Reál Hungária Élelmiszer Kft in Retailing (Hungary)

March 2015 | 5 pages | ID: RFDD22F04A5EN
Euromonitor International Ltd

Abstracts

In the context of changing shopping habits, whereby more consumers are showing a preference for local stores rather than hypermarkets, it will be critical for Reál Hungária Élelmiszer Kft to maintain quality standards with its franchise partners and maintain its intensive communication campaign. Image problems, however, may limit further expansion, as Reál is perceived to be a relatively low quality retailer compared to its main competitors, especially in bigger cities where consumers can...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Reál Hungária Élelmiszer Kft: Key Facts
Summary 2 Reál Hungária Élelmiszer Kft: Operational Indicators
Internet Strategy
Company Background
  Chart 1 Reál Hungária Élelmiszer Kft: Reál Pont, Convenience stores in Budapest
  Chart 2 Reál Hungária Élelmiszer Kft: Reál, Supermarkets in Hódmezovásárhely
Private Label
Summary 3 Reál Hungária Élelmiszer Kft: Private Label Portfolio
Competitive Positioning
Summary 4 Reál Hungária Élelmiszer Kft: Competitive Position 2014