2 Business Analysis
11.6 Microsoft
  11.6.1 Analyst Opinion
  11.6.2 Business Analysis
11.7 MicroStrategy
  11.7.1 Analyst Opinion
  11.7.2 Business Analysis
11.8 Oracle
  11.8.1 Analyst Opinion
  11.8.2 Business Analysis
11.9 SAP
  11.9.1 Analyst Opinion
  11.9.2 Business Analysis
11.10 Visual BI Solutions
  11.10.1 Analyst Opinion
  11.10.2 Business Analysis
11.11 Zebra Technologies
11.12 Fujitsu
(Overview, products, recent developments, and business strategy for all vendors; the vendors' list provided is tentative and may change/increase during the time of the study)

12 COMPANIES TO WATCH FOR

13 ANNEXURE

13.1 Report Scope
13.2 Market Definition
13.3 Research Methodology
  13.3.1 Data Collation & In-house Estimation
  13.3.2 Market Triangulation
  13.3.3 Forecasting
13.4 Study Declarations
13.5 Report Assumptions
13.6 Stakeholders
13.7 Abbreviations

List Of Tables

LIST OF TABLES

TABLE XX GLOBAL RETAIL ANALYTICS MARKET, BY DEPLOYMENT, 2018–2025 ($BILLION)
TABLE XX GLOBAL RETAIL ANALYTICS MARKET, BY ENTERPRISE SIZE, 2018–2025 ($BILLION)
TABLE XX GLOBAL RETAIL ANALYTICS MARKET, BY APPLICATION, 2018–2025 ($BILLION)
TABLE XX GLOBAL RETAIL ANALYTICS MARKET, BY BUSINESS PROCESS, 2018–2025 ($BILLION)
TABLE XX GLOBAL RETAIL ANALYTICS MARKET, BY GEOGRAPHY, 2018–2025 ($BILLION)
TABLE XX MAJOR COMPANIES AND THEIR OPERATIONS
TABLE XX PRODUCT/OFFERINGS: GLOBAL RETAIL ANALYTICS MARKET
TABLE XX MERGER & ACQUISITION
TABLE XX EXPANSIONS
TABLE XX BUSINESS RESTRUCTURING
TABLE XX SAP: OVERVIEW
TABLE XX SAP: STRATEGIC SNAPSHOT
TABLE XX SAP: PRODUCT/SERVICE PORTFOLIO
TABLE XX RESEARCH METHODOLOGY OF GLOBAL RETAIL ANALYTICS MARKET: DATA COLLATION
TABLE XX RESEARCH METHODOLOGY OF GLOBAL RETAIL ANALYTICS MARKET: TRIANGULATION
TABLE XX RESEARCH METHODOLOGY OF GLOBAL RETAIL ANALYTICS MARKET: FORECASTING

List Of Figures

LIST OF FIGURES

CHART XX GLOBAL RETAIL ANALYTICS MARKET REVENUE, 2018–2025 ($BILLION)
CHART XX PEST ANALYSIS: GLOBAL RETAIL ANALYTICS MARKET
CHART XX PORTER’S 5 FORCE ANALYSIS: GLOBAL RETAIL ANALYTICS MARKET
CHART XX GLOBAL RETAIL ANALYTICS MARKET ECOSYSTEM
CHART XX SEGMENTATION: GLOBAL RETAIL ANALYTICS MARKET
CHART XX MARKET DYNAMICS – DRIVERS, RESTRAINTS & OPPORTUNITIES
CHART XX DRO – IMPACT ANALYSIS: GLOBAL RETAIL ANALYTICS MARKET
CHART XX GLOBAL RETAIL ANALYTICS MARKET, BY DEPLOYMENT, 2018
CHART XX GLOBAL RETAIL ANALYTICS MARKET, BY END-USER, 2018
CHART XX GLOBAL RETAIL ANALYTICS MARKET VALUE, BY REGION, 2018
CHART XX RETAIL ANALYTICS MARKET IN APAC, MARKET VALUE, 2018–2025 ($BILLION)
CHART XX RETAIL ANALYTICS MARKET IN NORTH AMERICA, MARKET VALUE, 2018–2025 ($BILLION)
CHART XX RETAIL ANALYTICS MARKET IN EUROPE, MARKET VALUE, 2018–2025 ($BILLION)
CHART XX RETAIL ANALYTICS MARKET IN ROW, MARKET VALUE, 2018–2025 ($BILLION)
CHART XX MAJOR STAKEHOLDERS IN THE MARKET