Rema 1000 Danmark A/S in Retailing (Denmark)

March 2015 | 5 pages | ID: R3E85077E73EN
Euromonitor International Ltd

Abstracts

In 2014 Rema 1000 recorded 4% value growth, showing that the soft discounters concept has resonated very well with Danish consumers. Rema 1000 has focused heavily on developing its image as a socially-responsible retailer, and is ahead of the leaders Coop Danmark and Dansk Supermarked in this respect. Working on its brand image was also a key factor in 2014. Rema 1000 aims to continue its dynamic pace of growth, and plans to expand by 15-20 outlets annually to reach 300 outlets by 2016.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Rema 1000 Danmark A/S: Key Facts
Summary 2 Rema 1000 Danmark A/S: Operational Indicators
Internet Strategy
Summary 3 Rema 1000 Danmark A/S: Share of Sales Generated by Internet Retailing
Company Background
  Chart 1 Rema 1000 Danmark A/S: Rema 1000, Discounters in Copenhagen
Private Label
Summary 4 Rema 1000 Danmark A/S: Private Label Portfolio
Competitive Positioning
Summary 5 Rema 1000 Danmark A/S: Competitive Position 2014