Publicworld SA in Retailing (Greece)

July 2013 | 3 pages | ID: PDE6E54C1DCEN
Euromonitor International Ltd

Abstracts

With the merger of the administrative departments of Publicworld with Multirama SA and Digital Shopping SA (getitnow.gr), the Public chain boosted its position in the Greek market. By the end of 2012 Publicworld plans to transform at least six Multirama outlets into Public outlets, widening the geographic distribution of the latter to small cities and towns around Greece, including Patra, Kalamata, Larisa and Ioannina.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Publicworld SA: Key Facts
Summary 2 Publicworld SA: Operational Indicators
Internet Strategy
Summary 3 Publicworld SA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 4 Publicworld SA: Competitive Position 2012